WEBVTT -- English 00:00:01.040 --> 00:00:04.799 Let's face it, things aren't  always what they appear to be 00:00:07.360 --> 00:00:09.359 Yep rotten 00:00:10.480 --> 00:00:15.439 At LARQ, we've become experts at identifying  what's underneath the surface because you don't   00:00:15.439 --> 00:00:17.440 always know what you're getting just by looking  at it 00:00:17.440 --> 00:00:18.222 It's definitely sheep 00:00:18.440 --> 00:00:20.699 Interns. 00:00:20.699 --> 00:00:28.286 Appearances really can be deceiving if only there was an easy way to see the truth about what's in your water. 00:00:28.640 --> 00:00:32.640 Well, now there is… with our patent-pending science glasses. 00:00:32.640 --> 00:00:37.027 We’ve finally invented a way to see the truth about everyday objects. 00:00:37.112 --> 00:00:37.878 Like this pitcher. 00:00:42.000 --> 00:00:42.807 What the... 00:00:44.006 --> 00:00:45.475 Trust me I did you a favor. 00:00:45.475 --> 00:00:46.747 Uh who let you in? 00:00:46.747 --> 00:00:49.363 Did you know your water pitcher is probably growing bacteria in it? 00:00:49.363 --> 00:00:50.722 Who are you? 00:00:50.722 --> 00:00:54.823 These specially tuned science glasses enable you to see contaminants in your water. 00:00:54.823 --> 00:01:01.902 Traditional water pitchers make your water taste better but these filters actually trap and collect pollutants, making the filter itself a source of contamination 00:01:02.110 --> 00:01:02.610 Yikes 00:01:03.222 --> 00:01:04.582 Let's take a look 00:01:05.213 --> 00:01:15.105 After only two weeks, your traditional filter starts to recontaminate your water, since it’s become a perfect breeding ground for bacteria, mold, and other pollutants. 00:01:16.640 --> 00:01:22.239 That's why we invented the LARQ Pitcher featuring  a two-step filtration and purification system.   00:01:23.280 --> 00:01:26.882 Everyone does the first step but not all first  steps are equal. 00:01:26.882 --> 00:01:33.787 The LARQ Filter removes lead chlorine, mercury, VOCs, and more. It also lasts 50% longer than traditional filters.   00:01:34.239 --> 00:01:39.200 By using a plant-based carbon material combined  with a complete redesign of the filter housing   00:01:39.200 --> 00:01:45.739 We use 75% less plastic than ordinary water filters.  Better for you and better for the planet. 00:01:45.739 --> 00:01:48.100 *Bark* Why is there a sheep in the living room? 00:01:48.477 --> 00:01:54.411 Indeed. A filter is a good start but for consistently clean water you need that vital second step. 00:01:54.411 --> 00:02:01.584 The LARQ Pitcher goes beyond filtration by purifying your water through our patented PureVis™ UV-C LED technology 00:02:01.802 --> 00:02:09.382 So say goodbye to bacteria, viruses, and mold. Not sure when to replace your filter? Every household is different. 00:02:09.382 --> 00:02:17.705 With our intelligent filter life tracking, you'll know exactly when you need to replace that filter and when you don't. Smarter for the planet, and your wallet. 00:02:17.705 --> 00:02:22.598 The best part is that perfectly crisp finish that can't be beat. 00:02:23.312 --> 00:02:29.199 Don't just filter–purify. The LARQ Pitcher does both with its unique plant-based filter   00:02:29.199 --> 00:02:36.240 and germ-busting PureVis™ UV-C technology. Now,  that's what I call pure water beyond filtration. 00:02:41.680 --> 00:02:45.312 Wait but who are you? It's good, right?