Thank you for an awesome first day!
Wow, what a crazy day! THANK YOU!
We raised more than 20% of our goal in less than twenty-four hours, thanks to your support, excitement, and encouragement. We asked you to step up and make a splash on our launch day and you all delivered!
Now 31 days remain to raise the rest of the funds and renew JourneyQuest for a third season. We've been analyzing our Day 1 metrics and have some good news and some bad news.
First, the good news. Over 1000 fans pledged on day one, which is amazing! Our original goal was to line up 4200 people who wanted to renew the show, over 4700 signed up, and for that many to pledge on Day 1 is incredible.
However, almost half of yesterday's total came from only 42 people. We're incredibly grateful for the boost, but that means that moving forward, small pledges will make or break this campaign. Based on the current average smaller pledge, another 3000 backers will only get us to $150,000.
So, how does this affect our plans as we move forward?
First, we will continue to communicate with the RenewJQ list, which has thousands of additional potential supporters who have been eager to renew the show. This is our single biggest resource to help the campaign succeed.
Second, we'll continue social media outreach, especially on Facebook, where our most engaged fan community resides. Historically tons of supporters have joined us from there.
Third, we are (for once) getting a great response from our YouTube audience and that should continue as more of them view our videos. (There's a promo for this campaign in the description of every one of our videos right now and it's working!)
Fourth, we need to create an alternative $250 reward level for people who don't want to travel. Your comments and feedback have made that very clear. A stronger $250 option will help our average immensely. We would love to hear your feedback in the comments about options for a second $250 reward!
Finally, we know that the $100 reward isn't hitting as strongly as we would like. That level will be amazing when the first two stretch goals are unlocked (a History of Fartherall book by Matt Vancil and a 24x36 poster), but for now, it's not enough to be the most-pledged level. Our next step there will be to share concept art for the metal cards in a future update, because those things are so unbelievably cool.
We're still positioned well for success, but none of us should take anything for granted. It's going to take work and outreach for this campaign to succeed. Luckily, JourneyQuest fans are some of the most passionate and dedicated people out there. We're lucky to have you on our side and can't wait to finish this journey... sorry, this quest... this JourneyQuest with you.