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Yoee Baby is a developmental toy that takes its cues from science and helps parents play, connect and bond with their babies.
Yoee Baby is a developmental toy that takes its cues from science and helps parents play, connect and bond with their babies.
Yoee Baby is a developmental toy that takes its cues from science and helps parents play, connect and bond with their babies.
650 backers pledged $35,663 to help bring this project to life.

About this project

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Baby's First Toy by Yoee Baby

$35,663

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Yoee® Baby is a fun, developmental toy for infants that encourages playful connections and bonding on day one. 

It’s Multiple Toys in One. Yoee Baby is a plush, a rattle, a developmental toy and a teether all in one. It’s everything you need for playtime with baby in one convenient toy. It’s great for at-home-play or on-the-go.

 

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Yoee makes playtime easy and fun for moms, dads, caregivers and even little siblings. 

Yoee Baby takes its cues from the most recent science on the developing brain and engages babies in the types of playful interactions that research tells us they need to thrive from day one. It helps promote, body awareness, sensory development, interaction and bonding, language development, gross and fine motor skills.

Over the last year, we've seen incredible momentum with Yoee Baby including:

  • Interest from the early childhood development community
  • Talks with major baby products retailers and over 60 specialty toy retailers
  • Excitement from moms, dads and caregivers 

What is Body Awareness? How does Yoee help promote that?

Everyday tactile experiences help babies orient themselves in relation to the world around them. Caressing baby with a Yoee is a fun and practical way to help babies connect with their bodies, with the caregiver, and with their surroundings in a calm and soothing way.

What is Sensory Development? How does Yoee help?

With its fun sounds, soft teether and easy-to-grasp tail, Yoee Baby encourages the kind of exploratory, interactive play that can foster babies’ senses.

How about Interaction and Bonding?

Bonding is the strong attachment that develops between parents and their baby when he or she is given their undivided attention, comfort and love. Yoee Baby is a fun tool for just that. It helps moms, dads, siblings and caregivers connect through gentle caresses, playful interactions and giggles, smiles and coos.

How about Language Development?

You can help your baby’s language development by simply narrating what you are doing when you are playing with a Yoee. By telling a fanciful story, singing a song, or talking about your favorite Yoee character, you are building up their vocabulary, their understanding of words, and their ability to communicate.

How does Yoee Baby help promote Gross Motor Skills and Fine Motor Skills? 

Gross motor skills include things like crawling, sitting and rolling over. Fine motor motor skills include things like grasping, grabbing and pinching. From grasping the soft fabric tail as it tickles their body, to strengthening their head, neck and torso during tummy time while baby reaches for Yoee on the rug, Yoee is perfect for activities that help babies learn to make big moves and small.

 Yoee Baby Specs

  • Weight (approx): 2.5 ounces 
  • Size: 11.5 inches (29.2 cm)
  • Materials: Soft plush fabric, food-grade silicone teether
  • Washable, Non-Toxic
  • Age: 0 - 18 months

 

 

Shipping: Yoee Babies currently ship to the US, Canada, United Kingdom, the EU and Australia by United Stats Postal Service (USPS) Priority Mail. To ship one Yoee Baby to a US domestic location, the cost is $8. To ship one Yoee Baby to an international location, the cost is $34 to Canada, $49 to Australia, $51 to the United Kingdom, and $48 to the European Union. 

We sought out the most cost effective way to ship our product overseas and the United States Post Office (USPS) offered the lowest rates. We understand these rates may still be cost prohibitive so feel free to contact us and we would be happy to let you know if/when we have a local distributor in your area.

For international shipping, please note that you may be responsible for duties, fees and taxes applicable to your region. So we would recommend checking with your customs office before you become a backer. The full amount of your pledge will be reflected on the invoice in your package when it ships. We won’t be able to provide a refund if you reject the shipment due to customs fees.

We will work very closely with our shippers to ensure minimal fees.

Gift Wrapping: If you would like your Yoee Baby reward gift wrapped, select the reward you want and then add $2 to your pledge for each Yoee Baby that you order. For example:

  • One Early Bird Yoee Lion would be $15 + $2 = $17 (plus shipping).
  • The two-pack would be $35 + $4 = $39 (plus shipping). 
  • The four-pack would be $65 + $8 = $73 (plus shipping). 
  • And so on...

New to Kickstarter? Here's How to Pledge:

1. Review the Rewards section above.

2. Determine which Yoee reward you want.

3. Look for the reward in the upper right of this page under "Support this project".

4. Click on the reward that you want.

5. Enter your payment information.

The Team

 

We are friends, parents, inventors, and baby-loving social scientists. We believe babies are born ready to play. 

