ABOUT THE MUSIC
"This album (GNK) was written at a really important time in my life. A 2-year stretch where I began to question everything I thought I knew about anything. Specifically, the things we put the most faith in.
So, you'll hear a lot of doubt and confusion, a lot of opinion, a lot of truth, historical fact and falsehoods, all in the form of the best tunes we've ever made. We really aimed to properly represent the thoughts of ourselves and our generation. There will be things you agree with, and definitely things you disagree with, but I think that's the beauty of music, and life itself." -YC The Cynic
ABOUT THE FUNDING
We put everything into our music, it’s what we love to do and it’s what we’re best at. This being YC’s first official album, we want to make a great first impression. We also want it reach as many ears as possible. Because of our passion for this project, there are several things we want to use this money for in order to present it as best and as widely as possible. Here is a little breakdown of what we will use this money for:
Finishing the album itself: It takes time and money to mix and master the music and make it sound good.
Packaging: Presentation is everything. We need the album artwork and packaging (CD cases) to be professional.
Videos: We've been working with European Film College graduate and current NYU film student Oliver Eid on a series of music videos. They look incredible. We'd love to make more.
Promotion: To reach the most people possible, we'd have to delve into the world of PR (Public Relations) and Marketing. We've done some research and already have a good idea of how to go about this.
Risks and challenges
The biggest challenge for any musician is getting their music out there and having it be well received. Having said that, we are confident that this obstacle won't inhibit the successful release of our album.
Recognizing the changing face of the music business, YC has been carefully building his social media presence and following over the past few years, and now already has a great platform in the online world with which to get the word out about GNK. Here are some stats to prove it:
-As YC has released music in the past, he has regularly been featured on some very prestigious music websites with a very positive reception, including the following:
-www.2Dopeboyz.com (approx. 1.1 million visits/month)
-www.AllHipHop.com (approx. 1.5 million visits/month)
-www.OkayPlayer.com (approx. 500,000 visits/month)
-www.HipHopDX.com (approx. 2 million visits/month)
-www.DJBooth.net (approx. 650,000 visits/month)
-www.PrefixMag.com (approx. 550,000 visits/month)
-SmokingSection.Uproxx.com (No estimate available, but this one's big!)
-YC has also been featured on these sites recently:
-www.Complex.com (approx. 6 million visits/month)
-www.Vice.com (approx. 7 million visits/month)
-www.NahRight.com (approx. 725,000 visits/month)
-www.DrJays.com (approx. 2.2 million visits/month)
-www.Timeout.com (approx. 4.6 million visits/month)
-www.NBCNewYork.com (approx. 1.7 million visits/month)
Still not convinced? Look up YC the Cynic with a google search, people have a lot of great things to say.
(all monthly visit estimates are from www.TrafficEstimate.com)Learn about accountability on Kickstarter
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