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A book that provides proven methods and techniques to turn heads, be memorable, and become the anomaly!
A book that provides proven methods and techniques to turn heads, be memorable, and become the anomaly!
A book that provides proven methods and techniques to turn heads, be memorable, and become the anomaly!
124 backers pledged $8,104 to help bring this project to life.

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Anomaly: How To Finally Standout From the Crowd

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I was miserable working a corporate job and wanted more. I didn't know what to do or how to get out of my situation. After three grueling years, I just decided to quit my job that I had spent five years of school and north of $100,000 bucks preparing for and jump off that cliff, hoping to figure it all out before I hit the ground. Over the past decade, I've built up my reputation, grown my network, and developed proven methods and techniques on how to be seen in a busy world. And then I put it all into a book.

I've used these techniques to be invited to the White House, featured in Entrepreneur Magazine, hustle my way onto hosting a business TV show on ABC, land an interview with Daymond John, raise money from the team that started the Weather Channel, and so much more!

The Book 

Most people market themselves wrong. And wonder why they can't get results.

If you want to be noticed, you have to set yourself apart and be memorable. You can't do what everyone else in your industry is doing and expect different results. You have to be the anomaly. 

Anomalies are memorable. You don’t forget an anomaly because they’re different and they stick in your head. 

There are millions of people fighting for attention online. Digital marketers, small business owners, internet personalities, and more. If you want to stand out from the crowd either online or in person, you have to differentiate yourself.

The two things missing from most brands are confidence and strategy. 

Confidence. The confidence to ask for business, to get in front of people, to take a risk. Confidence is the most important part of marketing. It's the heartbeat of your brand. If you don't have confidence, you're setting yourself up for failure. 

Strategy. Having a plan in place can make all the difference. I don't mean having a business plan. I mean knowing what steps you need to take to get in front of people, and ultimately have them do what you want them to do. Whether that's subscribe to your YouTube channel, follow your account on Instagram, or buy your product or service. There's no such thing as a one-step business. You can't expect to just sell something and that be the only step in the process. You should have 7-12 interactions with a prospect during the sales process. The sales process doesn't end at the sale either. You should be maintaining relationships for the lifetime of your customer. 

I wrote Anomaly to help people grasp those two ideas.

 This book is different from most marketing and business books. I don’t just ramble about high-level topics that turn out to be nothing more than a plethora of cliche “rah rah” phrases that are supposed to get you excited about business. I don’t talk about how to grow just one type of business that may or may not end up being applicable to you.

Marketing is simple. It is anything you can do to get a positive reaction out of someone and to ultimately get them to buy what you are selling. How can you get someone to look up from their laptop? You have to be the anomaly.

 

Who is Anomaly for?

Anomaly was written for anyone who is trying stand out from a large number of people. Whether online or in person. For a personal brand, your own business, or the company you work for. If your goal is to start getting noticed or getting people's attention, then Anomaly can show you how to do exactly that. People like:

So if you're tired of spinning your wheels and running in place, it's time to take action and get results. Anomaly will dig deep into what you might be doing wrong, and what you can start doing TODAY to start seeing the results you want. 

 

Why do you need to read Anomaly?

Millions of people are fighting for attention every day. People that are doing anything in their power to get in front of as many people as they possibly can. Whether that be online or in person. It's becoming virtually impossible to stand out among the crowd. 

How big of a crowd, you ask? 

  • 6.5 Million businesses will be started this year
  • 3.25 Billion hours of YouTube videos are watched each month
  • A new user joins a social media platform every 15 seconds
  • 65 Million businesses have Facebook pages 
  • 500 Million tweets are sent each day

If you want to be seen, stop doing what everyone else is doing. You have to be different, memorable, and everywhere all the time. If you find yourself running in place and working your butt off but getting no results, you need to read Anomaly. 

If you're trying to:

  • Get exposure
  • Find leads
  • Make sales
  • Bring in customers
  • Foster engagement
  • Gain attention

Then Anomaly is for you. 

What I do is tell you what you can start doing TODAY to grow your brand. Things you can implement immediately and start seeing results. Things you might not have thought about, or haven’t thought you’re able to. As with any book, you can’t just read it and expect to make progress. You have to put in the work. But I promise that if you follow my steps, and implement these techniques, you will see results.

 

What's inside?

Anomaly is broken down into 3 main parts, each detailing a specific ingredient of the sales and marketing process. 

  

 

 

Anomaly in action! 

Stephen Reinstein owns and operates a marketing agency that targets martial arts studios. He came to me for help in the very beginning, because he knew how difficult it was going to be to get people's attention. 

In Part 2 of the book, I cover a technique called the 50 Ten Method. It's an easy way to get in front of a lot of people, and really understand the language you should be using in your sales process. 

Here's Stephen talking about how this method helped him find his first customers.

 

Here's Kenya. He quit his job as a nuclear engineer to start his own automobile detailing business. This was the first business he ever started, so there was definitely a learning curve. But he, too, came to me early on to help him nail down his marketing plan and positioning.

This is Kenya talking about just how far his business has come from when we first sat down together a few years ago.

Tracy owns a security business, but she was on the verge of closing up shop after a rough couple of months. Lucky for her, she changed her mind after meeting with me. 

Before Tracy and I met, she was making about $40,000 dollars a year. After implementing some of the techniques I taught her, she's making $40,000 every couple of weeks!

Here's Tracy talking about how I helped her transform her business. 

"The best advice I ever got from Zack Miller for launching my small business was "enter contests". Now that seems strange, but winning comes with free PR. So I tried it and won the first one I entered. Never miss an opportunity for free PR. I've won many, now and only have Zack to thank."

