YuSchool: Be Bold. Be Confident. Be You.
A game-changing 6-week online course designed to give you confidence in who you are, clarity in what you want, and the courage to design your dream life.
About this Project
The regret of not following your dreams, and living life based on other people’s expectations, is the ultimate tragedy.
Too many people go through life with unique gifts and special talents that are utterly wasted, because they never build the courage to be exactly who they are.
We stay stuck in careers, relationships and living situations that don’t bring us the kind of fulfillment we’re desperately seeking, because we’re afraid to let our true selves shine through.
All too often, the world suffers because we dim our light.
There is no way to be fully connected and engaged with the world without first going within and deeply getting to know yourself.
Which is exactly why YUOLOGY was created.
The Study of You
YUOLOGY is a life design framework designed to take individuals from stuck and disconnected, to confident and crystal clear on who they are.
It’s literally the study of YOU, based on connecting to five elements:
We believe that connecting people to their authentic selves will help them find true success in their lives; creating more freedom, happiness and flow - and, a little bit of serendipity-fueled magic - in the world.
Taking Yu Online: Why We’re Doing a Kickstarter
Over the last five years, YUOLOGY has been offered through a series of evening workshops and intensive, in-person masterclasses.
We LOVE the one-on-one connection from face to face sessions -- but we couldn’t help feeling like we were missing out on hundreds - maybe even thousands - of people whose lives could be enriched by this material.
So we're creating YuSchool - a six week online course that can be taken anywhere in the world. It’s all of the empowering teachings of YUOLOGY, in a super polished and easy-to-follow online format.
- ✔️ 37 professionally produced videos
- ✔️ 100 page workbook
- ✔️ meditations, visualizations
- ✔️ a student community
- ✔️ weekly Q&A group calls with Tonia
Your backing will go towards finishing this epic project and distributing it to the masses.
What YuStudents Have to Say
Over 500 students have applied the YUOLOGY framework to their lives and the impact is wide.
"While taking YUOLOGY, I was inspired to write a business plan in 30 days for my now-thriving fashion retail business. I’m finally aligned with my passion, and I love what I do every day!" - Jigme, Co-Founder, Mine & Yours Luxury Resale
"My confidence has skyrocketed since taking YUOLOGY. I feel like a whole new woman has emerged out of me, and I can finally say that I’m proud of who I am." – Vanja, Credit Analyst at Herschel Supply Co
"Tonia is not only a beautiful person inside and out, she also possesses a positive, vibrant aura that’s contagious when you’re around her, and you can’t help but feel inspired." - Christina, Executive Assistant
Tonia Mattu, YUOLOGY’s founder
The entire YUOLOGY framework was created by Tonia Mattu, an NLP practitioner and life stylist from Vancouver, BC. After a gutsy move to New York City in 2007, Tonia eventually found herself with no job, running out of money, and totally lost:
With every roadblock I hit, I felt the light inside me dim. My confidence, which I’d considered unshakeable, took a massive hit. Until finally, one freezing winter day, I found myself in Central Park.
It felt like everyone had somewhere to be except me. I had no idea what I should do with my life. For the first time ever, I couldn't do anything but ask for help. I asked for a sign.
I pleaded for guidance, and when I opened my eyes and looked down - I kid you not - I saw my name, TONIA, engraved in the pavement at my feet.
It hit me: success had nothing to do with external factors, and everything to do with me.
In that moment, YUOLOGY was born.
For the next 10 years, Tonia explored personal development, devouring all the courses, literature and teachings she came across. She became a certified life coach and NLP practitioner, and built a coaching program in NYC working with media and banking professionals.
Over time, she realized that the cornerstone of success is being exactly who you are. This became the foundation of the elements that would become YUOLOGY.
Lisa Temes - Web Developer & Graphic Designer
Lisa is the interactive designer for YUOLOGY. She has a passion for simplicity, functionality and gorgeous typography. She loves strategic, user-oriented design, seamless user flows, and a secret surf spot in Baja California.
Stephanie Bowen - Content Strategist & Copywriter
A storyteller from an early age, Steph is passionate about helping entrepreneurs and small business tell their unique tales online. Her background as an ontologically-trained life coach makes YuSchool a project that’s close to her heart.
Diana Berdichevsky - Videographer
Diana has been in media for ten years. After directing for companies like Indigo Books, Money Mart, Manulife, Rochester General, the Cancer Society of Canada, she worked as a multimedia project coordinator at Humber College and won Creative Innovation of the Year Award for one of her projects there. After meeting Tonia, serendipitously in a coffee shop, she was hooked on YUOLOGY and committed to working on the project.
Reed Kierce - Assistant Videographer
Reed is a junior video editor from Vancouver, BC, who has worked on everything from commercials to feature length documentaries. To Reed, YUOLOGY represents what’s possible when you work together in order to create something larger than yourself.
Gabriele Gaurilcikaite - Graphic Designer
After finishing her studies in creative industries at Vilnius Gediminas Technical University in Lithuania, Gabriele came to Vancouver to study graphic design at LaSalle college and pursue her career as a graphic designer.
Connection and the Big Picture
By taking YuSchool online, we stand to make it accessible to thousands of people across the world.
With a little help on your end, and a lot of work on ours, we’ll help people gain confidence in who they are, clarity in what they want, and the courage to build the life of their dreams.
Can you imagine a world full of people who are connected to themselves and feeling fulfilled in that way?
We think it would be a little like heaven on earth.
Together we can help more people confidently step into who they are and break into the world as the person they were born to be.
Thank you for your support.
Tonia and YuTeam
Risks and challenges
YuSchool is on its way to completion, and with your support, we are confident that it'll be complete and ready for delivery to all students and backers by end of January, 2018.Learn about accountability on Kickstarter
- (21 days)