About this project
You design it. You make it. You *SNAP* it!
Introducing the Mag Snap Wallet, your one-of-a-kind, custom leather wallet, that you design and make yourself!
DESIGN YOUR WALLET HERE, using our custom online Wallet Builder!
Building and improving on our first highly successful, Kickstarter-funded wallet campaign, we’re thrilled to announce our most exciting, fully-customizable project yet!
Lead by Tony and Christina, YNOT's production and design specialists, our talented team have created a new line of custom, built-for-life wallets.
YNOT has designed and created bags and accessories in our own facility in Toronto, Canada since 2009, and have successfully delivered one Kickstarter-funded wallet campaign, as well as a number of other Kickstarter-funded projects, totalling over $250,000 in funds raised!
The YNOT team has decided to make this Kickstarter launch their most ambitious product launch yet! The launch includes five distinct wallet styles:
- the fully customizable Mag Snap and Mag Snap Plus Wallets
- the innovative slim option, the Compact Wallet
- the seriously minimalist option, the Slim Wallet
- the handsome, classic Bifold Wallet
- the sleek and stylish Button Wallet
Just choose the wallet that suits your style best, and receive a big discount for backing early!
For a more in-depth look at the different wallet styles, please read on!
Mag Snap Wallet
With custom details, an add on Zip Pouch and magnetic closure snaps, the Mag Snap Wallet is a beautiful, built-for-life American-sourced leather wallet, that you design yourself.
Using our custom online Wallet Builder, design your own personalized wallet, choosing between four distinct leather finishes, making for countless colour combinations.
Just click on the Wallet Builder and let your inner designer run wild!
Once you’ve created your masterpiece, it's time to choose a personalized laser engraving. Create any message you wish! (As long as it's under 24 characters) and we'll engrave it on the back of your wallet.
And voila! There you have it, your one-of-a-kind, built-for-life wallet, that you can choose to hand-stitch yourself.
It also comes with our magnetic closure system to keep your valuables safe and secure wherever you go. Just fold the flap closed and *SNAP* the magnetic button ensures your wallet stays closed and your items stay secure.
Meeting up with friends for a night on the town? Take only the essentials with you, with our optional Zip Pouch! The Zip Pouch slides in and out of the Mag Snap Wallet with ease, and is designed to securely fit an iPhone 7 Plus, as well as keys, coins, bills and your ID.
We're also excited to announce the launch of the brand new Compact Wallet! After months of research and development, we've narrowed down what is the best design for a compact, pared down wallet.
The Compact Wallet is a sleek and minimalist wallet for those looking for a discreet carry option. It easily carries 5 to 10 cards, with a secure cash and valuables slot folded into the centre.
The slide window allows you to access your most used cards with ease, while the same saddle-stitching and high-grade vegetable-tanned leather than our other wallets mean the Compact Wallet might just be the last wallet you'll ever have to buy.
For those looking for an even more pared down option, the Slim Wallet is thin and stylish, and designed to keep your cards secure on one side, and cash and valuables on the other.
At just 5.08mm thick, the Slim Wallet easily fits 4 to 6 cards, and is a seriously slim option for the minimalist.
It's a classic for a reason, the handsome Bifold Wallet is designed to be slim and unassuming, while also carrying 6 to 12 cards, keys, cash and other essential items.
Made of buttery smooth and durable English Bridle leather, the built-for-life Bifold Wallet is the last wallet you'll ever need to own!
Classic styling with modern features, the Button Wallet is compact enough to fit in jeans or jacket pockets, with the added security and style of the magnetic snap.
The Button Wallet boasts room for 6 to 12 cards, with plenty left over for cash and change, keys and other valuables in the dedicated currency slot.
Backers can order their wallet customized with a personal message, permanently etched with our laser. Choose any message you wish, up to 24 characters.
After rigorous testing and years of daily use, we have measured no deterioration to our prototype wallets that threatens their long-term viability. If fact, long-term use has developed in our test wallets and a rich character and patina. They’ve truly gotten more beautiful with age!
High quality, American-made leather and perfectly round laser-cut holes make our wallets incredibly resistant to wear.
Thanks to the traditional saddle-stitch technique we use to bind our wallets, you can trust that the seam of your wallet will still hold together even if a stitch were to break.
The DIY option
We want to offer you the unique opportunity to hand-stitch your own wallet.
With the array of special tools and equipment needed, this type of leather work is out of reach for many, but with our kits and instructional videos, you can do the most important part at home with no special tools.
The Sew-It-Yourself Kit includes everything you need to make your own wallet: two needles, plenty of thread and a link to an instructional video.
You’ll take great pride in your role as creator of the wallet you use every day, which we hope will lead to a richer, rewarding, more fulfilled connection between yourself and the world around you.
Plus, those that choose the DIY option will be first in line to have their rewards fulfilled!
Driven by design
Christina and Tony, YNOT's production and design specialists, have years of experience crafting high-end leather wallets that are truly built for life. Tony made the first bifold wallet 5 years ago for friends who were looking for a stylish handsewn wallet, but didn’t have the equipment to make the wallet efficiently enough for mass production.
Fast forward to today, and not only has the design been proven, but we have the talented team and state-of-the-art equipment ready to produce on a commercial scale.
About the leather
We source our leather from Wickett & Craig, a world premiere American tannery, founded in 1867.
Vegetable tanning is an eco-friendly process compared to other leather processing methods. It’s also a significantly more labor-intensive method that requires skilled craftspeople with years of tanning experience.
The result is a natural, earth-friendly process that produces durable, exquisite leathers recognized for their depth of colour and rich patina. This type of leather not only endures, but gets better with age.
Originally from our own backyard in Toronto, Canada, today Wickett & Craig calls Curwensville, Pennsylvania home, making it one of the only specialty vegetable tanneries in the USA.
About the laser
YNOT’s laser cutting machine is large enough to fit an entire leather hide without pre-cutting, for maximum cutting efficiency. Because we cut in-house, we’re not relying on third parties to keep up with production demands.
Why on Kickstarter?
Funding our project on Kickstarter will help us fund our recent and upcoming equipment upgrades and will allow us to continue making great products in Canada!
YNOT is a small Toronto team with a big, big idea: to build dependable gear that will last a lifetime.
Established in 2009, founder Tony Mammoliti started experimenting and designing gear he felt was lacking in the lifestyle industry. Initially, a small garage studio was set up in the back alley of Toronto's iconic Croft Street. Over time, a die-hard DIY crew of like-minded designers were brought together, and the YNOT product line evolved and expanded.
Today YNOT headquarters are located in a warehouse in the Junction area of Toronto known for its industrious working class and manufacturing history. YNOT now ships to over 40 countries and many retailers around the world. The amazing YNOT crew continue to push the company forward, driven by a passion to create unique and functional products for people that use and depend on them every day.
Risks and challenges
YNOT has been designing and manufacturing built-for-life wallets, bags and accessories for 8 years in our own facility. We have successfully delivered one Kickstarter-funded wallet campaign, as well as a number of other Kickstarter-funded projects, equaling over $250,000 in revenue.
We have thoroughly tested the manufacturing process for these new wallets and the prototypes have been made on the same equipment that will produce in volume.
By keeping manufacturing in our facility, we don't have to rely on outside contractors, however we are dependant on the tannery to supply the volume of leather we require. If our order volume exceeds forecasts, there may be a delay in sourcing all of the material we require.
Our leather supplier has been in business for over 120 years and their current tannery is an 180,000 square foot, state-of-the-art, environmentally-conscious facility.Learn about accountability on Kickstarter
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