We have re-designed the boxer brief, taking apart its construction, creating an anti ride-up fit and sourcing the world's softest fabric to make the ultimate boxer.
Since Jockey created the first Y-front in 1934, mens pants have predominantly been made from cotton. Big brands have been churning out the same underwear, made from the same fabric, in the same shape for as long as we can remember.
We at ZLDN Underwear believe it's time men had more of a choice. Through our innovative fit, premium fabric and original prints we're excited to bring you an entirely new range of ultra-comfortable underwear. We believe in fair pricing so you can own your very own pair without being ripped off by so-called 'luxury brands'.
We travelled the world to source a better fabric and found an Austrian technology fabric called Lenzing MicroModal®, made from sustainably sourced Beech trees. It is three-times softer than cotton and comfortable beyond belief. It's also moisture wicking and breathable.
We know pants. We've spent more than two years tweaking the cut and fit and have been led by the views of our customers. They spoke and we listened - taking into account more than 300 guys' opinions views on what makes the perfect pair of boxers. We took apart the boxer brief and re-designed the cut, adding in 3 more panels than the average pair to put an end to riding up! After slipping these bad boys on you'll never look back.
For this collection, we remained true to our passion for creating "trademark bold prints" - (GQ.com).
Working with London-based artist Ross Aitken using inspiration from dutch-wax textiles and 90s pop culture, we spent months creating these four original and distinctive patterns; Rewind, Radio Wave, Bird and Outbound.
For those more traditional days we've also created an option in white and black.
We couldn't just stop with mens' boxers so have also created a ultra-comfy womens' version. Also made from MicroModal®, featuring our brushed elastic and elastic piping to stop the slip, these are the only womens' briefs you'll ever want to wear.
As a Kickstarter special, we have created a fitted t-shirt made from our MicroModal® fabric. This one-off is exclusively available for both men and women as part of the Kickstarter.
ZLDN was created by Jack Hicks who grew up in South Africa and was inspired by the prints found in Ethekwini market. What started as a passion project has grown into a business. Since launching 2 years ago we've sold 1000s of pairs of 'Dutch wax' boxer shorts to dozens of countries around the world.
We like doing good things. Since launching our brand two years ago we have raised hundreds of pounds for South African charities. Although Kickstarter's rules don't allow charity pledging (cheers guys), all sales outside the campaign will help us to carry on giving away money to places and people that inspire us.
We're offering FREE shipping to ALL backers in the UK. If you're from anywhere else in the world you'll get a free pair of underwear when buying more than three pairs. Shipping charges suck!
Forget the usual uncomfortable, cotton, stocking fillers and give them the ultimate in comfort this Christmas. Pre-order your ZLDN underwear through our Kickstarter and let them choose the size and colour. We have created a handy downloadable gift certificate which can be downloaded and printed after pledging. Just click on the above banner to download it.
Risks and challenges
We've spent over a year developing this product and have worked hard to find the right fabric, printers and manufacturing location. All this means we can turn around production in less than a few weeks to make sure you have your new ZLDN pants in no time.
If you back us it's our obligation to make your pledge a successful one and we hope our history in sales and previous happy customers account for our reliability.Learn about accountability on Kickstarter
- (23 days)