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MicroModal® underwear featuring original, London-designed prints and a refined tailored fit.
MicroModal® underwear featuring original, London-designed prints and a refined tailored fit.
151 backers pledged £7,630 to help bring this project to life.

About

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ZLDN: Insanely Comfortable Underwear

£7,630

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We have re-designed the boxer brief, taking apart its construction, creating an anti ride-up fit and sourcing the world's softest fabric to make the ultimate boxer.

Since Jockey created the first Y-front in 1934, mens pants have predominantly been made from cotton. Big brands have been churning out the same underwear, made from the same fabric, in the same shape for as long as we can remember. 

We at ZLDN Underwear believe it's time men had more of a choice. Through our innovative fit, premium fabric and original prints we're excited to bring you an entirely new range of ultra-comfortable underwear. We believe in fair pricing so you can own your very own pair without being ripped off by so-called 'luxury brands'.

We travelled the world to source a better fabric and found an Austrian technology fabric called Lenzing MicroModal®, made from sustainably sourced Beech trees. It is three-times softer than cotton and comfortable beyond belief. It's also moisture wicking and breathable. 

 

 

 

We can put an end to those awkward moments...
We can put an end to those awkward moments...

We know pants. We've spent more than two years tweaking the cut and fit and have been led by the views of our customers. They spoke and we listened - taking into account more than 300 guys' opinions views on what makes the perfect pair of boxers. We took apart the boxer brief and re-designed the cut, adding in 3 more panels than the average pair to put an end to riding up! After slipping these bad boys on you'll never look back.

 

For this collection, we remained true to our passion for creating "trademark bold prints" - (GQ.com). 

Working with London-based artist Ross Aitken using inspiration from dutch-wax textiles and 90s pop culture, we spent months creating these four original and distinctive patterns; Rewind, Radio Wave, Bird and Outbound.

 

 

 

For those more traditional days we've also created an option in white and black.

 

We couldn't just stop with mens' boxers so have also created a ultra-comfy womens' version. Also made from MicroModal®, featuring our brushed elastic and elastic piping to stop the slip, these are the only womens' briefs you'll ever want to wear.

 

 

 

As a Kickstarter special, we have created a fitted t-shirt made from our MicroModal® fabric. This one-off is exclusively available for both men and women as part of the Kickstarter.

 

 

Our ecommerce packaging is ready to bring your new underwear to your door...
Our ecommerce packaging is ready to bring your new underwear to your door...

 

 

 

ZLDN was created by Jack Hicks who grew up in South Africa and was inspired by the prints found in Ethekwini market. What started as a passion project has grown into a business. Since launching 2 years ago we've sold 1000s of pairs of 'Dutch wax' boxer shorts to dozens of countries around the world.

We like doing good things. Since launching our brand two years ago we have raised hundreds of pounds for South African charities. Although Kickstarter's rules don't allow charity pledging (cheers guys), all sales outside the campaign will help us to carry on giving away money to places and people that inspire us. 

We're offering FREE shipping to ALL backers in the UK. If you're from anywhere else in the world you'll get a free pair of underwear when buying more than three pairs. Shipping charges suck! 

 

Contact us with any questions you might have...
Contact us with any questions you might have...

 

 

 

 

Forget the usual uncomfortable, cotton, stocking fillers and give them the ultimate in comfort this Christmas. Pre-order your ZLDN underwear through our Kickstarter and let them choose the size and colour. We have created a handy downloadable gift certificate which can be downloaded and printed after pledging. Just click on the above banner to download it.

 

 

 

 

 

 

 

Risks and challenges

We've spent over a year developing this product and have worked hard to find the right fabric, printers and manufacturing location. All this means we can turn around production in less than a few weeks to make sure you have your new ZLDN pants in no time.

If you back us it's our obligation to make your pledge a successful one and we hope our history in sales and previous happy customers account for our reliability.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    ZLDN supporter

    You're part of the ZLDN family now.

    Be the first to hear our updates.

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    1 backer
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  2. Select this reward

    Pledge £12 or more About US$ 16

    Womens' brief - Kickstarter value

    Your very own pair of MicroModal® ZLDN women's briefs in a colour and size of your choice. Softer than soft.

    - Circa $15
    - 16% saving on retail price
    - Retail price per women's brief when launched will be £14/$18 per pair

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    Ships to Anywhere in the world
    10 backers
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  3. Select this reward

    Pledge £16 or more About US$ 21

    Boxer brief - Kickstarter value

    Your very own pair of MicroModal® ZLDN boxer briefs in a colour and size of your choice. Softer than silk.

