Team Yoza is finally ready to let it all hang out... and leave it up to the amazing support of friends, family, and the amazing fans (family) to help complete this surreal experience and get this new music out to the world!
WAIT... COMPLETE this experience? Is it happening?
YES! Yoza had the amazing chance to fly up in April to New York to record some of the most intimate work she's ever recorded. This is REAL! But... it doesn't cost a couple bucks to work with the best. So... the project sits incomplete and waiting you precious gems to help it get off the ground!
If this part doesn't matter, and you just want to pledge now.. Check out the REWARDS list... select the one that catches your eye!
Rewards include: An intimate live music performance from Yoza, a handmade koa KoAloha ukulele (Yoza's official ukulele sponsor!) played and signed by Yoza, A guitar lesson via Skype with Hanan Rubinstein (Yoza's project producer/engineer and Alicia Key's current touring guitarist), A private dance lesson from Yoza (she's a certified dance instructor!) a digital download of the new project, and MANY MORE!
*Your pledge will not be charged to your credit card until the end date of this Kickstarter Campaign, and ONLY if we reach our goal. PLEASE SUPPORT AND SHARE!
INTERNATIONAL FANS: We ship prizes anywhere~ shipping cost will vary based on where you are in the world.
How much does it take to finish a project like this?
If you want to work with people that have recorded with the greats and know what they're doing? You need to pay for the value of their experiences... It's logical.
You need to pay for the use of great equipment... because, yes, your voice on a certain kind of microphone... the sound of any instrument in a balanced room... the person mixing the sound, the person helping the artist find their sound and their voice can make all the difference in the world...
When Yoza talked about another project, the legendary, Uncle Willie K, didn't hesitate. He knew just the guy for the task... He made a call, and this local girl is getting hooked up! Mahalo Hanan Rubinstein for being the superman on this project, being up for the challenge, believing in Yoza and
her music and shifting things around to make this project successful!
THE STUDIO: CARRIAGE HOUSE (www.carriagehousemusic.com)
Their Main Studio sits in an early 1900s carriage house, serving as a perfect home for their obsession with classic recording (35 years in business, over 1000 artists have recorded there -- from Paul Simon to Beyonce, Diana Ross to the Pixies, The Carriage House has played host to the biggest names in music).
Another cool thing about recording at Carriage House? It has live in quarters! So when someone got tired, they soundly slept in one of the gorgeous rooms there.
THOSE SOULFUL MUSICIANS!
The kickstarter video doesn't even skim through the artists these cats have worked with! Hanan called in some huge favors to get these guys to throw down some ridiculous tracks. Thanks for believing in this project guys!
RECORDING PRODUCTION / ENGINEERING:
Hanan Rubinstein is Alicia Key's current touring guitarist. Amongst shredding his guitar on the stage, he travels in between to record some great projects. And he also cut us a big deal. :)
The first two days were spent getting the bare bones recorded and to figure out what the songs would sound like. This was done at Hanan's home studio.
Then of course, the magic at The Carriage House for 8 days. Did you see the size of that mixer? How does anyone know what to do with all those knobs and buttons? Oh yeah, Hanan does!
Along with that, Yoza had to give Hanan an idea of what she wanted for the song, and Hanan had to translate that into the music... letting the musicians know what the vibe would be like... and sew everything together! It's much harder than we've made it out to be... The creation of a single song -- from lyrics, to melody, to music, to a FEELING, to making it cohesive to an artist's sound and an artist's project? Trust us. Not everyone has got that talent.
MIXING AND MASTERING
So once those parts are all recorded and everyone has gone home... someone's got to get everything put in the right place so it all makes sense... That's one of the hardest parts of the project... Can you imagine a song with way too much cowbell the whole way through?
After Hanan mixes all the tracks... he sends the tracks out for the final step of getting a project complete.... MASTERING. In order to make the songs sound like they belong on the same album, someone has the brutal task of sewing them all together... balance volume, bass, treble... sometimes, it isn't all about that bass..
To actually fly Yoza out to New York, we had to book flights.... hotel for a couple nights before the carriage house... and factor in costs for food, taxi, baggage expenses for the flights... and we brought help! Izik (www.izikmuzik.com) came along on the trip to help give Yoza those good vibes, take photos and videos of the process, contribute those lush vocals to the project, and keep her focused ... it's necessary.
Just to fly Yoza and Izik up to New York costed us almost $4000... not included any of the fees for the services listed above
WHAT IS THE GOAL?
Our Kickstarter goal of $25,000 covers only a portion of the services needed to create this project... but we can complete the work we've done. We can finish mixing tracks, we can get it mastered, and we can release digital copies with a digital booklet of lyrics and credits.
If we exceed our kickstarter goal, we will add stretch goals... so we can afford PHYSICAL COPIES of the album... and other goodies we have in mind...
Please support this project, share it on your social media... Thank you for your continued support!
Risks and challenges
The good news is we can taste the completion of the project! Delays may arise that are out of our control, but without sacrificing quality, we're getting this project DONE once we hit that goal and kickstarter completes. Here's some things that been known to happen on recording projects... We'll do our best to keep things flowing...
Schedules... Yoza took the opportunity to fly to New York because there was a small window of time available for Hanan Rubinstein to record her. Because he's a busy man and is constantly traveling the world to share his gift, he might be called to leave and be gone a extended period of time. The great thing is Hanan is just as invested in the project as we are, so he'll keep us updated, and Yoza will send you an update!
Mastering takes place after the mixing... so if things go as planned, we can get the project straight into the mastering process...
After the project is done, Hanan will send the completed tracks over for a final approval from Yoza.. and then it's off to process for digital downloading -- iTunes, amazon, etc... EXCIIIIIIITING!!!
The initial challenge of printing physical copies was compensated by the opportunity to make them if we exceed our goal -- creating stretch goals...
We hope supporters of Yoza will have fun picking rewards and watching us get to that goal ... and we'd be most excited to hear feedback from you all in other fun things you'd like available for rewards!Learn about accountability on Kickstarter
- (60 days)