YAYTRAY - The World's First All-In-One Kids Eating Tray project video thumbnail
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$18,808
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All or nothing. This project will only be funded if it reaches its goal by .

By YURICA
$18,808
pledged of $18,497 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

 

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Once upon a time, in a faraway land named Singapore, 3 daring creators decided to come together to solve a BIG problem that has been troubling parents for a very long time.

They observed that eating out with young kids is always a huge challenge for parents (more on that below), and with their collective magic spells and many rounds of research and prototyping, the magical Yaytray was finally conceived!

The Yaytray is the world’s first all-in-one child feeding solution of its kind, specially designed to help prevent messiness when dining out with kids. 

Abracadabra! Say goodbye to huge mealtime messes caused by spilt foods and toppling bowls, as well as having to pack up your used bowls and utensils into plastic bags before bringing them home.

The Yaytray allows for clean, fuss-free eating, and packs up to go in a matter of seconds. It literally works like magic!

The Yaytray makes for a great gift too. No more worries about what to get for the next baby birthday party you attend!

Yaytray Opened
Yaytray Opened

 

Yaytray Closed
Yaytray Closed

 

Yaytray vs Current Feeding Apparatus
Yaytray vs Current Feeding Apparatus

 

 

Bulky & Disorganised Apparatus
Bulky & Disorganised Apparatus

 

Always Dealing With Mess!
Always Dealing With Mess!

 

Through countless hours of field-trip observations, the 3 daring creators observed that the current eating habits of children below the age of 3 years old can often be unexpected and rowdy. This often becomes a frightening and traumatic experience for first-time parents, especially when dining out.

The entire process starts with parents having to pack multiple packs or containers worth of feeding apparatus when they go out, which ends up being extremely bulky. Spoons, forks, bowls, and other utensils are all kept and packed separately, which makes the entire process very cluttered and disorganised.

The actual meal time is no less challenging. Food spills are common, which creates huge messes. This is due to the fact that some bowls have high centre of gravity and tend to topple very easily. Parents often have to watch out for toppling bowls when having their meals, which makes the entire meal time very stressful. 

Lastly, packing up to go after the meal is the final headache. All the various used utensils have to be cleaned or packed in multiple plastic bags, before they are all stuffed into an already bulky bag before they can go. 

The 3 creators soon realised that there had to be a better solution. There has to be a way to help parents eliminate the stress they feel when bringing their young kids out for meals. There has to be a better way to help children eat their meals in a much easier and more user-friendly manner.

So they thought: Why not create a product that relieves the burden every parent faces by simplifying the entire child-feeding process?

User Research & Testing
User Research & Testing

To get to the magical solution they were seeking, they conducted extensive research with various parents to deeply understand their concerns, and through a mix of hard work, sleepless nights and clever wizardry, and after going through countless rounds of prototypes and evaluations, they eventually arrived at the final Yaytray design.

The Yaytray perfectly encapsulates every child-feeding need into a neat and compact solution that leaves no compromises. Currently, most baby bags are packed to the brim with all manner of feeding apparatus, leaving no extra space in the bag whatsoever. The Yaytray solves this BIG problem.

 

The Yaytray helps bridge the transition between assisted-feeding for a child (the bowl and utensils are perfectly designed for parents to hold) and independent self-feeding (with its stable food tray and user-friendly resting surfaces for its utensils).

Self-Feeding with Yaytray
Self-Feeding with Yaytray

 

Assisted Feeding with Yaytray
Assisted Feeding with Yaytray

  

 

Endless Utensil Configurations!
Endless Utensil Configurations!

 

Mix & Match Utensils
Mix & Match Utensils

The 3 creators made sure to design the Yaytray such that its utensil inserts (or "heads") can be slot into the handles at two specific angles. This is so that with just one pair of handles, the parent or child can create boundless configurations of eating utensils, to cater to the child's specific needs.

Parents currently face limited choices when it comes to finding the right utensils for their kids. Sometimes the utensil handle is too wide or too thin. And at times the spoon or fork head isn't of the desired size, shape or colour.

