**** EVERY Y.O.U REWARD IS AVAILABLE AS A GIFT CARD WHICH WE WILL GET TO YOU IN TIME FOR CHRISTMAS. ****
**** Size and style requirements will be collected upon successful completion of the campaign. ****
Y.O.U is Your Own Underwear. Our mission is to be the world's leading ethical underwear and lifestyle brand that empowers you to look good, feel good and do good. And we need you to help us achieve this.
Help us -> Give underwear -> Get underwear.
Y.O.U underwear makes stylish, ethically manufactured, super soft 100% organic cotton underwear for men and women. We have a buy one give one model, so every pair you buy for yourself will help provide underwear to people in need.
Being ethical doesn’t mean compromising on quality or style.
Y.O.U has a range of simple, stylish underwear for men and women. Our first range includes classic colour trunks for men, and bikini briefs, thongs and boy shorts for women, as well as a soft, comfortable bralette.
Not only that though, our underwear is empowering too. Each pair comes with it's own inspiring message to you, the wearer. The first thing you put on in the morning, powering you through your day.
With Y.O.U, you can look good, feel good and do good.
Don't just take our word for it though:
"So, so soft". Oliver, London.
"Soft, stretchy and supportive. Everything I look for in a boxer. My underwear drawer is about to get a full refresh!". Joe, London
"The fabric is super soft and they are really comfortable. Much more comfortable than the thong I was wearing earlier!" Julia, London.
“Nice, really soft and very light weight. I normally wear a baggier style, but these are really comfortable and fit really well. All day comfort and breathable.” Ben, Oxford.
Other people are talking about us too:
Our ethical underwear is affordable, allows for choice and greater impact. For every product purchased, you will be providing underwear to people who need it most.
Back our campaign and buy your pair of Y.O.U trunks, bikini, thong or boy shorts ….
Buy a bralette, make a set, get a his and hers pair, and for a limited time only you can get one of our exclusive rewards .
Why we are doing this
Underwear is the first thing you put on in the morning, a basic necessity, and something that most of us take for granted every day..... but there are millions of people around the world who don’t have access to underwear.
We saw this when we were volunteering in the local communities as part of the Uganda Marathon in 2016. Seeing women and children who didn't have access to underwear and were therefore excluded from their school or communities, especially during their periods. We never imagined that it would be such a problem...
Stop for one second and imagine:
imagine if you can't maintain your health and hygiene
imagine if you're not safe as a result, imagine if you can't go to school
imagine if you therefore miss months of education each year
imagine how exposed you'd feel…..
What we are doing about it
We're starting by making 100% organic cotton underwear - this means it is sustainably sourced, ethically manufactured, no sweatshops, all Fairtrade and certified organic cotton. Something we want to ensure applies throughout our supply chain.
We are working with the number one ethical, sustainable manufacturer in India, the source of most of the world's organic cotton.
Why organic cotton?
Conventional cotton is the world's most polluting crop. In contrast, organic cotton is both good for you, and good for the planet.
Conscientious consumerism is a growing global movement.
Y.O.U is part of a growing movement. You too can be part of something bigger.
We are part of the growing movement of organic makers, operating in a booming market growing at 16% a year, twice the rate of mainstream fashion. This growth is being accelerated as consumers such as yourselves become much more aware of the benefits of buying organic cotton - it's incredibly soft for one, but also ethical. It's good for you and good for the planet.
How we give
Y.O.U works with charity partners to help fulfil our promise where every purchase you make goes towards helping people in need.
Our first partner is Smalls for All, a Scottish charity which collects and distributes underwear to help women and children in Africa. (Registered Charity No SC041689).
We give a proportion of our proceeds to Smalls for All to specifically meet the needs of people who don't have the luxury of clean underwear every day.
We donate in a way that helps instead of hurts, that empowers the local community and creates long-term change.
We are Sarah and Lily, the Founders of Y.O.U underwear. We believe business should have a purpose beyond profit by providing a social impact.
Inspired by a trip to Uganda in 2016, we wanted to help tackle the problem of women and children not having access to the basic necessities of underwear and therefore being excluded from their school or community, particularly during their period.
Beginning with our 2017 range, we want to change the world one pair of underwear at a time!
How will your money help?
Please support us and help change the world with Your Own Underwear.
Sarah and Lily.
Risks and challenges
Ethical Supply Chain
We've spent a long time researching our supply chain and to be the world's most ethical brand we've had to ensure that at every stage, we lead ethically.
That's why we are heading out to our Indian supplier - one of the most ethical in the world - this December to make sure all our products and processes fit with how we want to work around the world.
That is also when we will be collecting our first range of products, with some items arriving in December and the remainder in early January. We aren't anticipating any delays, but that's why we only have a limited set of underwear available before Christmas, just to be on the safe side. What that does mean though is that you will have to get in quickly!
Update - we are now offering every reward in the form of a special voucher, which we will get to you before Christmas ready for you to wrap and give it to your loved one on the big day. The items themselves will then be shipped early in 2018.
Thanks again for supporting us. We really hope we can meet, and even exceed, our target so that we can start to provide underwear to people around the world who don't have access to it. Help us, and help us change the world one pair of underwear at a time.
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