WEBVTT -- English

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Hi. That's Tony.

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and that's Sumi.

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and we're YES PLZ, a coffee company that aims to democratize great coffee.

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There's never been a better time to be a coffee lover

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but a lot of the stuff you can find doesn't live up to the hype
and that's really frustrating.

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and it feels like the pendulum is swinging really far in the direction of making 
coffee fancy and complicated - a little dressed up.

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we want to pull that pendulum back.

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We see a big opportunity to create a product that's delicious without 
being dumbed-down or dull - and at a much more inclusive price point

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our product is "The Mix"

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a 12 ounce box of the best, freshest beans, with our awesome newsletter

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shipped to your door whenever you need them.

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we're gonna source, roast, blend, and continuously be editing "The Mix".

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we wanna make sure each release is the best possible blend of beans.

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[funky jams intensify]

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[this is good]

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and we wanna come in at just 15 dollars a box, including shipping.

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we're coming to you - our friends, our fans, 
our hopefully future happy customers

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to get us to this goal so we can launch to the public
at 15 bucks a box.

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if we get a ton of support, we're pretty sure we can
get that price down even lower.

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if you believe like we both do that this is the sort of product that ought to exist

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we're asking you to come on board now at the beginning and help us realize it.

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great coffee should be for EVERYONE.