If only there was a way to customise every part of the child's utensils so as to perfectly fit the child's needs and wants.

Abracadabra! Through countless interviews with parents, the 3 daring creators identified this need, and the Yaytray was created with the long-term vision of establishing an entire full library of utensil handles and utensil heads of various shapes and sizes, so that children everywhere can finally mix & match to their heart's content!

Now wouldn't that be the most magical concept ever?

 

Manual & Assisted Feeding
Manual & Assisted Feeding

Through extensive user study, the 3 creators saw the need to cater a 90-degree angle to simplify assisted-feeding in a more ergonomical functionally-pinching notion.

Adjustable Utensil Angles
Adjustable Utensil Angles

 

 

The Yaytray is Leak-Proof!
The Yaytray is Leak-Proof!

 

The Yaytray is leak-proof, stable and non-slip, which makes child-feeding outdoors so much easier and less daunting.

Leak-Proof Lid for Bowl
Leak-Proof Lid for Bowl

 

Stable & Compact
Stable & Compact

 

 

Hygienic Side Compartments
Hygienic Side Compartments

The Yaytray comes with customisable utensils which can be conveniently stored in its special side compartments, which are clean and hygienic. Thus, it eliminates the need for a thorough sanitary wipe-down before every meal.

Not to mention the fact that the Yaytray is also food-safe, BPA-free, and dishwasher-safe as well! No more worries when you know your little one is completely safe!

The Yaytray is also extremely easy to use, and can be packed to go in a matter of seconds. This allows parents to conveniently pack up their kids’ bowls and utensils after eating without having to wash them on the spot or seal them in plastic bags.

Pack Up In Seconds!
Pack Up In Seconds!

  

 

 

 

 

Through countless brainstorming sessions and lots of (friendly) wizardry debates, the 3 daring creators finally agreed on the first two colours that the Yaytray will be created in - Clean Tangerine and Lime Time

 

 

Yaytray Tier Rewards
Yaytray Tier Rewards

 

 

 

The process to bring a product from its idea conception to its final finished state is never easy. To achieve that, we at YURICA created numerous prototypes that were put to the test by our target users. 

Through the comments garnered from all the various prior prototypes, we are proud to present our precious creations to all of you.

The Yaytray - the World First All-In-One Kids Feeding Tray.

Design Sketches
Design Sketches

 

Design Prototypes
Design Prototypes

 

 

 

YURICA Team - Creators of the Yaytray
YURICA Team - Creators of the Yaytray

Formed by a team of three passionate creators who love creating original new things to make other people's lives that much better, YURICA aspires to create joy and magic through the discovery of clever solutions to life's little problems. 

We believe that true discovery comes through wonder, and just as importantly, passion. 

YURICA aims to create the world's finest products through endless curiosity, innovative ideas and relentless dedication.

Let's wonder together.

-

Jeremy Yew - CEO (jeremy@yurica.co)

Eason Chow - Chief Creative & Product Design (eason@yurica.co)

Hazel Hor - Business Development & Media Relations (hazel@yurica.co)

We believe in the importance of delivering a product at its highest quality, in a prompt manner into our backers' hands. Thus we have made contact with a trusted product manufacturer to ensure that the Yaytray will be wonderfully created.

We have also begun discussions to optimise the Yaytray's design with some relevant manufacturing experts to perfect the Yaytray for all our beloved backers.

Risks and challenges

We at YURICA are fully committed to creating products of the highest quality and providing complete customer satisfaction in everything we do.

Thus, we are immensely grateful to every single one of you backers of our Yaytray campaign, and our team's goal is to fulfill all of your orders on time while achieving the highest possible quality standards.

Over the past year, we have meticulously worked our way through many rounds of prototyping to determine the best possible design for the Yaytray, and we have also been in talks with multiple potential manufacturers and finally found a manufacturing partner whom we feel is able to work with us to give us the best possible quality Yaytrays in a reasonable time frame.

Our goal is to ship out our very first batch of Yaytrays starting April 2018, and the funds that we raise from this campaign will go towards paying for the manufacturing tooling process to commence.

