Our goal is to create a contemporary, well designed, image-driven magazine focusing on clean, evocative, highly artistic, anthropomorphic art and themes.
We want to make something the average furry is proud to show their non-furry friends to give them an idea of what furry art is all about. As we work to launch the project, the following points have been our focus.
• The magazine should be something furries are proud of, and proud to show around without needing to make excuses for content.
• Be captivating to everyone with an interest in the arts, both furries and non-furries, casual fans and professionals.
• Be well-curated. The art is of a high standard, original, visually compelling.
• Deal with challenging themes in a mature and considered way, and is not obscene.
• Have the potential to build a base of non-furry subscribers due to quality of content.
• Support artists and other creators, by not only providing a platform in print for anthro themed content, but also paying competitive market rates to those artists for their contributions.
• And of course, it should look great on a coffee table, using dynamic, professional graphic design and quality production.
The design mock-ups and overall concept have been well received, so we've launched this Kickstarter campaign to get the idea out to a wider audience. We believe there is a real desire for legitimacy in the furry fandom, and the fandom has matured to the point where there is an incredible amount of experience and professionalism to help bring this concept to life.
We appreciate any support you can give, even if it's just to spread the word to your friends. This campaign will help gauge the interest in an anthro themed print magazine, and hopefully provide the funding for the first issue.
We are pushing ahead with the assumption that the Kickstarter will be successful. With that in mind, we're also currently soliciting for artists, writers and other creators who would like to be included in the project. You do not need to participate in the Kickstarter to be considered. Please visit zoionmedia.com if you'd like to submit work for consideration.
Periodicals have a fundamental chicken-and-egg problem where they rely on advertising revenue to help fund and publish issues but cannot attract advertisers without subscribers, and cannot attract subscribers without publishing.
Kickstarter allows us to jump-start this process by building up a list of interested subscribers first—enough to fund the release of the first issue—which then can be used to bring in advertising revenue based on those specific subscriber numbers, and in turn fund subsequent issues. We understand this puts the risk on the subscribers up front, so we take the budget very seriously.
If our fundraising goal is hit, the budget will be spent in the following ways:
Production includes printing costs, webhosting, and other expenses directly related to publishing the magazine and producing the Kickstarter rewards.
Staff salary includes basic living expenses for four months and funds to pay contributors to the magazine.
Shipping costs ended up being a larger portion of the budget than anticipated, but this is to cover international shipping, not just within the United States. As the furry fandom is a global community, we are planning to ship anywhere in the world.
Fees, taxes and additional business expenses include Kickstarter's fees, federal and sales taxes and costs directly related to the business such as setting up corporate structure, lawyer's fees, software subscriptions and other administrative expenses.
If we exceed our fundraising goal, the additional funding may be used for a variety of purposes. Primarily it would used to fund further business development: to continue on with publishing regular issues, in advertising to attract regular subscribers, and to develop a sales plan to drive revenue.
Pulsar has been a successful designer and media producer for over 15 years outside of the furry fandom. Zoion was conceived as a way to join professional experience with anthro themed art, and in so doing provide a sense of pride and legitimacy to furry artists.
His relevant experience includes writing, designing and publishing two books, as well as dozens of smaller print-related projects. While studying for his MA in communication design, he wrote, designed and illustrated a 75 page manuscript in three months for his master's thesis. The resulting book earned him a pass with distinction. Additionally he has served as a creative director in television, managing teams of media creatives and producing multiple television programs simultaneously on an on-going basis, again with strict deadlines.
This experience in creative direction, manuscript publication, design and writing provides a solid foundation on which to build the Zoion project.
How do you pronounce “Zoion”?
We’re pronouncing it as, “Zoh-Ion”.
Will there be a digital or eBook version?
The first issue will have a digital release, as a way of saying thank you to our initial Kickstarter backers. Future issues will likely be highlighted in part on our website at zoionmedia.com, and so may not have a full digital release as a PDF or eBook. However we’re still in the early planning stages of the magazine as a whole, and are considering the possibility.
How often will you release issues?
After the first issue is released, we’re planning on a quarterly release schedule.
What sort of articles will be included?
The magazine will be image-driven, which means art will be the primary focus. Written articles could include artist profiles, interviews, art tips and discussion on artistic process, reviews of anthro themed media (movies, video games, etc), and critical analyses of anthropomorphism in the media and culture. Think of it as an anthro themed analog of other fine art magazines such as Juxtapoz or Hi Fructose.
How can I submit work to be included?
We’re currently accepting submissions on our website, zoionmedia.com. Please note that we may not be able to respond personally to everyone who submits, but we appreciate your interest.
We are looking for journalists as well as artists. If you have a portfolio of nonfiction work such as essays, articles, or academic papers, please get in touch.
Are you accepting submissions of fiction or short stories?
We don’t currently have plans to include short fiction or serialized fiction. As the magazine develops, however, that may change. Please feel free to submit your work for consideration.
Are you accepting submissions of Photography?
If the photography itself has an anthropomorphic theme as an integral part of its artistic expression, we would be interested to see it. At this time we do not need documentary style photography of con spaces, fursuits, parades, etc.
I have another question that’s not answered here. How can I get in touch with you?
Please email us at firstname.lastname@example.org
On the web at zoionmedia.com
On Twitter @zoionmedia
Email via email@example.com
Risks and challenges
The largest single difficulty of this project will be timely delivery. We estimate 4 months from the conclusion of the Kickstarter until the release of the first issue. However in a project of this scope, delays are inevitable, and every week of delay adds to the cost of employee payroll. Some specific costs such as printing and shipping can be calculated with a high degree of accuracy, but if a project overruns deadlines, there is essentially no cap on payroll and business expenses.
We plan to mediate this in the following ways:
• Maintaining at minimum weekly updates on zoionmedia.com and @zoionmedia on Twitter, outlining what has been done and what remains to be done. If the project starts to fall behind schedule, it should be clear early on, allowing for more time to adjust the scope of the project or to develop other solutions.
• There is a marketing plan in place to engage advertisers as early on in the process as is sensible. The project outlined here is designed to be as comprehensive as possible and with a large enough budget to publish the first issue without outside advertiser involvement. However, such advertising revenue could help boost the project to completion if necessary. Additionally, guaranteed subscriber numbers from the Kickstarter campaign would aid in securing advertisers.
One large advantage to this project is that the scope is well-defined. Manuscript publication is something our team has significant prior experience with, including working under tight deadlines to deliver superior work. We are confident that provided the budget is met, we will be able to deliver a high quality project on time.Learn about accountability on Kickstarter
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