ZLDN: Insanely Comfortable Underwear
by ZLDN Underwear
Based in London, ZLDN is a small team of creatives compelled to make a difference in the world.
Founder Jack Hicks grew up in South Africa where he discovered bold Dutch wax prints in Durban “Ethekgwini” Market. In 2014 the brand launched with a focus on bold-print boxer shorts to bring colour to an item of clothing often overlooked. Since then our focus shifted to creating the most perfect boxer short in the world.
Celebrating colour and modern and traditional print making techniques,...
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