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With every product you purchase, Y.O.U helps a person in need of clean underwear. 100% organic cotton underwear - look good & do good.
With every product you purchase, Y.O.U helps a person in need of clean underwear. 100% organic cotton underwear - look good & do good.
213 backers pledged £20,339 to help bring this project to life.

About

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£20,339

213

**** EVERY Y.O.U REWARD IS AVAILABLE AS A GIFT CARD WHICH WE WILL GET TO YOU IN TIME FOR CHRISTMAS.  ****

**** Size and style requirements will be collected upon successful completion of the campaign. ****

 Y.O.U is Your Own Underwear. Our mission is to be the world's leading ethical underwear and lifestyle brand that empowers you to look good, feel good and do good. And we need you to help us achieve this.

Help us -> Give underwear -> Get underwear. 

Y.O.U underwear makes stylish, ethically manufactured, super soft 100% organic cotton underwear for men and women. We have a buy one give one model, so every pair you buy for yourself will help provide underwear to people in need.

Being ethical doesn’t mean compromising on quality or style.

 

Our products

Y.O.U has a range of simple, stylish underwear for men and women. Our first range includes classic colour trunks for men, and bikini briefs, thongs and boy shorts for women, as well as a soft, comfortable bralette.    

Not only that though, our underwear is empowering too. Each pair comes with it's own inspiring message to you, the wearer. The first thing you put on in the morning, powering you through your day.  

With Y.O.U, you can look good, feel good and do good.


Don't just take our word for it though: 

"So, so soft". Oliver, London. 

"Soft, stretchy and supportive. Everything I look for in a boxer. My underwear drawer is about to get a full refresh!". Joe, London

"The fabric is super soft and they are really comfortable. Much more comfortable than the thong I was wearing earlier!" Julia, London. 

“Nice, really soft and very light weight. I normally wear a baggier style, but these are really comfortable and fit really well. All day comfort and breathable.” Ben, Oxford.

Other people are talking about us too: 

 

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Our ethical underwear is affordable, allows for choice and greater impact. For every product purchased, you will be providing underwear to people who need it most.

Back our campaign and buy your pair of Y.O.U trunks, bikini, thong or boy shorts ….

Buy a bralette, make a set, get a his and hers pair, and for a limited time only you can get one of our exclusive rewards .

 

 

 

 

 


Why we are doing this

Underwear is the first thing you put on in the morning, a basic necessity, and something that most of us take for granted every day..... but there are millions of people around the world who don’t have access to underwear.

We saw this when we were volunteering in the local communities as part of the Uganda Marathon in 2016. Seeing women and children who didn't have access to underwear and were therefore excluded from their school or communities, especially during their periods. We never imagined that it would be such a problem...  

Stop for one second and imagine:

imagine if you can't maintain your health and hygiene

imagine if you're not safe as a result, imagine if you can't go to school

imagine if you therefore miss months of education each year

imagine how exposed you'd feel…..


What we are doing about it

We're starting by making 100% organic cotton underwear - this means it is sustainably sourced, ethically manufactured, no sweatshops, all Fairtrade and certified organic cotton. Something we want to ensure applies throughout our supply chain. 

We are working with the number one ethical, sustainable manufacturer in India, the source of most of the world's organic cotton. 

Why organic cotton?

Conventional cotton is the world's most polluting crop. In contrast, organic cotton is both good for you, and good for the planet. 

Conscientious consumerism is a growing global movement.

Y.O.U is part of a growing movement. You too can be part of something bigger.     

We are part of the growing movement of organic makers, operating in a booming market growing at 16% a year, twice the rate of mainstream fashion. This growth is being accelerated as consumers such as yourselves become much more aware of the benefits of buying organic cotton - it's incredibly soft for one, but also ethical. It's good for you and good for the planet.

How we give

Y.O.U works with charity partners to help fulfil our promise where every purchase you make goes towards helping people in need. 

Our first partner is Smalls for All, a Scottish charity which collects and distributes underwear to help women and children in Africa. (Registered Charity No SC041689).  