As we have already forecasted demand and established both our manufacturing and logistics partners for this venture, we believe that once we are able to raise the necessary funds, we should be able to deliver all your rewards on a timely basis.

But of course, especially when it comes to manufacturing, unforeseen circumstances may occur and we wish to assure you that we will be providing constant updates of the Yaytray's journey throughout the entire process.

We are also always open to be contacted at the following channels should you wish to seek any further clarification from us, or simply drop us a note to tell us how excited you are about the Yaytray!

Website: www.yurica.co
Facebook: www.facebook.com/yuricalabs
Instagram: www.instagram.com/yuricalabs

Thank you once again for your kind support!

Love,
The YURICA Team

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    Pledge S$ 10 or more About $7

    Thank you, kind one!

    An enormous virtual "THANK YOU" for enchanting us with your magic fairy dust! In return, we will send you a special virtual note of gratitude, and also mention you in name on our social media platforms at the end of the campaign.

    You will also receive timely updates on the magical journey of the YAYTRAY.

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    1 x Big Virtual Note of "Thank You!"

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    Pledge S$ 25 or more About $19

    A "pad" on the back, kind one!

    On top of a special virtual note of gratitude and being mentioned in name on our social media platforms at the end of the campaign, we will also grant you an enchanted CUSTOMISED NOTEPAD with your name & message on it.

    You will also receive timely updates on the magical journey of the YAYTRAY.

    Includes:

    1 x Customised Notepad With Backer's Name & Message

    *At the end of the campaign, you will be asked for your desired name & customised message to be printed on the notepad.

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    Pledge S$ 50 or more About $37

    1 x YAYTRAY (Early Bird Special!)

    In reward for your enthusiastic charms, you will be amongst the first in the world to receive the YAYTRAY at more than 33% off retail price!

    Includes:

    1 x YAYTRAY (choice of Lime Time or Clean Tangerine colour)

    *You will be asked to select your desired colour at the end of the campaign.

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    Pledge S$ 60 or more About $45

    1 x YAYTRAY (Kickstarter Exclusive)

    Never fear, young ones. The YAYTRAY can still be yours at almost 20% off retail price!

    Includes:

    1 x YAYTRAY (choice of Lime Time or Clean Tangerine colour)

    *You will be asked to select your desired colour at the end of the campaign.

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    Pledge S$ 90 or more About $67

    TWIN BUNDLE (Early Bird Special!)

    Kudos young ones, for your valour & bravery. Be amongst the first in the world to receive the YAYTRAY in BOTH colours, at a whopping 40% off retail price!

    Includes:

    2 x YAYTRAY (one in Lime Time colour and one in Clean Tangerine colour)

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    Pledge S$ 110 or more About $82

    TWIN BUNDLE (Kickstarter Exclusive)

    Acquire the magical YAYTRAY in BOTH colours at a special Kickstarter exclusive price which is more than 26% off retail price!

    Includes:

    2 x YAYTRAY (one in Lime Time colour and one in Clean Tangerine colour)

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    Pledge S$ 420 or more About $312

    10 PIECE BUNDLE!

    What's better than a twin bundle of YAYTRAYS? Why it's a bundle of 10 awesome YAYTRAYS of course! Get this incredible brew of 10 sets of YAYTRAYS at almost 44% off retail price!

    Includes:

    10 x YAYTRAY (any choice of colours between Lime Time or Clean Tangerine)

    *You will be asked to select your desired colours at the end of the campaign.

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    Pledge S$ 800 or more About $594

    MEGA DISTRIBUTOR BUNDLE!

    Hocus pocus! Abracadabra! Here's the most incredible concoction of 20 sets of YAYTRAYS at more than 46% off retail price! Ideal for aspiring distributors of the Yaytray. It doesn't get more magical than this, young ones!

    Includes:

    20 x YAYTRAY (any choice of colours between Lime Time or Clean Tangerine)

    *You will be asked to select your desired colours at the end of the campaign.

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