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XY  is the most stylish, convenient, and affordable Bluetooth Tracking tag. For more information, visit www.XYFindIt.com
XY Find It is the most stylish, convenient, and affordable Bluetooth Tracking tag.
XY Find It is the most stylish, convenient, and affordable Bluetooth Tracking tag.
4,091 backers pledged $205,121 to help bring this project to life.

About this project

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XY - The secure iOS/Android Bluetooth tracking tag

$205,121

4,091

Thank you all for your support! If you missed us during the campaign, click on the link below to go to XYFindIt.com to order XY for yourself.

 XYFindIt.com

XY is the stylish, affordable, and secure iBeacon compatible Tag for iPhone and Android that makes finding things easy.

10 minutes a day.

The average person spends 10 minutes a day trying to find lost things. That means that on average, you spend over 4 hours a month, 2 days each year, and 6 months of your life trying to find things you own. With XY, you can keep of track everything important to you, and take back that time.

What is XY?

XY is a Bluetooth LE powered tracking tag that you can put on anything important to you. The tag syncs with your smartphone to help you keep track of all the things that matter to you. You can attach as many XY tags to your phone as you like, and can easily find your nearby tags.

XY is perfect for putting on your keys, purse, tablet, and luggage. The small stylish design lets you keep track of all your things, and the secure server ensures that you control who is able to see your items. 

XY is also the best way to keep track of your pets. You can easily attach an XY tag to your pet's collar, and know if they leave the house and feel secure in knowing that if they wander off, XY will let you know.  

How it Works

The XY app listens to nearby Bluetooth LE signals.  When the app finds a new tag, it checks our servers see what information about the tag is available to you.  If you are not permitted to see the tag, it will not show up on your list.  

1) Find-It: By activating Find-It mode, you can track any tag that is within range of your phone.  The on-screen indicator will show you as you get closer to the tag, and will help you find your misplaced item. If the item is not within range, the app will show you where it was seen last.

2) Keep-It:  For anything you want to ensure is always by your side, you can activate Keep-It mode, and your phone will alert you if you move out of range of the tag.  In Keep-It mode, you will never leave something important behind again.

3) Lost-It:  You can mark any tag as lost right from the app. Once it has been set as lost, XY will alert other users if they come across the item, or can just tell you where the item was just seen.  

Affordable enough for your keys. Secure enough for everything that matters

The two most important things we have been working on during the development of XY are Security and Affordability.  We believe that it is of the utmost importance that any item you use to keep track of your things is secure.  To keep your items safe, we utilize a rotating cipher to keep the information about your tag secure.  The only people who will be able see your tags are the ones that you have given permission.  

We also believe that it is very important to keep the price of each unit as low as possible, so you can afford to keep track of all the things that matter. We have been talking to many different manufacturers, and can effectively keep the price of the units down by purchasing a large volume of components. This inventory requirement is the single biggest reason we need your help.  

Compatibility

XY uses Bluetooth LE technology, and is compatible with iOS7 devices, as well as Android devices that are equipped with Android version 4.3 and above.  

Colors

When we ship, XY will be available in the following colors:

Development Timeline

We have been hard at work on this for the last 18 months, and we are nearing completion.  

Proof of Concept: We started this project by setting up 2 phones to send/receive Bluetooth signals. From this, we were able to show that we could set a device to alert when another was out of range.

Initial Prototypes: We bought every different Bluetooth LE chip we could find. We compared battery life, signal strength, signal consistency, and more. In the end, we determined that the CC2541SOC chip had the best performance.

Product Design: We started off knowing that we wanted to design a distinctive, stylish shape for our product. We started drawing and carving shapes from wood to test our different styles. Pretty quickly, we decided that we needed to get a 3D printer to start rapid prototyping. After testing different widths, diameters, and faceted shapes before we finally settled on the final XY tag design. 

App Development:  While all this was going on, Daniel was hard at work on our iPhone App. Today, we have the app nearly completed.  We have made it easy to sync a new tag to your phone. 

To find a tag that is in range of your phone:

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To see when a tag has gone out of range:

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And to track where and when a tag was last seen:

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We are working on the finishing touches of the iPhone App, and will be completing the Android App shortly after that.  With the help of Kickstarter, we will be able to manufacture and ship our first tags by June of this year.  Our manufacturing timeline looks like this:

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The Team 

While we have a dedicated team of developers, designers, and engineers at XY, the team is led by these two members:

Daniel Wang (President):

Daniel began his long career in technology at the tender age of 12 developing “turbo” loaders for the Commodore 64 (basically it just turned off the display so the 1mhz MOS 6510 could actually do some work).  After getting his CS degree from UCSD, he worked on various projects for Viewpoint (3D rendering), Disney (software for kids) and was the CTO of Xdrive, a cloud storage pioneer acquired by AOL.  In the early 2000’s, he joined a few friends to develop an industry-leading fraud detection system based entirely on numerical analysis of large amounts of financial data — a system that is still used today by top accounting firms and hedge funds.  Turning his interests to mobile in 2012, he developed two highly-rated collaborative consumption apps Nifty & Nifty Deals, both available in the AppStore.

