The money is going to produce the book. About 1/2 to art then editing and layout.
Collecting donations isn’t allowed on Kickstarter, but funding something that can be later sold for charity is okay. Read more about that here: https://help.kickstarter.com/hc/en-us/articles/115005127894)
After publication, all profits of further sales on DriveThruRPG are being donated. Abi (Laurence’s mom) is setting up a trustee to manage all the RPG related donations, and we've gotten the OK to donate to the Cancer Research Institute.