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A modern twist on a fluffy favorite--adding fun, whimsy, and booze to marshmallows. Over 12 delicious flavors, the perfect treat to share with others, or keep all to yourself!
A modern twist on a fluffy favorite--adding fun, whimsy, and booze to marshmallows. Over 12 delicious flavors, the perfect treat to share with others, or keep all to yourself!
170 backers pledged $6,288 to help bring this project to life.

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XO Marshmallow: Gourmet Marshmallows + Monuts Made with Love

$6,288

170

Hello! We are Kat + Lindzi, the Lady Bosses behind XO Marshmallow. 

Our goal is to take that ooey-gooey memory of sipping a cup of hot cocoa topped with mini marshmallows, and that summer-camp nostalgia of your first s'more, into the 21st century with a modern twist! 

We need your support to realize our dream of expanding our business to meet the demand for our handcrafted treats, PLUS bring in new products like our Marshmallow "Monut" Mug Toppers!

We guarantee you won't be able to eat just one!
We guarantee you won't be able to eat just one!

 All You Need is Love and Marshmallows

XO Marshmallows are not like anything out there. Made with love, we are bringing you the absolute best in ingredients we can find. This means we are grinding our own espresso powder, making our own fresh fruit purees, and hand selecting top-shelf alcohol! 

It also means, XO Marshmallows are:

  • GLUTEN FREE!
  • EGG FREE!
  • PRESERVATIVE FREE!
  • HIGH-FRUCTOSE FREE!

Each small batch of gourmet marshmallows is hand crafted with care to ensure consistent quality for marshmallow lovers of all ages.​ 

About XO

  • Supporting Local Business. We partner within our community for everything from ingredients, events, and even charitable fundraising.
       
  • Handcrafted in Small Batches. We make everything by hand in small batches to ensure the customer is getting the absolute BEST product out there. 

  • Something Totally Different. From our classic Vanilla to our whimsical Lavender Honey to our fun Red Wine mallows, we are always pushing the envelope in our test kitchen, bringing you the freshest, most innovative treats.

How We Got Started

In the winter of 2014, Kat had the idea to make homemade marshmallows as Christmas presents for her friends and family. Everyone loved them, and were quick to ask how in the world she had done it! By that summer, she had perfected her mallow-making technique, and began experimenting with flavors like Salted Caramel, Coffee Kahlua, and Bourbon.

Lindzi (Left) and Kat (Right) are the #girlbosses behind XO Marshmallow
Lindzi (Left) and Kat (Right) are the #girlbosses behind XO Marshmallow

In November 2015, Kat met entrepreneur and lifestyle blogger Lindzi Shanks, owner of The Trendy Sparrow. Together, they paired Kat's marshmallows with Lindzi's chic mugs, for the perfect giftable treat! Seeing how popular their "Holiday Mug Sets" were selling, Kat + Lindzi decided to team up, and by March had launched the XO Marshmallow online store!  

Since then, our company has seen continual growth. We have partnered with local businesses, co-hosted events all over Chicago, and given back to our local community. We have almost out-grown our current commercial kitchen and are looking for Backers who want to be part of our journey as we continue to expand both our flavors and delicious products!

XO in the News


What is a MONUT?

We are SO EXCITED to debut our newest creation, the Monut! Our fluffy donut-shaped marshmallows are the perfect mug toppers for your next cup of coffee or hot cocoa. 

Photo by: Erin's Inside Job
Photo by: Erin's Inside Job

 

Monuts are made using the same premium, locally sourced ingredients as our gourmet marshmallows. Their fun, colorful packaging and fluffy texture are what make the Monut unique!

Right now, our Monuts backers can choose from our Vanilla Bean, Cocoa Dusted, or Kickstarter Exclusive, Peppermint. **JUST ADDED** Salted Caramel is the NEWEST Monut flavor! Backers will now have the option of selected "Salted Caramel" as both a marshmallow and a monut flavor choice.

Our XO Flavors and Kickstarter Exclusives:

Our Boxes each contain one dozen marshmallows--the perfect amount to share with others...or keep all to yourself! We package each dozen in heat-sealed bags, which are then carefully nestled into boxes, complete with a wrap-around label.

Our fun, playful, labels give our gourmet marshmallows an added POP wherever they go!

Backers can choose from any of our Classic, Boozy, Whimsical or Kickstarter exclusive Seasonal flavors:

Hello Pumpkin Spice!

We have now added Pumpkin Spice marshmallows to our list of available Kickstarter flavors! We make these seasonal treats using a homemade pumpkin caramel sauce, giving them just a kiss of fall with the added kick of cinnamon, nutmeg, allspice, ginger, and cloves. 

