WEBVTT -- English

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Nowa stands for No Waste.

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We create jewelry by using gold and silver extracted directly from old phones.

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Phones, our partner Closing the Loop saves from e-waste dumps in Africa.

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Phones play a significant role in our daily lives.

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They often end up here...

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Or here.

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However, this could also mark the beginning of something new.

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It only takes 40 mobile phones to extract 1 gram of gold.

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So your old phone contains all the ingredients needed to create sustainable jewelry!

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Nowa sees the beauty in waste.

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70% of all our re-used mobile phones eventually end up in developing countries where they cannot be recycled properly.

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Your purchase funds the collection and recycling of waste phones in Africa.

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You get a beautiful piece of jewelry, and you’re able to contribute to less e-waste worldwide.

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Kickstarter is a great way for us to launch the world’s first jewelry line created by using gold and silver extracted directly from old phones.

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We will use this money for our production, marketing costs, and creating a new circular collection.

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You, as part of the Kickstarter community, will be our first customer.

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When wearing Nowa’s Eternal Connection, you’re our ultimate ambassador...

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and help to spread the word about getting old phones recycled.

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So please pre-order your favorite bracelet or necklace. Or support us by donating.

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We will be eternally grateful!