- Tracy Link

The Course 

Along with the book, my team and I are producing an online course to supplement the material. A book can be great by itself, but if you really want to master the material and see immediate results, then the course can take you there. I’ve put on hundreds of webinars over the years and have gotten tons of feedback regarding my presentation style.

Some of us learn better visually. And my team designed this course with those people in mind. I’ll walk you through each phase of the book and tell you EXACTLY how you can start implementing each strategy and start standing out in business.

Anomaly walks you through the steps to get whatever you want to be seen to be seen. You need more customers. If you aren’t getting more exposure you won’t be getting more customers. Anomaly will give you strategies to leverage the work you’ve already done to attract way more exposure for your business. We cover all of the avenues you should be using that will teach you to build a bigger audience and convert more customers. 

After the Kickstarter campaign, this course will retail for $1,000. So, if you want access, now is the time!

Whether you’re starting a business from scratch, or are growing an established business, the methods and techniques covered in Anomaly will help you get to the next stage. It’s time for you to finally stand out from the crowd!

 

Project Needs

There are various costs associated with getting this book published. I have already secured a contract with a reputable publishing company that states I need to meet several financial requirements in order to get the ball rolling. 

Since I am producing an online course to go along with the book, there are even more things that will require money to start. Some of the costs associated are:

  • Copy editing 
  • Designing 
  • Copyrighting 
  • Course production

The book is in its final stages of production. Now is your time to get in at the early, cheapest pricing of the book!

 

Why me? 

I started my career out of college as a TV photojournalist, but during that time, I hated my life. I needed a change. So, I decided to leave the world of journalism and TV news, and enter the world of business. 

A world where I was starting from scratch and competing with people who had decades of experience over me. 

So I had to stand out from everyone, both physically and ideologically. I was the guy, in a room full of suits and ties, wearing a t-shirt and jeans. I immediately stuck out in people's minds. 

I also separated myself by thinking differently from everyone else. I started in a community that was stuck in the past, and I was able to bring in a new set of ideas to the community, While I can't say it was all adopted seamlessly, piece by piece people started buying into what I was saying. 

In a world flooded with business plans that will likely never be followed, I proposed new ideas. For example, that people should first validate their ideas, and find potential customers as steps 1 and 2, rather than spend time writing a business plan. Business plans involve a lot of guesswork and estimations. Most that will never come true. So why spend 40-80 hours writing a hypothetical plan when you can just go out into the world and test your idea. 

I also presented new ways of approaching the sales process. A lot of which made it into this book. But, as more and more of the companies I worked with had success, the more people listened to me. I've been recognized several times over years.

Honors & awards: 

  • Mentioned in Entrepreneur Magazine 
  • Inside Business Power List 
  • LEAD Visionary Award 
  • Impression in Print Leadership Award 
  • CIT GAP 50 Entrepreneur 
  • Top 40 Under 40 

 

Featured on

I want to take my decades of experience working with people in virtually every situation and cram it into 1 value-packed book. I can't WAIT for you to read it. 

I was miserable working a corporate job and wanted more. I didn't know what to do or how to get out of my situation. After three grueling years, I just decided to quit my job that I had spent five years of school and north of $100,000 bucks preparing for and jump off that cliff, hoping to figure it all out before I hit the ground. Over the past decade, I've built up my reputation, grown my network, and developed proven methods and techniques on how to be seen in a busy world. And then I put it all into a book.

I've used these techniques to be invited to the White House, featured in Entrepreneur Magazine, hustle my way onto hosting a business TV show on ABC, land an interview with Daymond John, raise money from the team that started the Weather Channel, and so much more!

Risks and challenges

When publishing a book, there are always concerns about delays and other unpredictable events. However, the book is in its final stages of being written, and and a publisher lined up, now its just a matter of getting into the final stages of production.

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    Exposure Cookie

    You'll receive a digital fortune cookie that, rather than telling you your fortune, will give you quick tip on how to get more exposure!

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    10 Minute Strategy Call w/ Zack

    A concept I love, and outline in the book called the 50 Ten Method. Where I will do a series of 50 ten-minute strategy calls to discuss whatever you want. There are only 50 spots available.

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    1 Copy of Anomaly + eBook

    Backers at this reward level will be the first to receive a copy of Anomaly with an additional eBook version for reading on the go!

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    1 Copy of Anomaly + 30min Skype Call

    Backers at this reward level will be the first to receive a copy of Anomaly, and will have the opportunity to have a 30min Skype conversation with Zack, where you can get first hand advice on how to grow your business!

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    Anomaly Online Course + Paperback Copy

    Backers at this level will be the first to get access to the supplemental online course that coincides with the book, along with a paperback copy of Anomaly!

    After the Kickstarter, the course will retail for $1,000!

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    15 Copies of Anomaly

    Have a team you want to buy the book for? Backers at this level receive 15 paperback copies of Anomaly!

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    1 book + 1000 Four annual access

    Access to 1000 Four + one book.

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    31 Copies of Anomaly

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    Bring in Zack to speak + 100 Copies

    Zack is a seasoned speaker and has been on stage hundreds of times. Now is your opportunity to bring him in to speak to your team, organization, or community. Backers at this level also receive 100 paperback copies of Anomaly! Travel not included. US only.

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    1 Year Acess to Sensei

    Backers at this reward level get access to the Anomaly course, a signed paperback copy of the book, and access to our accountability program Sensei for a year. http://startwithhatch.com/sensei

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Funding period

- (32 days)