Loup at NY Fashion Week!
Who says that New York Fashion Week is just for adults. I dropped by Lincoln Center and interviewed kids about their favorite fashion. It was a blast!
A few years ago, I started Loup Kids - a kid's t-shirt company based out of Brooklyn. The word quickly spread about my designs. It was soon time to expand into a small clothing line for kids ages 3mo-6yr. I will continue making the t-shirts as well.
My motto for Loup is "Big style for little people". I create comfortable kid clothes that reflects the tastes of modern parents. I am focused on creating a sustainable US business that invests in our kids, education, and our economy. Here are a few designs below:
Made in the US! Yay!
With so many big manufacturers choosing to go overseas, I have seen the NY Fashion District shrink over the last 10 years. In true Brooklyn DIY spirit, I was inspired to manufacture Loup Kids in the US, right here in NY. Sometimes the little guy (or girl in this case) needs to set an example for the big guys.
I spent the past few years researching the kid fashion market, developing ideas, putting together a business plan, and visiting different garment producers in the Fashion District.
Goal: Debut at ENK Show
I am debuting my Fall Winter '14 (FW14) line at the "ENK" Trade Show this coming spring. The showcase attracts store buyers looking to carry the latest designs in children's wear. I am raising funds to source fabric, pay my pattern makers, cutters, and seamstresses. I will use the money to create samples to exhibit at the show + produce actual pieces.
A portion of the fees will also cover expenses for my consultants that have extensive experience launching children's clothing line. I have creative control over the brand, but need the help of consultants for pattern making, sourcing, production & distribution. Some of the money will also go towards PR to drive sales.
Last but not least, I will use some of the money to create pieces to distribute to my amazingly amazing Kickstarter supporters!
I have a ton of ideas on how to make Loup Kids amazing. Everything from 1 minute movies, to ipad/mobile apps, school arts funding, to a traveling fashion truck! But, none of this can happen without your help.
I am really excited to debut my collection and I need your help to get my line created :)
The Loup kids line is designed for ages 3m to 6 yrs of age.
Check out this awesome 23 pg coloring book I drew! Download and print it over and over again for rainy day fun! Can you spot the reference to a "Prince" song?
The silk screened tees you see below in the rewards are made out of organic cotton (from alternative apparel). They come in sizes 3m, 6m, 12m, 2T, 3T & 4T. The boys sizes fit true. The girl sizes run about two sizes larger. If you would like a size that is not included above we can do that too. Just email us.
The adult rewards tees are also alternative apparel and run true to the sizes. Men: XS, S, M, L, XL, 2XL, 3XL. Women: XXS, XS, S, M, L, XL, 2XL, 3XL.
Risks and challenges
Every project comes with challenges. Having spent 10 years in NY working as an Art Director in Advertising has made me a seasoned problem solver. My ability to ask for help of those that know more than I do is crucial to the success of my business. I know that I cannot predict every challenge or risk, but I can do my best to respond swiftly and wisely to solve problems as they arise.
My first concern was vendors running out of fabrics that I required. I made sure to choose vendors that could guarantee a consistent and large supply. As a backup, I have also chosen a vendor who can print any pattern I desire on any fabric. This way, I could guarantee a quick turn around on an endless supply. The vendor is also sustainable since they print using a waterless process.
Then there are production delays. Pattern makers and seamstresses are booked up with another job at times. I have created a back up plan by sourcing at least three of each just in case I run into any production delays. If one is busy I have another reputable NY shops that can help me get my garments made. Another challenge (one which any business would love to have) is having too many orders to fill. This is where the multiple producers come in again. If the orders are too much for one shop I enlist the help of a few more to get the job done well and on time.
I am devoted to creating a lasting relationship between me and my customers. I am no stranger to start-ups. I have always been an entrepreneur. I started my first T-shirt business at the age of 15 while in high school. It got to be too big and got in the way of homework... and per Mom's orders I had to stop production. In college, my friend and I started an online art magazine (http://www.artsymag.com). It was 1999 and we had 60,000 individual hits per month. That was 60k hits before social media existed. From 2004-2009 I ran my own small business http://www.loupscarves.com (link is non active but images are google-able) on top of my normal day job. I am now ready to bring my Loup Kids Tees to the next level by expanding into a small clothing line. I love working in advertising but want to be able to concentrate full-time on Loup Kids.
The biggest risk is that I don't try to expand my kids line. I know it sounds cliché, but sitting on the couch and watching movies is easier than creating a start up. Luckily I'm a workaholic and love challenges more than I love my couch. I am interested in helping parents dress their children in unique outfits that are Made-in-the-USA that won't be out of their budget. Lets make it happen together.
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