Pairs well with: lattes, brownies, and Hocus Pocus
Pairs well with: lattes, brownies, and Hocus Pocus

 Add Pumpkin Spice Marshmallows by: 1. Selecting Pumpkin Spice as one of your flavor options in our post-campaign survey, OR 2. Adding $15 to your current pledge level for an additional box of marshmallows.

EXCLUSIVE Holiday Flavor -- PEPPERMINT!

Our exclusive flavor for Kickstarter backers is Peppermint! Pink swirls and cool mint give this colorful marshmallow a luxurious, light, flavor. Peppermint is one of the first XO flavors, and one of our biggest holiday bestsellers! 

Hot Cocoa topped with Peppermint mallows are the best!
Hot Cocoa topped with Peppermint mallows are the best!

Trust us: whether you toss these mallows on your hot cocoa, sandwich them into a s'more, or eat them straight from the box, these little gourmet treats will hit your holiday sweet spot.

Supporting Local Artists with our Exclusive XO Print!

When you back us, you are backing local Chicago artist Nicole Lamb -- a wonderful illustrator, art instructor, and total boss! She designed our Exclusive Kickstarter Print! Anyone who backs us gets a digital copy of this beautiful piece once our campaign has ended. So back XO Marshmallow, and back local art!

Art by Nicole Lamb
Art by Nicole Lamb

How cute is that Monut nestled inside her mug?! This print would look great as part of a hot chocolate bar, or any holiday decor this Christmas! 

Great Gifts, Made with Love

We have designed an  XO Marshmallow Mug and T-Shirt to pair with our marshmallows, available only through Kickstarter!

Our XO Mug topped with a Monut is a wonderful gift idea!
Our XO Mug topped with a Monut is a wonderful gift idea!

Our XO Marshmallow mug is 12 ounces of adorable. Top a mug with one of our new Monuts to elevate a cup of hot chocolate or coffee. Add a Box of Marshmallows for a quick, cute gift! 

  • Kat recommends: add a Peppermint Monut to a cup of hot chocolate on Christmas day. 
  • Lindzi recommends: a cup of hot water plus Green Tea Marshmallows makes a great cup of matcha-infused green tea!
 

Our XO Marshmallow T-Shirt is designed for girl's night in, or out! Dress it up with sparkly pants or a fun skirt, or dress it down with jeans or yoga pants. Either way, this loose-fitted v-neck is all about the love.

  • Kat recommends: an XO t-shirt with yoga pants, a box of Red Wine marshmallows, and a few more for your friends, make for the perfect girls' night in.
  • Lindzi recommends: tuck this tee into the waistband of your favorite skirt, grab a pair of heels, a box of Champagne marshmallows, and you're all set for ladies' night out!
Fact: Dinosaurs love Raspberry Marshmallows
Fact: Dinosaurs love Raspberry Marshmallows

Reaching Our Goal:

We are currently using a small commercial kitchen to fulfill orders, and are therefore only able to make so many marshmallows at once. We are looking for a large space (Chicago's 1st S'Mores Bar?!) or, at the very least, a larger commercial kitchen. More space means we will can offer more flavors, launch new products, and host more parties! 

Your support will also go towards upgrading our current packaging, purchase of additional equipment, and bulk ingredients to develop new flavors and products. 

Rewards Breakdown

Pre-Sale: You are getting a preview and special pricing on items not yet released to our online shop! Including the debut of Monuts, and our special holiday flavors. 

Earlybird: There are only a limited quantity of our Earlybird Rewards. Once they are SOLD OUT a new Reward is generated with the same items, but at a slightly higher price. 

Kickstarter Exclusive: We have put together some spectacular, giftable, items available only to YOU our Kickstarter Backers! 

All XO Marshamallow Rewards INCLUDE SHIPPING! No hidden fees or extra costs--just your support and our delicious rewards.

 

Risks and challenges

We understand there are potential risks to every project.

The good news is, we have perfected our technique and recipes. We also have continued access to our current commercial kitchen, and are confident in our ability to ship rewards after our campaign.

Should demand exceed our expectations, additional staff will be hired to help expedite the fulfillment process in the shortest time possible.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Vote a Thanks!

    Vote on how We Say Thanks! Fill out a survey to vote on your favorite way to end our campaign. From a sitewide promo code, to a funny video, to the early release of our holiday flavors--you decide!

    Includes:
    • Vote on How XO Celebrates!
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    PRE-SALE: Monut Marshmallow Mug Toppers!

    Marshmallow + Donut = Monut! These little fluffy creations are the perfect addition to your cup of cocoa, coffee, or latte! They also are delicious toasted on top of your ice cream, or in a S'More! Backers at this level will receive 1 individually wrapped Monut.

