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XOthree reinvented the maternity bra using technology never seen before. This is a must-have product for all modern mothers
XOthree reinvented the maternity bra using technology never seen before. This is a must-have product for all modern mothers
100 backers pledged AU$ 16,135 to help bring this project to life.

About this project

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AU$ 16,135

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 Overview

It has been our mission for over 12 months to create a line of fashion forward maternity activewear suitable for pregnant and breastfeeding mothers. We are driven to create stylish and functional maternity options that mums would be excited to put on each day, options which up until now are completely lacking. Based on the research conducted women are happy to invest in high quality versatile products that seamlessly transition between, work, chill out time and play.  

We are beginning our journey on Kickstarter to fund the cost of our first order. The benefit for us is no costly bank loans setting us back before we begin. The benefit for you is, getting access to our patent-pending bra’s first and at a discounted cost. We are due to receive our first shipment mid year and will send them out straight away!      

 

Features

Addressing a mums’ needs during pregnancy and breastfeeding has been our number 1 priority. We’ve introduced features to combat the current market frustrations, to ensure you’ll want to keep these products in your rotation long after you’ve finished breastfeeding.   

 

                                

                

                                

Testimonials 


Our Products

 

 

 

 

ARIA BRA - Low Impact



TILLY JANE BRA - Medium Impact



FOXY BRA - High Impact

 

 

 

 

We raced back and forth with these considerations, and realised that it actually. We just had to work really really hard, and not compromise on anything, not style, not accessibility, or quality. We have been given an opportunity to get it right, and that’s exactly what we’ve done. 

We are coming into the market with a premium product that offers the finest quality and best in product design, ingenuity and comfort. Our prices reflect the quality and complexity of our garments and as you can see from our designs, we have practically reinvented the wheel.

Product testing process


Concept and Prototype Development 

The following approach was followed to develop the concept and prototypes for our collection:  
- Understanding the needs of our consumers  
- Addressing the design problems of current products  
- Adjusting the pattern design to deliver a product that considers the fluctuating body of woman throughout the stages of pregnancy, birth and breastfeeding  
- Designing the products with the needs of the consumer in mind while ensuring the product’s longevity  
- Developing and testing the technical specifications and components of the products  
- Making the prototypes  
- Testing the products through targeted audience and taking feedback on the design and functionality of the products  
- Making adjustments and repeating until the end result is perfect!

Funding  

Support Us! No pun Intended. We're raising funds to cover the cost of our first big production run.
XOthree is creating the bra that every mother needs - all the way from pregnancy through to breastfeeding, and we bet you will even want to wear our products long after you’ve finished breastfeeding. 
We’ve tested the bra with over 30 pregnant women and 60 new mothers, and have been through a dozen prototypes. 
We’re almost ready to launch our product to fulfill the need of modern day mothers - we just need a little help from you. We’re looking to raise $15,000 to help fund our final production run. Please help us make this dream come true for thousands of busy and active mothers around the world. The ladies will love you for it!

 

 

Risks and challenges

1. Finding the right provider: As we started sourcing production providers we quickly found that many providers were not equipped to take on the complexity of our products. With multiple layers of fabrics and complex mechanisms that are required to help serve the multiple functions, we found that production on these products was going to be a costly exercise when comparing to other maternity sports bras. Because of the degree of difficulty, the production facilities wanted pre construction commitment before assisting.

2. Prototype production: Having produced more than a dozen prototypes per style, we managed to find a production team and facility that were as dedicated to our cause as we were. After many failed attempts, each one brought us closer to creating the perfect bra. Every stitch, every opening, zipper clasps, had to be perfect – We were very lucky to finally find a manufacture who shared our beliefs in the product.

3. Production Lead Times: Every change, enhancement, or modification made to the bra is followed by an additional month to turn around those modifications. Even the slightly detail missed, that can add another month to our schedule. We learnt pretty quickly to triple check our work!

4. Sizing: As we are just about to move into the big development phase of our Three maternity wear range, we are looking at branching into producing pregnancy leggings, compression garments for post-natal women, breastfeeding singlets and luxurious jackets.

It’s during this phase, we have come to realise that due to the complexity of our garments, we are not in a position to be able to cater to everyone’s sizing requirements. These very special and unique bras will eventually be available to all sizes, but at this time, we offer XS-XL. See sizing chart for reference.

5. Aesthetic appeal: Question we keep asking ourselves "Have we made these bras “stylish” enough?" This is something we do believe differs us from our competitors, however we do understand that everyone’s tastes are different. This is why our main focus has been to not only make these bras look good, but in terms of quality and functionally, create a product that is far superior to those of our competitors. We think we have found the perfect blend of fashion and function, but do understand that everyone’s tastes differ.