We give a proportion of our proceeds to Smalls for All to specifically meet the needs of people who don't have the luxury of clean underwear every day.  

We donate in a way that helps instead of hurts, that empowers the local community and creates long-term change.

Our story

We are Sarah and Lily, the Founders of Y.O.U underwear. We believe business should have a purpose beyond profit by providing a social impact.  

Inspired by a trip to Uganda in 2016, we wanted to help tackle the problem of women and children not having access to the basic necessities of underwear and therefore being excluded from their school or community, particularly during their period. 

Beginning with our 2017 range, we want to change the world one pair of underwear at a time!

Sarah and Lily
Sarah and Lily

 

 

Sizing

 

How will your money help?

 

 

 

Please support us and help change the world with Your Own Underwear.   

Thank you.
Sarah and Lily.

 

 

 

 

Risks and challenges

Ethical Supply Chain

We've spent a long time researching our supply chain and to be the world's most ethical brand we've had to ensure that at every stage, we lead ethically.

That's why we are heading out to our Indian supplier - one of the most ethical in the world - this December to make sure all our products and processes fit with how we want to work around the world.

That is also when we will be collecting our first range of products, with some items arriving in December and the remainder in early January. We aren't anticipating any delays, but that's why we only have a limited set of underwear available before Christmas, just to be on the safe side. What that does mean though is that you will have to get in quickly!

Update - we are now offering every reward in the form of a special voucher, which we will get to you before Christmas ready for you to wrap and give it to your loved one on the big day. The items themselves will then be shipped early in 2018.

Thanks again for supporting us. We really hope we can meet, and even exceed, our target so that we can start to provide underwear to people around the world who don't have access to it. Help us, and help us change the world one pair of underwear at a time.

Thank you.

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Support

  1. Reward no longer available

    Pledge £3 or more About $4

    Thank Y.O.U

    We're on a mission to change the world, so every contribution helps. For your kind donation, we will send you a personalised digital thank you.

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    Reward no longer available 4 backers
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    Pledge £10 or more About $13

    Y.O.U are inspiring

    A pack of 10 inspirational postcards with space for a personal message. Send one to yourself ... or tell someone else how amazing they are.

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    Pledge £15 or more About $20

    Be Y.O.U at Christmas

    Everyone loves underwear for Christmas, so here is a special pair of Y.O.U pants for men or women all wrapped up in our exclusive pouch and delivered in time for the festivities. Save them for yourself or give them as a gift - it's up to you.

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    Pledge £15 or more About $20

    Be YOUrself

    Everyone loves stylish underwear, so here is a special pair of Y.O.U pants for men or women all wrapped up in our exclusive pouch. Save them for yourself or give them to a friend - it's up to you.

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    Pledge £23 or more About $30

    Y.O.U are noteworthy

    A beautiful pair of Y.O.U pants and an environmentally friendly notebook to capture all those underwear-inspired moments.

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  6. Select this reward

    Pledge £25 or more About $33

    Just for Y.O.U

    A special Y.O.U underwear voucher. Treat your special someone and let them choose their own underwear to the value of £25, redeemable through the Y.O.U website.

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    Limited 9 backers
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    Pledge £35 or more About $46

    Y.O.U are beautiful

    Get two pairs of Y.O.U undies or a set of his & her pants, along with a Y.O.U make a difference wash bag for a fun weekend away.

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    Reward no longer available 28 backers
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  8. Select this reward

    Pledge £38 or more About $50

    Y.O.U are a perfect match

    Our must-have comfortable bralette, with flexible straight/crossed straps, along with a matching pair of super-soft Y.O.U undies. A match made in heaven!

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    Pledge £40 or more About $53

    Y.O.U sparkle at Christmas

    Christmas is a busy time - parties, family, life - but you want to look your best. So why not bring a bit of sparkle and get a special pack of three Y.O.U undies delivered in time for Christmas.