    Includes:
    • 1 Delicious Monut
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $10 or more About $10

    Earlybird -- Monut Variety Pack (3)

    Get 1 of each flavor Monut: Vanilla, Cocoa, and Cinnamon! Each individually wrapped for your next cup of hot chocolate!

    Includes:
    • 1 Vanilla Monut
    • 1 Cocoa Monut
    • 1 Peppermint Monut
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $12 or more About $12

    Earlybird -- 1 Box of Marshmallows!

    You know what they say, the Early Bird catches the marshmallow! You'll get 1 Dozen of our delicious fluffy treats, available in all of our classic, boozy, and whimsical flavors.

    Includes:
    • 1 Box (1 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $12 or more About $12

    Monut Variety Pack (3)

    Get 1 of each flavor Monut: Vanilla, Cocoa, and Peppermint!** Each individually wrapped for your next cup of hot chocolate! **Able to swap out Peppermint for Salted Caramel**

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    Pledge $15 or more About $15

    PRE-SALE: Half Dozen Monuts

    Backers at this level will receive 6 MONUTS OF THE SAME FLAVOR, each individually wrapped.

    Includes:
    • 6 Vanilla OR Cocoa OR Peppermint Monuts
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    Pledge $15 or more About $15

    1 Box of Marshmallows

    You'll get 1 Dozen of our delicious fluffy treats, available in all of our classic, boozy, and whimsical flavors.

    Includes:
    • 1 Box (1 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $20 or more About $20

    Earlybird -- 2 Boxes of Marshmallows!

    Marshmallows made just for you! Backers at this level will get 2 Boxes of our delicious fluffy treats, available in all of our classic, boozy, and whimsical flavors!

    Includes:
    • 2 Boxes (2 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $20 or more About $20

    PRE-SALE: Half Dozen Monuts

    Yum! This 6-Pack comes with 2 OF EACH: Vanilla, Cocoa, and Peppermint Monuts! #PerfectForSharing

    Includes:
    • 2 Vanilla Monuts
    • 2 Cocoa Monuts
    • 2 Peppermint Monuts
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $25 or more About $25

    Marshmallows + Monuts

    Can't go wrong with this Reward! Backers at this level receive 1 Box of Mallows PLUS 2 individually wrapped Monuts!

    Includes:
    • 1 Box (1 doz.) Marshmallows
    • 2 Delicious Monuts
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Our Blog, Your Recipe!

    KICKSTARTER EXCLUSIVE! Send us your holiday-inspired recipe, and we will recreate it using our delicious holiday marshmallows! Recipes will be featured on the blog starting in October, and going through the New Year! Receive 1 doz. mallows the month your recipe goes live!

    Includes:
    • Bragging Rights
    • 1 Box (1 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    XO Stocking Stuffers!

    KICKSTARTER EXCLUSIVE! Receive 1 dozen individually wrapped Monut Mug Toppers. Perfect for stocking stuffers and Christmas morning!

    Includes:
    • 12 (1 doz.) Monuts -- Mix and Match flavors
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    2 Boxes of Marshmallows!

    Marshmallows made just for you! Backers at this level will get 2 Boxes of our delicious fluffy treats, available in all of our classic, boozy, and whimsical flavors!

    Includes:
    • 2 Boxes (2 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Earlybird -- 3 Boxes of Marshmallows

    Marshmallows made just for you! Backers receive 3 boxes of mallows in any of our delicious core and seasonal flavors!

    Includes:
    • 3 Boxes (3 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Limited 14 backers
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    Earlybird -- Holiday Mug Gift Set

    Give the gift of Marshmallow love! This set includes our Kickstarter exclusive Mug coupled with YOUR CHOICE of either, 1 Box of XO Marshmallows OR 1 half dozen Monuts.

    Includes:
    • EXCLUSIVE XO Mug
    • 1 Box (1 doz.) Marshmallows OR 6 Monuts
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Limited 5 backers
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    Pledge $30 or more About $30

    1 Doz. Monuts -- 4 Flavors!

    Backers at this level receive 12 Monuts: 3 of each, Vanilla, Cocoa-Dusted, Peppermint, and Salted Caramel.

    Includes:
    • EXCLUSIVE Kickstarter XO Marshmallow Print
    • 3 Vanilla Monuts
    • 3 Cocoa Dusted Monuts
    • 3 Peppermint Monuts
    • 3 Salted Caramel Monuts (NEW!)
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    Pledge $35 or more About $35

    1 Dozen Monuts + 1 Dozen Marshmallows

    Get it! Backers at this level will receive 1 doz. individually wrapped Monuts PLUS 1 Box of our delicious marshmallows! #Yum

    Includes:
    • 1 Box (1 doz.) Marshmallows
    • 12 (1 doz.) Monuts -- Mix and Match flavors
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    26 backers
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    3 Boxes of Marshmallows

    Marshmallows made just for you! Backers receive 3 boxes of mallows in any of our delicious core and seasonal flavors!

