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The Yield Picnic Bag unfolds from bag to blanket in one zip for the more spontaneous picnic.
The Yield Picnic Bag unfolds from bag to blanket in one zip for the more spontaneous picnic.
353 backers pledged $25,765 to help bring this project to life.

About this project

Yield Picnic Bag / Blanket project video thumbnail
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$25,765

353

$45 gets you a bag in time for Christmas!

For special reward requests, please click 'contact me' next to our profile image.  Color choices will be collected at the end of the campaign on November 22nd.

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Picnic anytime -- anticipate the best.

Yield Bags use a zipper instead of seams, allowing them to unfold flat and reveal a clean surface for use indoors or out. They're perfect for an afternoon in the park or a play date with kids. Designed for flexibility, the Yield Bag is your everyday carry-all, grocery tote, lunch bag, and more.

We ♥ simplicity.

Simplicity is a key element in spontaneity. Yield Bags use one continuous zipper which acts not only as the bag's handle, but also unzips to reveal the contents inside.

We value quality over quantity. We searched for the best materials to ensure your picnic stays dry: nylon cordura provides camping-grade, water-resistant protection, alongside our high-grade #5 nylon zipper, and leather details.

Dimensions zipped: 12.5" H, 10" x 6" base.
When unfolded, the blanket measures 36" H x 49" W 

Rewards

We've partnered with some of our favorite brands to provide a more complete picnic experience. 

In the "Complete Set" you'll find a classic, stainless steel tiffin to contain your lunches inside, as well as a co-branded bkr glass + silicone water bottle.

The "Fully Stocked" set includes all of the accessories as well as a vegetarian-friendly picnic selection co-curated by the kind people at the Good Food Awards!

Why we need you!

The design of our product does not end in its physical form. The manufacturing logistics are extremely central to the integrity of the product, which is why we insisted on a thorough sourcing process. We were fortunate enough to find a great US manufacturer with an office here in San Francisco and a final production facility in El Paso, TX.  

The Picnic Bag will come in three colors: Marine, Poppy, + Slate.
The Picnic Bag will come in three colors: Marine, Poppy, + Slate.

Who is Yield?

Yield Design Co is a San Francisco based design studio co-founded by Rachel Gant and Andrew Deming. Both grew up in the Carolinas and met while studying at CCA in San Francisco. 

Rachel is an Industrial Designer with a background in Architecture. Her experience in seeing multiple products through from design to manufacturing allows her to ensures that our designs meet manufacturing in way that harmonizes efficiency and detail while maintaining the integrity the product's original intent. 

Andrew is a Design Strategist with a background in visual design & branding. Prior to starting Yield, he worked as a designer/strategist at fuseproject and recently completed a Design MBA.

Our studio manifested as a reaction to loving what you do; Yield products encourage moments of celebration throughout daily routine.

The Picnic Bag will be our very first project to launch under the Yield brand. We have done nearly everything you see here--Andrew is responsible for art direction + business strategy while Rachel manages product design + manufacturing.

A big thank you goes to: 

Our friends Foreign Trade for supplying the perfect soundtrack for our video + Tomas Wischerath of Left Lane Studiosfor contributing footage of the spinning 'Big Top'.

Risks and challenges

TIMEFRAME - We have confirmed Holiday shipping!!

Quality: In order to maintain quality consistency as the bags reach a larger scale, we perform quality checks frequently to ensure each bag meets our standards.

Internal Challenges: Crafting an entire business is no small task! We believe in consistency whether it's the quality of customer service, manufacturing, or the product itself. Andrew's background in Design Strategy harnesses us with the skills and foresight to precede challenges, consult the experts, and self-sustain our endeavors. A self-sustaining, small business would ensure that in the LONG run, we can control more of those challenges rather than outsource. By curating our ideas carefully, we offer quality over quantity and scale gracefully alongside our business.

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FAQ

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  1. Select this reward

    Pledge $10 or more About $10

    Our biggest Thank You animation provided via email. We promise it won't disappoint.

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  2. Select this reward

    Pledge $45 or more About $45

    First Edition Yield Picnic Bag!
    +
    Limited edition certificate/print.

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    Ships to Anywhere in the world
    290 backers
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  3. Select this reward

    Pledge $100 or more About $100

    The Complete Set:

    First Edition Yield Picnic Bag
    +
    Yield branded, stainless steel tiffin lunch box
    +
    Yield 'bkr' Bottle
    +
    Limited edition certificate/print.

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    41 backers
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    Pledge $160 or more About $160

    Fully STOCKED:

    The 'Complete Set' fully stocked for a picnic for 2 with a vegetarian selection co-curated by our friends at the Good Food Awards!

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    Reward no longer available 5 backers
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  5. Select this reward

    Pledge $400 or more About $400

    Fully STOCKED Special Edition:

    the 'Fully Stocked Set' in a Special Edition Yield Picnic Bag, handmade with leather-bound strap designed custom to your preferences.

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  6. Select this reward

    Pledge $800 or more About $800

    PICNIC in the Park:

    the 'Fully Stocked Set' in a Special Edition Yield Picnic Bag, handmade with leather-bound strap designed custom to your preferences
    +
    a personalized, fresh picnic in the park curated and hand-delivered by us according to your dietary preferences!

    (Picnic takes place in San Francisco only, travel not included. Date TBD in 2013 case-by-case.)

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Funding period

- (30 days)