This summer, we launched a Kickstarter to help us get Zombie Beach off the ground. We didn't meet our funding goal, but we did make a lot of friends and get enough positive feedback to re-assure us that people are down with Zombie Beach!
Over the past few months, we've made even more friends. We've been working up a bunch of new prints, creating line sheets for several different pieces and designing various soft goods. We've been printing a bunch of samples, unveiling the unique Zombie Beach culture via our blog and our ever expanding Facebook crew, getting to know our people and handing out stickers like we were Frank Lucas on Thanksgiving.
We are gaining steam fast, but one final hurdle stands in our path. We need our people to help us print our initial run of 300 shirts. We have screens made for five designs and will probably produce four colors. Once those are complete, we can begin focusing on e-commerce and placements. Hopefully, that first run will generate enough orders to allow us to print tees again immediately and also have our first run of hoodies produced.
All of our samples were printed on Alternative Apparel perfect crew tees. We found these to be the best quality tee we could source, but being that the blanks retail at $33, they were a bit steep for a new brand. So, we established a relationship with a factory in India, refined the cut of the AA tee to make it a little more flattering and got a quote for our initial Spring 2012 run.
The tees are 120 gsm, 100% enzyme washed combed cotton. They are dyed, sewn, and labeled in India and printed, tagged and packaged here in Los Angeles.
Modeled after other successful cottage born brands like Volcom, Zombie Beach aims to be more than just another apparel line. Not feeling well represented or particularly comfortable wearing anything on the market at the moment, we want to reflect the emerging subculture in surf. We are as knowledgeable about music, art and social issues as we are about the boardsports we love, and we are very aware that sports, as well as the cultures that surround them are supposed to be fun, experimental and ever developing. That, and pun value led us to select this the Nirvana quote to entitle of our first collection:
"Rather be dead than cool".
Please check out our rad rewards. Read our blog. And if you dig us, help us do something a little different, be it with some dollars or simply with support of the cause. We appreciate every effort on our behalf.
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