6. Patent/Trademarks – Our bras are patent pending. We have put over a year into the construction of these garments and have utilised the best possible mechanisms available. With the introduction of these bras the maternity sport-bra market will jump ahead in leaps and bounds. We were advised very early on to patent the technology as there is nothing else available on the market quite like them.

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Support this project

  1. Select this reward

    Pledge AU$ 2 or more About $1.53

    Show Us Some Love

    If you love the idea of XOthree and you want to be a part of our story but don't need a maternity bra in your life? Then this pledge is for you.

    Thank you for supporting us in any which way you can. We are sending you a great big virtual hug for helping us make this dream a reality for all the mums who need it!

    We appreciate your support from the bottom of our hearts and will keep you in the loop as we continue on the journey!

    Approx conversions:
    $1.52 USD | €1.42 EUR | $2.18 NZD | $2.04 CAN

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    7 backers
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  2. Select this reward

    Pledge AU$ 15 or more About $11

    A "Golden" Thank You

    Are you past the pregnancy or breastfeeding
    stage but want to help make XOthree a reality?

    We are beyond grateful for your interest and support and thank you for helping us reach our goal. It all heaps!!

    For your pledge we’ll send you a beautifully designed, hand written thank you note from us – the creators Krissy, Alex & Bri – just so you know how much your contribution means to us.

    Approx conversions:
    $11.40 USD | €10.65 EUR | $16.35 NZD | $15.30 CAN

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    Limited 8 backers
    AU$
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  3. Reward no longer available

    Pledge AU$ 109 or more About $83

    SUPER EARLY BIRD - Take Your Pick

    ** KICKSTARTER EXCLUSIVE**

    SUPER EARLY BIRD - Congrats! You are one of the first to purchase an XOthree Product! And at a SUPER LOW price too!

    This very limited offer will enable you to choose one of the following products:

    - Aria - Low Impact
    - Tilly Jane - Medium Impact
    - Foxy - High Impact
    - Sammy Compression Leggings - Black Mesh or Marble Print

    + PLUS FREE SHIPPING to AUST & NZ
    Value: 20% off

    We will be in contact with you at the completion of the campaign to get your size and garment preference.

    Approx conversions:
    $82.84 USD | €77.39 EUR | $118.81 NZD | $111.18 CAN

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    Reward no longer available 20 backers
    AU$
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  4. Select this reward

    Pledge AU$ 115 or more About $88

    EARLY BIRD SPECIAL - Take Your Pick

    Don't worry about missing the Super Early Bird, because we still have some savings for you! Check out below:

    EARLY BIRD SPECIAL: First 30 pledges will get their chosen XOthree product for the VERY LOW price of $115!

    Choose one of the following products:

    - Aria - Low Impact
    - Tilly Jane - Medium Impact
    - Foxy - High Impact
    - Sammy Compression Leggings - Black Mesh or Marble Print

    We have a limited amount of these products up for grabs at this price - so be quick before you miss out!

    + PLUS FREE SHIPPING to AUST & NZ
    Value: 15% off

    We will be in contact with you at the completion of the campaign to get your size and garment preference.

    Approx conversions:
    $87.40 USD | €81.65 EUR | $125.35 NZD |$117.30 CAN

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    Limited 28 backers
    AU$
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  5. Select this reward

    Pledge AU$ 120 or more About $92

    LAST CHANCE - Take your pick

    "**LAST CHANCE to get $$ off***

    Pledges will save $15 off the RRP.

    Choose one of the following products:

    - Aria - Low Impact
    - Tilly Jane - Medium Impact
    - Foxy - High Impact
    - Sammy Compression Leggings - Black Mesh or Marble Print

    + PLUS FREE SHIPPING to AUST & NZ
    Value: 10% off

    We will be in contact with you at the completion of the campaign to get your size and garment preference.

    Approx conversions:
    $91.20 USD | €85.20 EUR | $130.80 NZD | $122.40 CAN

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    4 backers
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  6. Select this reward

    Pledge AU$ 230 or more About $175

    Super ‘Double Up’ Special

    Having trouble choosing just one XOthree Product?? Why not use this 'DOUBLE UP
    offer to take home any TWO of our products and save $40!

    Choose TWO of the following Products:

    - Aria - Low Impact
    - Tilly Jane - Medium Impact
    - Foxy - High Impact
    - Sammy Compression Leggings - Black Mesh or Marble Print

    + PLUS FREE SHIPPING to AUST & NZ
    Value: 15% off

    We will be in contact with you at the completion of the campaign to get your size and product combination preference.