Jillian had the idea for Yoee Baby after the birth of her first child. Having spent her career innovating new products for some of the country’s leading brands, she turned her energies towards creating a better baby toy. Bill made his mark in the field of visual communications and new media design for companies big and small. When Jillian asked for his help bringing her idea to life, he jumped on board.

We couldn’t have come this far without help, so we brought together some of the best minds in the early childhood development, juvenile products, and toy industries to guide our efforts.

We’re proud to be supported by an incredible Board of Advisors that includes: 

Dr. Laura Jana, pediatrician, author and nationally renowned health innovator, John Brady, C-level veteran of Fisher-Price, Mattel, and juvenile products brands, Justin Demes, private equity, M&A executive for juvenile products and consumer goods, Leslie Donavan, corporate attorney, and Caren Shalek, former VP, Sesame Workshop and global licensing, marketing and entertainment executive.

Why Kickstarter?

We’ve invested everything we have, along with funds raised from our friends and family, to come this far. By taking our project to the Kickstarter community, it allows you, the backer, to vote with your wallet for better toys for babies. A successful campaign will help us raise the funds we need to keep going and get Yoee Baby into stores across the country.

The Latest Science on Early Brain Development

Yoee Baby takes its cues from the latest science on the developing brain. Research shows us that positive, playful, nurturing interactions in the first year of life change our brain architecture and help form the foundation for all future learning, behavior and health. So it’s really important to get playtime right! 

We’ll let the experts explain:

Have questions? 

See our FAQs below or contact us at Kickstarter@YoeeBaby.com. We welcome any comments or questions. 

THANK YOU!

 

 

 

 

Risks and challenges

When we decided to do a Kickstarter campaign, we knew that we were in a unique position compared to other Kickstarter projects. Manufacturing takes a long time and if we waited to place our first order until the campaign was funded, the babies awaiting their Yoee’s might just grow up before our toy arrived. So, we invested every last penny we had to place our first order in advance of the campaign. The benefit to our backers is that we have a limited supply of product that has been manufactured, safety tested, quality checked, and will be en route to us by the time the campaign closes.

In the event that things don’t go quite as planned, whether it’s a transit issue or something else we haven’t anticipated, we promise to let you know immediately and do everything in our power to get things back on track.

Learn about accountability on Kickstarter

FAQ

  • Yoee Baby is a plush, a rattle, a developmental toy and a teether all in one. It’s everything you need for playtime with baby in one convenient toy. It’s great for at-home-play or on-the-go.

    Last updated:
  • Babies love it when you gently caress their head, face, belly, arms, hands, legs, and feet. The crinkle fabrics and rattle inside of a Yoee are another fun way to engage baby’s senses. And you can use the character on your Yoee as inspiration for a story or to help narrate what you are doing, “Can you feel the lion tickling your toes?” The teether attached to the base of the toy can be a relief for sore gums.

    Last updated:
  • Yoee Baby naturally engages babies in the types of interactions that build healthy brain architecture — nurturing touch, stimulating sound, and focused, one:one attention from a loving caregiver. Playtime with a Yoee helps promote sensory development, body awareness, fine and gross motor skills, language development, interaction and bonding.

    Last updated:
  • Each Yoee Baby weighs about 2.5 ounces is about 11.5” tall. The handle was designed to fit big hands and small.

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  • Yes! Your Yoee Baby is machine washable, but please don’t use a heated setting on the wash or dry cycle. The best way to care for your Yoee is to put it in a pillowcase and wash it on a cool DELICATE CYCLE and dry on a NO HEAT SETTING.

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  • We carefully selected premium plush fabrics that are irresistibly touchable. Our teether is made of food grade silicone and our toy is free of harmful chemicals such as BPA and phthalates.

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  • From the beginning of our project, we have been committed to meeting the most rigorous domestic and international safety standards. Our testing protocol was designed by one of the leading safety experts in the toy industry and we work with an internationally certified, third party testing lab to ensure our toys are safe.

    Last updated:
  • Yoee Baby was made for babies 0 – 18 months, but we’ve found that kids of all ages love to play with a Yoee. Big brothers and sisters can use Yoee Baby to interact with their new baby siblings too.

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  • Due to the nature of Kickstarter, we cannot offer refunds to backers once the project ends, with the exception of the unlikely instance of a defective reward being shipped out. Once the campaign ends, your pledge is put to use immediately. Therefore, we cannot offer refunds once the campaign has ended.

