Hello! We are Kat + Lindzi, the Lady Bosses behind XO Marshmallow.
Our goal is to take that ooey-gooey memory of sipping a cup of hot cocoa topped with mini marshmallows, and that summer-camp nostalgia of your first s'more, into the 21st century with a modern twist!
We need your support to realize our dream of expanding our business to meet the demand for our handcrafted treats, PLUS bring in new products like our Marshmallow "Monut" Mug Toppers!
All You Need is Love and Marshmallows
XO Marshmallows are not like anything out there. Made with love, we are bringing you the absolute best in ingredients we can find. This means we are grinding our own espresso powder, making our own fresh fruit purees, and hand selecting top-shelf alcohol!
It also means, XO Marshmallows are:
- GLUTEN FREE!
- EGG FREE!
- PRESERVATIVE FREE!
- HIGH-FRUCTOSE FREE!
Each small batch of gourmet marshmallows is hand crafted with care to ensure consistent quality for marshmallow lovers of all ages.
Supporting Local Business. We partner within our community for everything from ingredients, events, and even charitable fundraising.
Handcrafted in Small Batches. We make everything by hand in small batches to ensure the customer is getting the absolute BEST product out there.
- Something Totally Different. From our classic Vanilla to our whimsical Lavender Honey to our fun Red Wine mallows, we are always pushing the envelope in our test kitchen, bringing you the freshest, most innovative treats.
How We Got Started
In the winter of 2014, Kat had the idea to make homemade marshmallows as Christmas presents for her friends and family. Everyone loved them, and were quick to ask how in the world she had done it! By that summer, she had perfected her mallow-making technique, and began experimenting with flavors like Salted Caramel, Coffee Kahlua, and Bourbon.
In November 2015, Kat met entrepreneur and lifestyle blogger Lindzi Shanks, owner of The Trendy Sparrow. Together, they paired Kat's marshmallows with Lindzi's chic mugs, for the perfect giftable treat! Seeing how popular their "Holiday Mug Sets" were selling, Kat + Lindzi decided to team up, and by March had launched the XO Marshmallow online store!
Since then, our company has seen continual growth. We have partnered with local businesses, co-hosted events all over Chicago, and given back to our local community. We have almost out-grown our current commercial kitchen and are looking for Backers who want to be part of our journey as we continue to expand both our flavors and delicious products!
XO in the News
What is a MONUT?
We are SO EXCITED to debut our newest creation, the Monut! Our fluffy donut-shaped marshmallows are the perfect mug toppers for your next cup of coffee or hot cocoa.
Monuts are made using the same premium, locally sourced ingredients as our gourmet marshmallows. Their fun, colorful packaging and fluffy texture are what make the Monut unique!
Right now, our Monuts backers can choose from our Vanilla Bean, Cocoa Dusted, or Kickstarter Exclusive, Peppermint. **JUST ADDED** Salted Caramel is the NEWEST Monut flavor! Backers will now have the option of selected "Salted Caramel" as both a marshmallow and a monut flavor choice.
Our XO Flavors and Kickstarter Exclusives:
Our Boxes each contain one dozen marshmallows--the perfect amount to share with others...or keep all to yourself! We package each dozen in heat-sealed bags, which are then carefully nestled into boxes, complete with a wrap-around label.
Our fun, playful, labels give our gourmet marshmallows an added POP wherever they go!
Backers can choose from any of our Classic, Boozy, Whimsical or Kickstarter exclusive Seasonal flavors:
Hello Pumpkin Spice!
Add Pumpkin Spice Marshmallows by: 1. Selecting Pumpkin Spice as one of your flavor options in our post-campaign survey, OR 2. Adding $15 to your current pledge level for an additional box of marshmallows.
EXCLUSIVE Holiday Flavor -- PEPPERMINT!
Our exclusive flavor for Kickstarter backers is Peppermint! Pink swirls and cool mint give this colorful marshmallow a luxurious, light, flavor. Peppermint is one of the first XO flavors, and one of our biggest holiday bestsellers!
Trust us: whether you toss these mallows on your hot cocoa, sandwich them into a s'more, or eat them straight from the box, these little gourmet treats will hit your holiday sweet spot.
Supporting Local Artists with our Exclusive XO Print!
How cute is that Monut nestled inside her mug?! This print would look great as part of a hot chocolate bar, or any holiday decor this Christmas!
Great Gifts, Made with Love
We have designed an XO Marshmallow Mug and T-Shirt to pair with our marshmallows, available only through Kickstarter!
Our XO Marshmallow mug is 12 ounces of adorable. Top a mug with one of our new Monuts to elevate a cup of hot chocolate or coffee. Add a Box of Marshmallows for a quick, cute gift!
- Kat recommends: add a Peppermint Monut to a cup of hot chocolate on Christmas day.
- Lindzi recommends: a cup of hot water plus Green Tea Marshmallows makes a great cup of matcha-infused green tea!
Our XO Marshmallow T-Shirt is designed for girl's night in, or out! Dress it up with sparkly pants or a fun skirt, or dress it down with jeans or yoga pants. Either way, this loose-fitted v-neck is all about the love.
- Kat recommends: an XO t-shirt with yoga pants, a box of Red Wine marshmallows, and a few more for your friends, make for the perfect girls' night in.
- Lindzi recommends: tuck this tee into the waistband of your favorite skirt, grab a pair of heels, a box of Champagne marshmallows, and you're all set for ladies' night out!
Reaching Our Goal:
We are currently using a small commercial kitchen to fulfill orders, and are therefore only able to make so many marshmallows at once. We are looking for a large space (Chicago's 1st S'Mores Bar?!) or, at the very least, a larger commercial kitchen. More space means we will can offer more flavors, launch new products, and host more parties!
Your support will also go towards upgrading our current packaging, purchase of additional equipment, and bulk ingredients to develop new flavors and products.
Pre-Sale: You are getting a preview and special pricing on items not yet released to our online shop! Including the debut of Monuts, and our special holiday flavors.
Earlybird: There are only a limited quantity of our Earlybird Rewards. Once they are SOLD OUT a new Reward is generated with the same items, but at a slightly higher price.
Kickstarter Exclusive: We have put together some spectacular, giftable, items available only to YOU our Kickstarter Backers!
All XO Marshamallow Rewards INCLUDE SHIPPING! No hidden fees or extra costs--just your support and our delicious rewards.
Risks and challenges
We understand there are potential risks to every project.
The good news is, we have perfected our technique and recipes. We also have continued access to our current commercial kitchen, and are confident in our ability to ship rewards after our campaign.
Should demand exceed our expectations, additional staff will be hired to help expedite the fulfillment process in the shortest time possible.Learn about accountability on Kickstarter
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