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€21,263
pledged of €7,500pledged of €7,500 goal
180
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, August 30 2019 2:47 PM UTC +00:00.

€21,263
pledged of €7,500pledged of €7,500 goal
180
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, August 30 2019 2:47 PM UTC +00:00.

About


Yvo Van Regteren Altena (YVRA) runs an Amsterdam based boutique perfume house which has launched internationally acclaimed fragrances over the past 4 years: YVRA 1958 and YVRA 1979. The sophisticated fragrances are characterised by high-quality ingredients and  attention to original detail.

This year our focus is seduction and therefore our third fragrance YVRA 1965, which we hope to launch in September, will honor the most famous playboy of the last century: Porfirio Rubirosa.

Rubirosa was a jet-set pioneer, charmer, race car driver and talented polo player. He was widely seen to be in the same class as Don Juan and Casanova. As all great playboys Rubirosa executed a sense of danger, romance and adventure. He married the two richest women in the world and many would follow; from Marylin Monroe to Zsa Zsa Gabor. His romantic escapades became so mythical that they resulted in nicknames like ‘Mister Ever Ready’ and thanks to Rubi’s ‘personal parts department’: ‘The Pepper Mill’.  

YVRA 1965 L’essence de Flamboyance will be an ode to Porfirio Rubirosa. He had a passion for perfumes and wanted to create his own fragrance, which was to be sold in ruby-colored bottles. However, thanks to an oak tree in the Bois de Boulogne, his destiny took a different direction. On July 4, in 1965, Rubirosa’s life ended dramatically - in a manner fitting for a playboy - behind the steering wheel of his Ferrari 250 GT.    

The strongest link with Rubirosa will be found in the fragrance itself: seductive, sexy and powerful. A lot of the high quality raw materials refer to his life. Hints of leather allude to his love of polo, while an ingredient like pink pepper honors his nickname and endless craving for a boisterous life. 

The pyramid below provides an overview of the most important ingredients of L'Essence de Flamboyance.


The new YVRA 1965 packaging design

Master in understatement and taste, Dutch designer Durk Hattink, collaborated with YVRA to create a design which brings the interior of the bottle to the exterior. A bottle to have, to hold, to use and then… to keep. Hattink also designed the first two boxes. In all sorts of details, Hattink has sought to connect with the person of Rubirosa. 

L’Essence de Flamboyance is a reference to the lifestyle of Rubirosa. The color of the box is inspired by Rubirosa's Ferrari 500 Mondial Spider, which was designed by the legendary Pinin Farina. 

The side of the box has a bark-like structure in reference to the oak tree that stopped Rubirosa’s life so promptly. Furthermore Hattink has subtly made a reference to Rubirosa's nickname 'The Pepper Mill' and therefore it’s depicted on the inside of the label YVRA 1965. All YVRA fragrances are adorned with a year to which the scent is connected: 1958, 1979 and now 1965. The new YVRA 1965 L'essence de Flamboyance is a reference to the final year of Rubirosa's life.

Timeline 

Thanks to Kickstarter, we launched our first fragrance in 2015 to release a second perfume in 2017. Several other fragrance related products followed, including the world's first scented screenwash. The Amsterdam perfume house has thus proved itself. For our new YVRA 1965, a contribution via Kickstarter can contribute significantly to the development and launch of YVRA 1965.

All production lines, high quality ingredients and essential oils have already been reserved which guarantees us delivery and press launch at the Amsterdam Conservatorium Hotel in mid September, according to the timeline below.

 Who is YVRA?

Yvo Van Regteren Altena (1958) is a lifestyle journalist with an exhaustive list of publications to his name. He worked for over 30 years for the award winning Dutch business magazine Quote. Also, he was a columnist for the leading Dutch newspaper, NRC Handelsblad, a much-admired contributor to a wealth of journals, YvRA also published several books over the finer things in life including the secrets of British and Italian tailors and other tips from the world of taste.

Although he exhibited a rare talent as a ‘nose’, the perfumer’s special gift, YVRA opted for the pen. Yet, the passion for the magical cosmos of scent never diminished. Interviews with perfumers, famous chefs and designers have provided the inspiration to make his mark in the world he loves.

YVRA always had a better nose for scents than for breaking news or even, women. Indeed, Yvo Van Regteren Altena has always followed his nose. His fascination for perfume created a stir when as a teenager he proved his mettle at calling out the names of the most obscure scents while blindfolded. Slowly but surely YVRA’s love for scents became an obsession. To realize his vision of a perfume worthy to bear his initials.

Testimonials

A distinguished list of perfumers attested to YVRA’s expertise including Jean-Claude Ellena (Hermès) Jacques Polge (Chanel) and François Demachy (Dior). YvRA enjoyed a front-row seat in the creation of the bestseller, Barfly created for the successful Dutch retailer, Scotch & Soda. No less a critic than Demanchy praised the scent for its elegance and true masculinity. Mark Buxton, perfume creator for Comme des Garçons and Mark Buxton Perfumes joined a list of experts who encouraged Yvo to take the next step.

Curious what fragrance critics have to say about the creations of YVRA? Check us out on social media! 

Youtube: https://www.youtube.com/results?search_query=yvra+1958.