    Last updated:
  • We currently ship to the United States, Canada, Australia, United Kingdom and European Union.

    Last updated:
  • To ship one Yoee Baby to an international location, the cost is $34 to Canada, $49 to Australia, $51 to the United Kingdom, and $48 to the European Union. We sought out the most cost effective way to ship our product overseas and the United States Post Office (USPS) offered the lowest rates. We understand these rates may still be cost prohibitive so feel free to contact us and we would be happy to let you know if/when we have a local distributor in your area.

    Last updated:
  • All Yoee Babies are to be delivered in December in time for the holidays.

    Last updated:
  • Yes! We are patent pending in the US and abroad.

    Last updated:

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Spread The Yoee Love

    You want to show your support for creating better toys for babies but you can’t pledge for the full product. We appreciate your support at this level and and you get to help us spread giggles, smiles and coos to new babies everywhere. We’ll keep you in the loop on our progress and you’ll have our eternal thanks!

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    8 backers
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  2. Reward no longer available

    Pledge $15 or more About $15

    EARLY BIRD: One Yoee Baby Lion

    Receive one Yoee Baby Lion to play, connect and bond with your baby or give as a gift to someone else. Limited number available at early bird price.

    :: That's 40% off the $25 MSRP ::

    Gift Wrap My Yoee: If you'd like your Yoee Baby gift wrapped for the holidays, add $2 to your $15 pledge (totaling $17 + shipping).

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    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 100 backers
    $
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  3. Select this reward

    Pledge $20 or more About $20

    KICKSTARTER: One Yoee Baby Lion

    Receive one Yoee Baby Lion to play, connect and bond with your baby or give as a gift to someone else.

    :: That's 20% off the $25 MSRP ::

    Gift Wrap My Yoee: If you'd like your Yoee Baby gift wrapped for the holidays, add $2 to your $20 pledge (totaling $22 + shipping).

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    Estimated delivery
    Ships to Only certain countries
    260 backers
    $
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  4. Select this reward

    Pledge $35 or more About $35

    TWO-PACK: Two Yoee Baby Lions

    Receive two Yoee Baby Lions to play, connect and bond with the babies in your life. Keep one at home and one in your diaper bag for adventures on the go. Or share them as a unique and playful gift.

    :: That's 30% off the $50 MSRP ::

    Gift Wrap My Yoee's: If you'd like your Yoee Babies gift wrapped for the holidays, add $4 to your $35 pledge (totaling $39 + shipping).

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    Estimated delivery
    Ships to Only certain countries
    124 backers
    $
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  5. Select this reward

    Pledge $65 or more About $65

    FOUR-PACK: All Four Yoee Baby Characters

    Receive all four Yoee Baby characters including Lion, Monkey, Puppy and Kitty. Experience the sensation of two different varieties of tail fabrics and four colorful animals that help make playtime more fun. Or, share them as a unique and playful gift.

    :: That's 35% off the $100 MSRP ::

    Gift Wrap My Yoee's: If you'd like your Yoee Babies gift wrapped for the holidays, add $8 to your $65 pledge (totaling $73 + shipping).

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    Estimated delivery
    Ships to Only certain countries
    121 backers
    $
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  6. Select this reward

    Pledge $250 or more About $250

    GIVE 10 Yoee's To Those In Need

    You want to support Yoee Baby and give to those in need. Give 10 Yoee Baby Lions to parents and babies who'll love them and need them most. We'll deliver 10 Lions to an organization of your choosing, OR we'll choose an organization on your behalf to give to.

    Gift Wrap My Yoee's: If you'd like your Yoee Babies gift wrapped for the holidays, add $20 to your $250 pledge (totaling $270 + shipping).

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    Estimated delivery
    Ships to Only certain countries
    16 backers
    $
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  7. Select this reward

    Pledge $2,500 or more About $2,500

    NAME A YOEE: Name The Next Character

    Create a lasting legacy by by naming one of our next Yoee Baby characters that will be shared with babies around the world. We’ll tell you what new charter we’re launching and you get to choose its name! Plus, receive 8 Yoee Babies (2 of each character) including Lion, Monkey, Puppy and Kitty to keep for your family or share with others. Shipping included.

    (Please keep names friendly and nice.)

    Gift Wrap My Yoee's: If you'd like your Yoee Babies gift wrapped, you'll have the option as well at no additional cost. We'll follow up with you on the details.

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    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
    $
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Funding period

- (30 days)