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  10. Select this reward

    Pledge £40 or more About $53

    YOU sparkle

    Bring a bit of sparkle into your life and get a special pack of three Y.O.U undies - your choice of style - delivered in a special reusable bag.

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  11. Select this reward

    Pledge £55 or more About $72

    Y.O.U are gorgeous

    Look gorgeous, feel gorgeous. This reward includes two pairs of Y.O.U pants & a t-shirt (women's/men's styles) to let people know just how great you are.

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  12. Select this reward

    Pledge £65 or more About $85

    Y.O.U are the man!

    Be the man, take charge of your underwear drawer and get yourself some stylish new pants in time for Christmas. This special 5 pack of trunks will last you way beyond the festive season too - you will be the boss well into 2018!

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  13. Select this reward

    Pledge £70 or more About $92

    Y.O.U absorb me

    People say your personality is absorbing. Choose this reward for 3 pairs of pants & a large towel (for the gym, for the beach, for just owning it!)

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  14. Select this reward

    Pledge £85 or more About $112

    Y.O.U sweep me away

    3 pairs of pants & weekend bag, perfect for that long weekend away. Buy these and book a trip to Paris, London, Milan or New York...

    Delivered in time for Valentine's Day

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  15. Select this reward

    Pledge £100 or more About $131

    Y.O.U complete me

    We can't do this without you. So why don't you buy 3 pairs of Y.O.U pants & get a special launch party invite to join us next year in London, and be one of only 50 to do so.

    *you need to cover your expenses.

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  16. Select this reward

    Pledge £150 or more About $197

    Y.O.U are unique

    #amazing. Yes you are. And we want to celebrate that with a special pack of Y.O.U pants with your own personalised message inside them. All ready to wear so you can join us in style at our launch party!

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  17. Select this reward

    Pledge £150 or more About $197

    Y.O.U keep me going

    Refresh your underwear drawer twice a year with a special Y.O.U subscription. 5 pairs of pants delivered to you twice a year - along with an invite to our launch party to show off your new items :)

    *shipping covers two shipments of pants in 2018.

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  18. Select this reward

    Pledge £250 or more About $328

    Y.O.U fill me up

    Join us at our exclusive Founder & Backers Dinner. As you fill us up emotionally, we'll fill you up physically with a wonderful dinner and evening in fine company. We'll even treat you to 3 pairs of Y.O.U pants to wear on the night too!

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    Pledge £500 or more About $656

    Y.O.U make me

    A collection named after YOU or by you. It's up to YOU. But it doesn't get much more special than that!

    This reward includes the opportunity to name our next Y.O.U collection, get a year's subscription (5 pairs of pants, twice a year), as well as an invite to the exclusive launch party. Amazing!

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  20. Select this reward

    Pledge £500 or more About $656

    Y.O.U choose

    Are you keen to show off your colourful side?
    Express yourself with your underwear? This reward gives you the chance to work with our design team to select our next fabric colour*. So if you love baby blue or have always wanted some pink pants, now is your chance!

    This reward also includes a year's subscription (5 pairs of pants, twice a year), as well as an invite to the exclusive launch party. Priceless!

    * Colour selected from a shortlist of organic fabric available from our supplier.

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  21. Select this reward

    Pledge £1,000 or more About $1,313

    Y.O.U excite me

    A bespoke Y.O.U experience of a weekend in Edinburgh and optional visit to our charity partner. Only available for three fantastic backers, so make sure you are one of them!

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  22. Select this reward

    Pledge £3,000 or more About $3,938

    Y.O.U are good company

    A team does well when they look good, feel good and do good. £40 reward gift cards for a team of 30, plus invites to our London launch party.

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  23. Select this reward

    Pledge £6,000 or more About $7,875

    Y.O.U are simply the best

    Be part of the team as we go on a trip to Africa to see the good work that Y.O.U and our partners are doing. Includes an optional visit to a local charity programme.

    An experience you will never forget.

    Also includes a year's subscription to Y.O.U, delivering 5 pairs of underwear direct to your door twice a year, as well as an invite to our exclusive launch party.

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Funding period

- (31 days)