    Approx conversions:
    $174.80 USD | €163.30 EUR | $250.70 NZD | $234.60 CAN

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    Limited 10 backers
    AU$
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  7. Select this reward

    Pledge AU$ 345 or more About $263

    Buy The XOthree Bra Range

    Look who is getting serious!!

    Are you enjoying staying fit through pregnancy or are just getting ready to make a comeback into exercise after bub arrives? Either way, this reward is for you!

    Click here and get the complete XOthree Bra Collection:

    Aria - Low Impact
    Tilly Jane - Medium Impact
    Foxy - High Impact

    Our Low, Medium and High Impact bras will have your back and equip you for any activity.

    + PLUS FREE SHIPPING to AUST & NZ
    Value: 15% off

    We will be in contact with you at the completion of the campaign to get your bra sizes.

    Approx conversions:
    $262.20 USD | €244.95 EUR | $376.05 NZD | $351.90 CAN

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    Ships to Anywhere in the world
    Limited 0 backers
    AU$
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  8. Select this reward

    Pledge AU$ 460 or more About $351

    2 Bras + 2 Leggings

    GO BIG OR GO HOME!

    This pledge enables you to choose any 2 bras, and get 2 pairs of leggings in your preferred size and print, all with combined value of $540.

    What a great offer!
    Value: 15% off

    We will be in contact with you at the completion of the campaign to get your size and style preferences for both the bras and leggings.

    Approx conversions:
    $342.00 USD | €319.50 EUR | $490.50 NZD | $459.00 CAN

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    Ships to Anywhere in the world
    Limited 0 backers
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  9. Select this reward

    Pledge AU$ 500 or more About $381

    XOthree Facebook Covergirl + Bra

    Want to help us achieve our goal and would
    love to rock the XOthree Facebook cover photo?

    This pledge will see you feature as our covergirl on Facebook where you will come along to our next photoshoot and be styled before having photos taken in the gorgeous XOthree range.

    + PLUS receive an XOthree Bra of your choice from our current range.

    *Please note you are more than welcome to be a part of this reward if you live outside of Brisbane, however you will need to cover your own travel.

    Approx conversions:
    $380.00 USD | €355.00 EUR | $545.00 NZD | $510.00 CAN

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    Limited 1 backer
    AU$
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  10. Select this reward

    Pledge AU$ 1,500 or more About $1,144

    Make it your own!

    What to be an XOthree designer for a day?

    This pledge will allow you to customise the featured pattern of an XOthree bra from a selection of fabrics and coloured patterns.

    You can also share your story about who or what inspired your choice and be featured on our website!

    + PLUS - You will also get to take home a XOthree bra from the current collection.

    ++ PLUS - We will even name the bra after you!

    Approx conversions:
    $1,140.00 USD | €1,065.00 EUR | $1,635.00 NZD | $1,530.00 CAN

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    Limited 1 backer
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  11. Select this reward

    Pledge AU$ 2,300 or more About $1,755

    Calling all Retailers!!

    Do you own a boutique and love our products? This is a great opportunity to be the first to have our XOthree products on your shelves.

    Purchasers will be able to choose any 25 items from our range - complete with our luxurious signature packaging and hang tags.

    Sports Bras
    Aria - Low Impact
    Tilly Jane - Medium Impact
    Foxy - High Impact

    Leggings
    Sammy Compression - Black Mesh
    Sammy Compression – Marble Print

    Sizes range from XS-XL

    Note: Retail pricing estimated to be $135/bra and leggings.

    Approx conversions:
    $1,748.00 USD | €1,633.00 EUR | $2,507.00 NZD | $2,346.00 CAN

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    Limited 0 backers
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  12. Select this reward

    Pledge AU$ 2,500 or more About $1,907

    Night on the town with the GIRLS!

    Dinner and drinks with the creators of XOthree!

    This SUPER fun pledge is available for you and a friend to wine and dine with Alex, Krissy and Bri in Brisbane, Australia.

    It's the girls SHOUT!
    Dinner, drinks, and chatting the night away. This is a great opportunity to pick our brains, and to learn more about the XOthree team.

    + PLUS Any 2 x XOthree products of your choice

    Note: *Travel and lodging expenses are not included.

    Approx conversions:
    $1,900.00 USD | €1,775.00 EUR | $2,725.00 NZD | $2,550.00 CAN

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    Limited 0 backers
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Funding period

- (30 days)