Coffee Trail Book
Coffee Trail Book
An illustrated & interactive trail book mapping out the very best of the British Indie Coffee Houses and the British coffee culture.
An illustrated & interactive trail book mapping out the very best of the British Indie Coffee Houses and the British coffee culture. Read more
The project will map out an illustrated trail of stories from the very best coffee houses in Britain, beginning in North Wales.
We humans have an intriguing relationship with coffee that can be familiar yet sensual, social yet personal, fulfilling, calming, invigorating, uplifting. Simply the smell of a steaming latte, cappuccino or espresso can stir feelings of utopia, which we both desire and cherish. No surprise then, that when we discover coffee houses which serve artisan drinks made with the finest beans, they can become pivotal places in our lives. Often we arrange moments and meetings so we can conduct them in the warmth of these establishments, enhancing our experience by stimulating our senses, whether in company, or alone. We want to share our experiences in some of the nation's most wonderful coffee houses, and encourage coffee drinkers and producers to share theirs too. We've turned to KickStarter to help bring this creative project into the world to tell the stories of British coffee culture to a wider audience, gathering suggestions, stories and opinions via social media, and ultimately producing a beautiful illustrated guide to inspire special times.
Hello, my name is Yvie Johnson, and I am writing and illustrating a book about coffee. I do not pretend to be a coffee connoisseuse, however I absolutely love my coffee (cappuccino especially). I enjoy sharing coffee experiences with others, and revelling in beautiful latte art.
I am in the fortunate position to be supported on this project by freelancing experts in the fields of publishing, research, and art direction. Having run a cottage industry arts and crafts business for a few years, I am currently a student on the BA (Hons) Illustration, Graphic Novels & Children's Publishing course at Glyndwr University in Wrexham; my study lends itself to this project as an opportunity to experiment with piecing a book together, under experiential guidance.
I was inspired to create this book after a series of meetings with a former colleague, each at a different coffee house, during which our discussions revolved around our aspirations, interests and plans. I was struck by the idea to document stories like ours, in a book that would provide a whistle-stop tour of coffee houses across the country, not only detailing the establishments, but also the staff, owners, and experiences of people who frequent them.
I sought the assistance of Middle Farm Press to help direct the book. An exciting new independent publisher, their team consists of freelancers who are already well-established professionals within the industry.
I love the idea of independents like MFP supporting independents like myself, to in turn support independent coffee houses.
In addition, the project is supported by Award-Winning videographer, Joey Edwards, from Filmage, he is also a recent university graduate …
…as well as newly self-employed freelance writer and marketing consultant, Debbie James (a self-confessed coffee addict who cannot wait to get her teeth into helping research and promote this project!).
The collaboration does not end there. A crucial element of the project is that I am asking the public to get involved in the creation of this book. I'm asking for their stories, their experiences, and their preferences, with the aim being to gather a broad base of experiences, not just relying on my own. The public can do this via an on-line Survey Monkey questionnaire. Consumers can 'vote' for their coffee house of preference by telling us about it, and giving some additional information they think might make interesting book content. There are additional rewards for those who do!
The support for the project has already been overwhelming, from local press coverage to national interest from other coffee enthusiasts who say they can't wait to read the book covering their areas. This North Wales book is the first one, the inaugural collection of coffee house stories, and it needs your help to take it from concept to tangible product.
About our Kickstarter
The project began back in May 2014 as an idea in the wind, but developed into a real campaign conversation in November when the first serious 'meeting' took place to discuss the project with Middle Farm Press. The topic of funding came up, and Kickstarter quickly became the obvious option to follow through with due to its interactive nature which is ideal for what we are trying to achieve.