Nicholas Trouw (Lead Product Designer):

An Ohio native, Nick Trouw got his career off the ground beginning in college, where he founded, owned and managed several arts and performance organizations and business ventures. As one of his first, Urban Renaissance Outreach Group worked to increase English fluency scores in underfunded schools across the country. After two years of traveling the U.S. for arts and education, Nick united this experience with his interest in software engineering and became president of a start-up business that worked to create free, online educational resources for teachers and students nationwide. Shortly after, he began contracting for different corporations as a software developer, which led him to do the same at Webble, an indoor event navigation and mapping solution technology. Now, as the lead product designer and software developer for XY, Nick engaged his creativity and arts background to perfect the XY prototype and currently heads the team of developers and engineers to manufacture the tag and app for consumer use.

 So, please help us make the world better with XY.

Risks and challenges

We have already extensively researched and tested various technologies, chips, and enclosures for the XY tags. The biggest challenge we face is being able to purchase manufactured products that integrate both our design and technology in a single facility. The funds we raise during this campaign will ensure that we are able to make a large enough order to our manufacturers to bring the price per unit down far enough to allow us to guarantee that the finished product will be available after the campaign at a price that remains affordable.

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FAQ

  • Yes. Once a tag has been registered to an account, you can easily share it with any other XY user. You can decide which people can see the tag when it is in range, follow the last known locations, and even get alerts when it moves out of their range.

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  • The battery in the XY Tag is approximately 6 months at present, but we are working to extend the life up to a year.

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  • You will absolutely be able to buy a new battery and replace it when the battery has died. Our tag is not something that you just throw away when the battery dies.

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  • XY will ship with a battery included, and when it is time to replace it, it takes a CR2032 coin battery. We estimate that the battery of XY will last approximately 6 months of normal use. This is not the absolute length of the battery (shelf life of up to 5 years), but the life when powering XY.

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  • The Bluetooth signal on the tag broadcasts to approximately 150 feet. The range will, however be shorter if you are in places with heavy physical interference, such as a medieval castle, or other places with thick heavy walls.

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  • XY is water resistant in that you can absolutely use it in normal day to day life without worrying about getting it damp. However, we do not suggest you try to place XY on the wreckage of the Titanic, as the design is not 100% water-proof, and you should probably not be that far underwater anyway. You might get the bends.

    Last updated:

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Special Thanks - The XY team thanks you for your support on our project. We will also put your name on the special thanks page inside our app.

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    Pledge $15 or more About $15

    Find-It Early- Get a single XY tag in your choice of available colors at our early bird price. You've gotten in the door early, and for that, we thank you.

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    Reward no longer available 314 backers
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    Pledge $17 or more About $17

    Find It - Your generosity gets you a single XY tag in your choice of available colors.

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    1,074 backers
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    Pledge $19 or more About $19

    International Find-It Early- Get a single XY tag in your choice of available colors at our early bird price. You've gotten in the door early, and for that, we thank you.

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    Reward no longer available 50 backers
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    Pledge $20 or more About $20

    Find It - Your generosity gets you a single XY tag in your choice of available colors.

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    Ships to Anywhere in the world
    Reward no longer available 47 backers
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  6. Select this reward

    Pledge $24 or more About $24

    International Find It - Your generosity gets you a single XY tag in your choice of available colors.

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    Limited 29 backers
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    Pledge $35 or more About $35

    Find your Pet. Get an XY tag with an XY collar to easily place on your pet.

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    35 backers
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    Pledge $40 or more About $40

    Early Bird Finder's 3 pack. Get a 3-pack of XY tags, one in white, one in black, and one in teal. Perfect to get you started at locating everything that matters.

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    Ships to Anywhere in the world
    Reward no longer available 314 backers
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  9. Select this reward

    Pledge $45 or more About $45

    Finder's 3 pack. Get a 3-pack of XY tags, one in white, one in black, and one in teal. Perfect to get you started at locating everything that matters.

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    1,037 backers
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    Pledge $75 or more About $75

    Find All The Things First - Get all 7 colors in one convenient pack

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    Reward no longer available 314 backers
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    Pledge $85 or more About $85

    Find All The Things - Get all 7 colors in one convenient pack

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    430 backers
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    Pledge $100 or more About $100

    XY Beta. Get one of our exclusive 100 prototype tags 3D-printed from our office. We will start printing these tags as soon as we hit our goal, and will ship them out as soon as we can. You will also, of course, get an additional XY tag when we ship them.

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    Pledge $100 or more About $100

    All the XY you can eat! (early bird) - Get 10 XY tags for the very limited early bird price of $100!

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    Reward no longer available 20 backers
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    Pledge $110 or more About $110

    All the XY you can eat! - Get 10 XY tags for anything and everything you want to keep track of.

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    242 backers
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    Pledge $145 or more About $145

    Find-It Founder. Get the total XY package. 2 tags for your pets, and a 7 pack of XY tags.

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    58 backers
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  16. Select this reward

    Pledge $500 or more About $500

    Find Yourself. Get an XY tag that has been hand painted by Star Wars artist Lee Kohse. You can consult with him on the design, and anything reasonable will be painted.

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    Pledge $10,000 About $10,000

    Find XY. Fly to the XY office in San Diego, CA. Spend 2 nights in the city, check out the XY office, meet the team, play some Mortal Kombat with the office champion. Also, you will get an XY Beta tag, and 5 custom hand painted beacons by Lee Kohse. With this, you will have no problem finding everything. (US only)

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Funding period

- (60 days)