Facebook Link: https://www.facebook.com/yvra1958?ref=hl

Twitter Link: https://twitter.com/YVRA1958

Website Link: https://yvra1958.com/

Risks and challenges

- What happens when I receive my YVRA 1965 perfume broken in the mail?: Of course, if you can prove the mailmen broke it and not yourself, you will receive a new bottle of YVRA 1965.

- What happens if I don’t like the fragrance?: Although we think it is hard to believe that you wouldn’t like it, make sure you order the sample first before you invest in a 100ml bottle.

- Sourcing of goods: since most of YVRA 1965’s ingredients come from countries all over the world, special attention is needed on safe import of goods. Safe packaging, our experienced team, and specialized transportation will minimize the risk of resource losses.

- Investors: the Kickstarter budget goal is only a part of the complete budget to create YVRA 1965.

- Disclaimer: This fragrance is so seductive that it can cause severe addiction...

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Support

  1. Make a pledge without a reward

    About $11

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    Pledge €10 or more About $11

    Sample YVRA 1965

    We need your support to launch our new fragrance! In return we will make sure you will be the first to try our new perfume and you will receive our eternal gratitude.

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    Pledge €25 or more About $28

    Travel Set + Scented Pads

    Receive our Scented Pads and Travel Set (2 x 8 ml) with YVRA's 1958 and 1979 fragrances. For only €25 instead of €48 (-48%)!

    Includes:
    • Scented Pads: refresh your wardrobe, car or any other environment
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    Pledge €65 or more About $72

    YVRA1965 L'essence de Flamboyance

    BEST OFFER : Be the first to receive a 100 ml bottle of our new fragrance YVRA 1965 L'essence de Flamboyance, for a very special price of €65 instead of €139 (-53%).

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    Pledge €85 or more About $94

    The New YVRA 1965 + Travel Set

    Be the first to receive our newest fragrance plus our Travel Set with YVRA's previous fragrances in a handy compact size, for only €85 instead of €168 (-49%)!

    Includes:
    • YVRA 1965: L'Essence de Flamboyance (100ml)
    • Travel Set: with 2 of the first YVRA fragrances: 2 x 8 ml
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  6. Select this reward

    Pledge €130 or more About $144

    YVRA 1965 + YVRA 1958 or YVRA 1979

    Be the first to receive YVRA 1965 plus another YVRA fragrance of your choice (L'Essence de L'Essence or L'Essence de Présence) for only €130 instead of €278 (-53%)!

    Includes:
    • YVRA 1965: L'Essence de Flamboyance (100ml)
    • A bottle of YVRA 1958 or YVRA 1979 (100ml)
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    Pledge €190 or more About $211

    All 3 YVRA Fragrances

    Be the first to receive YVRA 1965 plus both YVRA 1958 and YVRA 1979, for only €190 (-53%)!.

    Includes:
    • YVRA 1965: L'Essence de Flamboyance (100ml)
    • YVRA 1958: L'Essence de L'Essence (100ml)
    • YVRA 1979: L'Essence de Présence (100ml)
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    Pledge €225 or more About $249

    Lunch with YVRA's Yvo & Jort Kelder

    This is your chance to have lunch in style with Yvo van Regteren Altena, Jort Kelder and masterchef Schilo van Coevorden of Taiko restaurant at the Amsterdam Conservatorium Hotel ON THE 13TH OF SEPTEMBER 2019!

    Chef Schilo will present many spices, used in the new fragrance such as: bergamot, lemon, nutmeg, saffron, mandarin and off course pink pepper in this special lunch event.

    In addition to a refined lunch, Kelder and van Regteren Altena will give a short lecture about the legendary playboys of the 20th century.

    Included in the lunch menu is a 100 ml bottle of the new YVRA 1965!

    Includes:
    • Luxury lunch at the Conservatorium Hotel with YVRAs Yvo and Jort
    • Short lecture about the legendary playboys of the 20th century
    • YVRA 1965: L'Essence de Flamboyance (100ml)
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    Pledge €1,965 or more About $2,179

    Playboy Day Trip to the Mediterranean

    Exclusive luxury playboy day trip to the South of France ON THE 10TH OF SEPTEMBER 2019 . Discover the glamorous world where Rubirosa loved to spend his summer days: the towns of Nice, Cannes and Saint Tropez.

    Fly from Amsterdam to Nice where you will be picked up by a private boat to Île Sainte-Marguerite near Cannes. There we will drop anchor and have lunch at the nicest restaurant in this region: La Guérite. It's nestled on a rocky cove and offers over 400 m2 of sand bordered by the shores of the Mediterranean Sea.

    Since 1935, a worldwide clientele and playboys like Rubirosa, Gianni Agnelli and Gunther Sachs have been seduced by La Guérite’s charm, authenticity, and cuisine, which is both Mediterranean and healthy.

    This lunch will be the ideal opportunity to talk personally about the new fragrance and playboys of the 20th century with creator Yvo van Regteren Altena and journalist / tv presentor​ Jort Kelder. You will finish the day with a bottle of YVRA 1965!

    Includes:
    • Private transfer by boat to Ile Sainte-Marguerite
    • Lunch at beach restaurant La Guérite
    • Return Flight Amsterdam- Nice
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    About $2,179

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