Over the past nine months the idea has grown from a personal diary idea into a community project. There will be interactive on-line content to give readers a digital extra to compliment their hardcopy book. Our website and blog will include extra videos from the social media content gathering campaign. There will also be pen-inked illustrations, professional photography, cultural facts, recipes, a trail map, and so much more to feast the eyes on. We'll also provide an an opportunity for the public to write their own experiences of the trail as they discover each new coffee house. This an organic process so additional content ideas are likely to evolve between now and the final proof. There is already a web presence with our blog, Facebook page, Twitter and Instagram accounts.
The Book ProcessThe written content will be created from stories offered by the public, with follow-up interviews with customers, baristas, and owners of coffee houses. I will be creating illustrations during interviews and visits to the coffee houses which have been voted for via our online Survey. There is also a chance for the public to have their doodles included, as long as they relate to coffee houses included in the book. I have created a logo for the book, and I am currently working on the cover design for the North Wales trail, as each book will also feature an individual design. This is where my studies take on a whole new level of creative fun!
In addition to touring the first book region of North Wales to research the book and trail map, I will also be getting involved in the UK Coffee Week (4-10 May) and attending the London Coffee Festival (30 Apr-4 May) and the Caffé Culture (13-14 May) to inform our research and promote the book.
Once the book is in hand, I would like to take the whole concept and use it to create a Barista Foundation. That would mean putting the profits from the sale of future Coffee Trail series books into a charitable fund. It would be used to train unemployed people or those who desperately need such help, to become baristas. The plan is to also provide access to personal development and business support.
It's a big dream, but that's what big dreams are for. To help lots of people.
The idea that the generous heart of a community which finds itself at its coffee house hubs could help change the lives of people within their very communities fills me with so much belief in the project.
As a student, a mother-of-three (including an exchange student), a self-employed artist and mentor, and a part-time assistant helping start-up businesses at Glyndwr University, I have come to realise that accessing funding is desperately difficult to come by. Therefore I have turned to KickStarter, and to the vision of those who are as passionate about developing communities and enhancing the lives of others as I am, to help launch the Coffee Trail Book project. The funding is required to pay the freelancers and the printers, cover the rewards, and provide the public with a creative trail so that they, in turn, can potentially discover their coffee utopia.
The rewards are exciting, and hopefully will leave you excited too!
• Signed copy of the 1st edition book
• Personalised selfie photographs taken during the campaign
• PDF colour prints of the trail map
• Limited edition mounted & framed illustration prints
• Limited edition Ecoffee Cup with our Coffee Trail logo
• Credits in the book with a personalised message
• Credits on the website recognising the pioneers of this campaign
• VIP invite to a book launch
• Free UK shipping
A Breakdown of the Funding
The publishing process is broken down into several components:
Publisher, Editor, Senior Designer and Photographer = £5,300
Videographer & Researcher = £1100
Printer (Minimum is 1000 copies for quality lithograph) = £4,000
Rewards are broken down into:
Ecoffee Cups with Coffee Trail logo = £683
Mounted & Framed Illustration Prints = £567
Original Tour Selfie Personalised Photographs = £40
Commission is broken down into:
Paypal per Pledge & Commission = £427
KickStarter Commission = £700
I am so grateful for you taking the time to read, watch, and, if it speaks to your heart, deciding to support this project. And it would be an absolute honour to one day meet you, to personally thank you for your pioneering support.
Risks and challenges
Getting the public and the coffee house owners motivated to want to take part, share this project with others, and to understand the vision of the outcome, will take some nurturing and promotion.
Being a new author, even with the support of industry professionals on the concept, means going above and beyond expectations to earn the level of interaction that the project requires.
I have tailored the rewards to suit coffee lovers, book lovers, art lovers, explorers, and community supporters, so that there is something for many to enjoy. In effect there's a lot happening in one book! The challenge will be to market it to the correct people effectively in the first instance, so that the subsequent books build on this one.
Being an organic project, the end result is always going to be uncertain, however keeping communication levels going with all the team and the public via the website, social media, and project interviews will ensure a wide net is cast for quality content and promotion.
- (28 days)