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    2 backers
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    Earlybird -- Holiday TShirt Gift Set

    Our most comfy exclusive yet! Snag our limited edition T-Shirt made exclusively for Kickstarter Backers! Paired with either 1 Box of our marshmallows OR a half dozen of our Monuts, it's a delicious win-win for everyone.

    Includes:
    • EXCLUSIVE XO T-Shirt
    • 1 Box (1 doz.) Marshmallows OR 6 Monuts
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $40 or more About $40

    Earlybird -- 4 Boxes of Marshmallows!

    Backers at this level will receive 4 Boxes of XO Marshmallows. That's 4 dozen fluffy treats in any of our classic, boozy, whimsical, or seasonal flavors!

    Includes:
    • 4 Boxes (4 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Earlybird -- Gift for 2: Holiday Mug Set

    Backers at this level receive not one but TWO of our Holiday Mug Sets! This limited Reward includes 2 of our KS Exclusive Mugs, as well as 2 Boxes of Mallow OR 2 6-pks of Monuts

    Includes:
    • 2 EXCLUSIVE XO Mugs
    • 2 Boxes (2 doz.) Marshmallows OR 12 (1 doz.) Monuts
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Pledge $60 or more About $60

    Earlybird -- Gift for 2: XO TShirt Set

    Backers receive not one but 2 of our Holiday TShirt Sets. This Reward includes 2 of our KS Exclusive TShirts, as well as 2 Boxes of Mallow OR 1 dozen Monuts

    Includes:
    • 2 EXCLUSIVE XO TShirts
    • 2 Boxes (2 doz.) Marshmallows OR 12 (1 doz.) Monuts
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    DELUXE XO Gift Box

    You want it all! Backers will receive 1 exclusive tshirt PLUS 1 exclusive mug PLUS 1 doz. Mallows IN ADDITION TO 6 delicious Monuts

    Includes:
    • EXCLUSIVE XO Mug
    • EXCLUSIVE XO T-Shirt
    • 1 Box (1 doz.) Marshmallows
    • 6 Vanilla OR Cocoa OR Peppermint Monuts
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    Earlybird -- XO Holiday Party Pack

    Host your own holiday party, hot cocoa bar, or delicious Christmas dessert table with this holiday pack! Includes 2 Mugs, plus 1 doz. each of: Vanilla, Coffee, Bourbon, and Peppermint

    Includes:
    • 2 EXCLUSIVE XO Mugs
    • 1 Box (1 doz.) Vanilla Marshmallows
    • 1 Box (1 doz.) Coffee Marshmallows
    • 1 Box (1 doz.) Bourbon Marshmallows
    • 1 Box (1 doz.) Peppermint Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Custom Holiday Party Pack

    Kickstarter Exclusive! Customize your own holiday party, hot cocoa bar, or delicious Christmas dessert table with this holiday pack! Includes 4 doz. of your chosen marshmallows, plus a Half Dozen Monuts, 2 Mugs, and our KS exclusive digital print.

    Includes:
    • 2 EXCLUSIVE XO Mugs
    • 4 Boxes (4 doz.) Marshmallows
    • 6 Vanilla OR Cocoa OR Peppermint Monuts
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Give Back with XO -- Charity Event

    An exclusive vote for this year’s charity event, where we will donate over 500 delicious marshmallows (and any additional unlocked goodies) to a good cause.

    Includes:
    • EXCLUSIVE VOTE on this year's holiday XO charity recipient
    • 1 Box (1 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    All You Need is Love + Marshmallows!

    Who says you can't have it all? Backers at this level will receive: 1 Box. of EACH of our delicious marshmallows (12 doz.) plus 1 box of our exclusive holiday flavor (13 boxes total). Delivered all at once.

    Includes:
    • 12 Boxes (12 doz.) of Marshmallows, 1 of each flavor
    • 1 Box (1 doz.) Holiday Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    VIP: Marshmallows + You!

    Exclusive consultation with Kat, our in-house marshmallowist, to create a brand new XO flavor as unique as you are! Together, come up with a terrific flavor, and NAME for your creation. Then, receive a custom batch (4 Boxes) of your flavor.

    Includes:
    • Exclusive Consultation with Marshmallowist
    • 1 Custom Flavor of XO Marshmallows
    • 4 Boxes (4 doz.) Marshmallows
    • EXCLUSIVE Kickstarter XO Marshmallow Print
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    Limited 2 backers
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Funding period

- (30 days)