WEBVTT -- Englisch

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What if making music wasn't just for
musicians?

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What if you could play any sound with a single touch?

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What if when you needed a break the thing you reached for was an instrument?

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Take a moment for yourself

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because sometimes all you need is to make a little bit of music

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Meet the Artiphon Orba

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It's a musical instrument designed for your hands

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It has a minimalist form factor

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feather touch sensitivity

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and instant playability

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Orba can be as simple as a shaker

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Or as expansive as a synth

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To make the beginner feel like a pro

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And the pro feel like a beginner again

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Hi, I'm Mike I founded Artiphon to
reinvent the way we think about musical

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instruments and who gets to play them. A
few years ago we launched our first

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product the INSTRUMENT 1 on
Kickstarter and now thousands of people

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around the world are playing it and
surprising us every day with the music

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they're making. We're really excited to
be back to announce our second product

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this is Orba

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We designed Orba with our patented multi-instrument technology

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it's a single instrument you can play in
a variety of ways and it adapts to your

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musical ideas. It's small and light
enough to take anywhere but loud enough

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to play with your friends and the design
was actually inspired by everyday

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objects like grapefruits, miso bowls, and
tea cups and even the way we hold our

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phones and game controllers. It's really
easy to switch modes right on the device.

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Choose drum, bass, chord, and lead and you
can even record a whole song with the

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built-in looper. And there's no right or
wrong way to play it. You can tap, slide,

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use vibrato, wave it around in the air,
shake it, and even strum through chords.

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We built a lot of interesting
technology into Orba. Its capacitive

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sensors respond to even the lightest
touch and it's accelerometer and

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gyroscope capture the way you naturally
move with music and its built-in synth

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and speaker let you make music wherever
you are or with Bluetooth MIDI or USB

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you can connect to hundreds of apps like
GarageBand on your computer or phone and

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play any sound imaginable. We invite you
to join us. We're really excited to bring

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Orba into the world and especially to
hear the music that you make with it.

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Thanks

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you

