WEBVTT -- Inglés 00:00:00.000 --> 00:00:03.293 As kids we move and play constantly. 00:00:03.294 --> 00:00:06.253 But then we grow up and get stuck in a chair. 00:00:06.644 --> 00:00:09.573 In school... At the office... 00:00:09.601 --> 00:00:13.066 In cars, while we eat, on the couch, watching sports... 00:00:13.336 --> 00:00:16.571 We actually spend over 9 hours every day sitting! 00:00:16.981 --> 00:00:19.678 But our bodies weren’t designed to sit for so long 00:00:19.681 --> 00:00:21.899 What starts out as an ache 00:00:21.902 --> 00:00:23.902 ...turns into back pain 00:00:23.902 --> 00:00:25.902 ...and then chronic back pain. 00:00:26.646 --> 00:00:32.084 Literally 4 out of every 5 people you know will experience back pain in their lives. 00:00:32.750 --> 00:00:35.914 HI! My name is Katherine Krug, and I'm the creator of BetterBack. 00:00:36.097 --> 00:00:40.642 I had terrible posture, hunching and rounding towards my laptop 00:00:40.643 --> 00:00:45.567 for over 12+ hours a day, and it lead me to terrible sciatica pain. 00:00:45.567 --> 00:00:50.840 I tried just about every doctor, therapy, product you could find on the market 00:00:50.844 --> 00:00:53.462 but I couldn't find something that just worked for me. 00:00:53.463 --> 00:00:57.926 Last year on Kickstarter, I launched BetterBack - a super easy to use, 00:00:57.951 --> 00:01:03.329 wildly effective product that helps you achieve good posture effortlessly. 00:01:03.331 --> 00:01:05.331 It was a dream come true!!! 00:01:05.370 --> 00:01:07.790 We raised a 100 times our funding goal 00:01:07.792 --> 00:01:13.260 and delivered 22,500 BetterBacks to over 80 countries ON TIME!!!!! 00:01:13.260 --> 00:01:15.260 We were featured on Shark Tank 00:01:15.262 --> 00:01:20.177 and got 5 investment offers .... We're #1 best seller on Amazon... 00:01:20.177 --> 00:01:25.159 And we received hundreds on hundreds of 5 star reviews from people just like you. 00:01:25.260 --> 00:01:30.631 You told us what you loved and what you wanted to see in the future. And we listened... 00:01:30.632 --> 00:01:33.822 So I hit the lab for the past year with my team of top doctors, 00:01:33.822 --> 00:01:38.397 physical therapists and trainers and AMAZING industrial designers. 00:01:38.399 --> 00:01:41.590 We prototyped and we prototyped and we prototyped some more, 00:01:41.608 --> 00:01:45.670 getting BetterBack on backs of all shapes, sizes and issues, 00:01:45.671 --> 00:01:50.921 to build a brand new, next generation BetterBack that we're truly proud to offer you... 00:01:50.944 --> 00:01:52.944 So are you ready for it? 00:01:52.962 --> 00:01:54.962 Meet BetterBack Therapy! 00:01:54.965 --> 00:01:59.393 It's got all the original features of BetterBack plus sooo much more! 00:01:59.394 --> 00:02:03.584 BetterBack Therapy holds you effortlessly in perfect posture 00:02:03.614 --> 00:02:07.450 plus now delivers pain relief and healing for your lower back throughout the day, 00:02:07.453 --> 00:02:09.453 whenever you need it. 00:02:09.597 --> 00:02:13.919 We've added a removable hot and cold pack that easily wraps around your back 00:02:13.947 --> 00:02:18.276 and stays in place, allowing you to heat or ice on the go. 00:02:18.276 --> 00:02:20.925 The new back pad is super comfortable. 00:02:20.931 --> 00:02:24.721 It's made of memory foam that contours to your back for a custom fit. 00:02:24.889 --> 00:02:29.628 You can get BetterBack Therapy in our original size or now in our bigger size, 00:02:29.639 --> 00:02:32.139 fitting folks with up to a 55" waist. 00:02:32.139 --> 00:02:35.330 It’s still small enough you can throw it in a bag 00:02:35.352 --> 00:02:37.750 and bring it with you anywhere you have to sit. 00:02:37.751 --> 00:02:42.061 It's perfect for the office, on an airplane, at the stadium 00:02:42.116 --> 00:02:44.116 or even on the floor while you meditate. 00:02:44.116 --> 00:02:50.264 So we brought prototypes to the toughest cookies in America: New Yorkers. Here is what they had to say about BetterBack Therapy: 00:02:50.264 --> 00:02:52.264 What a difference! Like, wow! 00:02:52.389 --> 00:02:54.389 Wonderful! This is awesome, thank you! 00:02:54.389 --> 00:02:56.610 It feels like it's holding everything into place. 00:02:56.676 --> 00:02:59.191 It supports exactly the right spot. 00:02:59.192 --> 00:03:02.090 I can feel all my muscles in my back kind of release... 00:03:02.116 --> 00:03:07.620 It feels great. It's really comfortable and it helps you to be straight in the chair. 00:03:07.621 --> 00:03:10.556 I do have like one of those tempurpedic that I sit on 00:03:10.556 --> 00:03:14.911 but sometimes it just doesn't do the trick. This feels good! 00:03:14.912 --> 00:03:19.036 You could come back home after a long day and you put this on and you feels really good... 00:03:19.175 --> 00:03:22.490 Meet Dr. Craig Antell and hear why he believes on BetterBack. 00:03:22.515 --> 00:03:28.968 I'm Dr. Craig Antell, I'm Director of Ambulatory Orthopedic Rehabilitation at NYU Medical Center. 00:03:28.971 --> 00:03:33.810 I've treated over 30,000 back and neck patients in the last 17 years. 00:03:33.817 --> 00:03:37.188 Posture really does affect everything you do. 00:03:37.211 --> 00:03:41.501 BetterBack helps to put you in proper anatomical alignment. 00:03:41.717 --> 00:03:45.250 It re-educates you, it re-educates the muscles. 00:03:45.281 --> 00:03:51.472 Patients noticed that less pain and improve sitting tolerance with using BetterBack. 00:03:51.662 --> 00:03:57.730 It reminds them how they felt before they have poor posture and back pain. 00:03:57.985 --> 00:04:02.758 Wearing BetterBack for just 15 mins a day, retrains your body's default posture 00:04:02.776 --> 00:04:07.639 so when you stand or sit without BetterBack, your posture is greatly improved. 00:04:07.645 --> 00:04:10.098 When you sit in natural alignment, 00:04:10.099 --> 00:04:16.740 it stops slumping stress on your body and it's a preventative solution for your lower back, upper back and neck. 00:04:16.742 --> 00:04:19.350 So now's the time I need your help. 00:04:19.362 --> 00:04:23.605 Good posture affects your mood, your happiness, and your overall health. 00:04:23.607 --> 00:04:29.966 You do not need to live in pain, and you shouldn’t. It’s completely within your reach. 00:04:29.968 --> 00:04:35.141 So please, click the green “back this project” button to bring BetterBack Therapy to life 00:04:35.158 --> 00:04:38.079 and to join our community of amazing backers. 00:04:38.079 --> 00:04:43.067 So support us now, in any way you can — it'll take just 60 seconds. 00:04:43.107 --> 00:04:47.569 And I promise will do everything we can to support you — and your back. 00:04:47.591 --> 00:04:49.591 Thank you so much!