    - Circa $20
    - 23% saving on retail price.
    - Retail price per boxer when launched will be £21/$26 per pair.

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    Ships to Anywhere in the world
    9 backers
    £
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  4. Reward no longer available

    Pledge £25 or more About US$ 32

    Two pair mens' brief - Early Bird

    Two insanely comfortable pairs of MicroModal® ZLDN boxer briefs in a colour and size of your choice. Softer than a Broadway musical.

    - Circa $31
    - 40% saving on retail price
    - Retail price per boxer when launched will be £21/$26 per pair

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 30 backers
    £
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  5. Select this reward

    Pledge £27 or more About US$ 35

    Two pair mens' brief - Kickstarter Value

    Two insanely comfortable pairs of MicroModal® ZLDN boxer briefs in a colour and size of your choice. More comfy that a down duvet.

    - Circa $33
    - 36% saving on retail price
    - Retail price per boxer when launched will be £21/$26 per pair

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    Ships to Anywhere in the world
    9 backers
    £
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  6. Select this reward

    Pledge £30 or more About US$ 39

    Three pair womens' brief - Early Bird

    Three absurdly comfortable pairs of MicroModal® ZLDN women's briefs in a colour and size of your choice. More comfy than your bed in the morning.

    - Circa $37
    - 29% saving on retail price
    - Retail price per boxer when launched will be £14/$18

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 13 backers
    £
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  7. Select this reward

    Pledge £32 or more About US$ 42

    Three pair womens' brief

    Kickstarter value.

    Three absurdly comfortable pairs of MicroModal® ZLDN women's briefs in a colour and size of your choice. Softer than your pillow at night.

    - Circa $40
    - 23% saving on retail price
    - Retail price per boxer when launched will be £14/$18

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £
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  8. Select this reward

    Pledge £34 or more About US$ 44

    Three pair mens' brief - Early Bird

    Three absurdly comfortable pairs of MicroModal® ZLDN boxer briefs in a colour and size of your choice.

    - Circa $41
    - 46% saving on retail price
    - Retail price per boxer when launched will be £21/$26

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 21 backers
    £
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  9. Select this reward

    Pledge £36 or more About US$ 47

    Three pair mens' brief

    Kickstarter value.

    Three absurdly comfortable pairs of MicroModal® ZLDN boxer briefs in a colour and size of your choice. Softer than David Attenborough's voice.

    - Circa $44
    - 41% saving on retail price
    - Retail price per boxer when launched will be £21/$26
    - International orders receive extra pair free!

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    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    £
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  10. Select this reward

    Pledge £50 or more About US$ 65

    3 pack + MicroModal® shirt - Early bird

    Three absurdly comfortable pairs of MicroModal® ZLDN boxer briefs or FOUR pairs of womens' in a colour and size of your choice, as well as an exclusive MicroModal® Shirt. Softer than Gandalf's beard.

    - 50% off retail price!!
    - Circa $62
    - Retail price per boxer when launched will be £21/$26. Shirt RRP will be £35/$37

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 26 backers
    £
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  11. Select this reward

    Pledge £57 or more About US$ 74

    3 pack underwear + MicroModal® shirt

    Kickstarter Value.

    Three absurdly comfortable pairs of MicroModal® ZLDN boxer briefs or FOUR pairs of womens' in a colour and size of your choice, as well as an exclusive MicroModal® Shirt. So soft they'll make you re-evaluate your life.

    - 41% off retail price
    - Circa $71
    - Retail price per boxer when launched will be £21/$26. Shirt RRP will be £35/$37

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    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    £
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  12. Select this reward

    Pledge £79 or more About US$ 103

    ‘Days of the week’ 7 pairs

    Seven crazy comfortable pairs of MicroModal® ZLDN boxer briefs in a colour and size of your choice. One for each day of the week - you know what's good for you!

    - 46% off retail price
    - Circa $98
    - Extra pair international orders

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    Ships to Anywhere in the world
    12 backers
    £
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  13. Select this reward

    Pledge £189 or more About US$ 246

    The couple

    Seven pairs mens' boxer briefs
    Seven pairs of womens' briefs
    Two MicroModal® T-Shirts

    - 40% off retail price
    - Circa $236
    - Extra pair international orders

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    Ships to Anywhere in the world
    2 backers
    £
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  14. Select this reward

    Pledge £1,200 or more About US$ 1,559

    ZLDN Hero

    'The Couple' package plus x2 more shirts and opportunity to work on a new print with us. Fill your underwear draw with comfort on levels never seen before.

    - Circa $1500

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    Ships to Anywhere in the world
    Limited 1 backer
    £
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Funding period

- (23 days)