Kickstarter is an online crowdfunding platform for people to bring their ideas to life and out into the market.
Entrepreneurs create campaigns of their ideas with the goal of receiving enough investment to launch their business. People who financially contribute or invest in these campaigns are known as 'backers'. They contribute financially in exchange for 'rewards', which are normally in the form of products advertised in the campaigns, usually at a discounted rate for investing at this early stage. In our case, we offer up to 50% off exclusively to our Kickstarter backers plus the 30% discount coupon that can be used on our eCommerce site when we will start our retail sales, and they become the first and proud owners of ZIRTS!
Each campaign has its own funding goal, and the amount of investment from backers will only get charged once the funding goal has reached 100% within the time limit set by the creator. In our case, our funding goal is $20,000 in 45 days.
Think of it as a way of pre-ordering an early release of a product ahead of the market, without paying the full retail price.