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$10,160
pledged of $10,000pledged of $10,000 goal
325
backers
13hours to go

All or nothing. This project will only be funded if it reaches its goal by Mon, August 19 2019 8:00 AM UTC +00:00.

$10,160
pledged of $10,000pledged of $10,000 goal
325
backers
13hours to go

All or nothing. This project will only be funded if it reaches its goal by Mon, August 19 2019 8:00 AM UTC +00:00.

About

Help PM Press and Between the Lines publish Advertising Shits in Your Head: Strategies for Resistance, a full-color manifesto against corporate advertising, a documentary of the groups fighting against ads, and a guide on how you can join the war.

Advertising Shits in Your Head - cover mockup
Advertising Shits in Your Head - cover mockup

About the book

Advertising Shits in Your Head calls ads what they are—a  powerful means of control through manipulation—and highlights how  people across the world are fighting back. It diagnoses the problem and  offers practical tips for a DIY remedy. Faced with an ad-saturated  world, activists are fighting back, equipped with stencils, printers,  high-visibility vests, and utility tools. Their aim is to subvert the ads that control us.

This is a call to arts for a generation raised on ads. Beginning  with a rich and detailed analysis of the pernicious hold advertising has  on our lives, the book then moves on to offer practical solutions and  guidance on how to subvert the ads. Using a combination of ethnographic  research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they impact their practice.

A mockup of the cover and internals for Advertising Shits in Your Head
A mockup of the cover and internals for Advertising Shits in Your Head

The authors & case studies

  •  Vyvian Raoul is a member of the Dog Section Press collective, a not-for-profit publisher and distributor of seditious literature based in the UK. Dog Section publishes the quarterly newspaper DOPE Magazine, and recently published Make Rojava Green Again, the Internationalist Commune of Rojava's manual for what a free, ecological society can look like.
  •  Matt Bonner is a graphic artist, designer, and social justice campaigner based in London. Some of Matt's creations can be viewed on the Revolt! Design website. 
  •  Josh MacPhee, author of the introduction, is a designer, artist, and archivist. He is a founding  member of both the Justseeds Artists’ Cooperative and Interference  Archive, a public collection of cultural materials produced by social  movements based in Brooklyn, NY. MacPhee is  the author and editor of numerous publications, including Signs of Change: Social Movement Cultures 1960s to Now and Signal: A Journal of International Political Graphics and Culture (co-edited with Alec Dunn). 

With case studies from both sides of the Atlantic, this book  showcases the ways in which small groups of activists are taking on  corporations and states at their own game: propaganda. Featuring case studies and interviews with Art in Ad Places, Public Ad  Campaign, Resistance Is Female, Hogre, Brandalism, and Special Patrol Group,  plus photography from Luna Parkand Jordan Seiler.

Production

The book is ready to be printed by Calverts, a worker owned and run co-operative in London, UK, which will also print the stickers, cards, and covers that make up the rewards available for this project. 

The book is 218 pages of full-color and high-detail material.  The cost of printing and shipping this book is roughly four times the cost of an average black text on white paper book of a similar size. We want the messages in the book to reach as wide an audience as possible, and to do so we want to keep the list price down. That's where you come in.

This  Kickstarter will help get the book to the printer and into as many hands  as possible—the more pre-orders we get, the more copies we can print!  By supporting this project, you'll help us complete and distribute this timely manifesto against advertising, and hopefully inspire people around the world to fight back against the capture of public space by the plague of adverts.


The Rewards

 Including items from PM Press' back catalogue, works created by contributors to Advertising Shits in Your Head, and limited edition pieces especially made for this Kickstarter; there's something here for everyone! 

Everyone that orders a physical copy of Advertising Shits in Your Head will, at the end of the campaign, be able to select their preferred ebook format (epub, mobi, and pdf) and PM Press will send across a digital copy of the book.

Risks and challenges

The book is now ready to print, and our printers have begun the work, however - there are risks with transatlantic shipping which might impact on reward delivery timelines.

Timelines for reward delivery:
Subject to agreeable seas [we have to ship the books across the Atlantic] we hope to be sending out the majority of rewards at the start of September to backers in the UK, Europe, and the USA. For some of the specially commissioned rewards, these will ship later in October 2019 once we know how many items will need to be created.

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  1. Make a pledge without a reward

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    Pledge $10 or more About $10

    eBook

    Get a digital copy of Advertising Shits in Your Head: Strategies for Resistance
    All formats available for all ebook readers [epub/mobi/pdf]

    Includes:
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    ASiYH - paperback

    Get a copy of Advertising Shits in Your Head before its official release. They'll be shipped once they're printed, and you'll get them before the bookshops! We'll also send you a copy of the ebook.

    Includes:
    • Advertising Shits in Your Head - paperback
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    Paperback [Special Patrol Group pack]

    Grab a paperback and digital copy of the book, plus a range of Special Patrol Group stickers.

    Includes:
    • Advertising Shits in Your Head - paperback
    • Special Patrol Group promo pack
    • Advertising Shits in Your Head - ebook
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    Paperback [Brandalism pack]

    Grab a paperback and digital copy of the book, plus a copy of Brandalism's Subvertising Manual: a pocket-sized guide to DIY reclamation of advertising space.

    Includes:
    • Advertising Shits in Your Head - paperback
    • Brandalism's Subvertising Manual - paperback
    • Advertising Shits in Your Head - ebook
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    Paperback [Protest Stencil pack]

    Get a paperback and ebook copy of Advertising Shits in Your Head wrapped in a limited edition jacket cover featuring a stencil design by Protest Stencil.

    Includes:
    • Advertising Shits in Your Head - paperback
    • Advertising Shits in Your Head - ebook
    • Limited Edition Wraparound Cover - Protest Sencil
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    Paperback [Hogre designed T-Shirt]

    Get a paperback and digital copy of Advertising Shits in Your Head, plus a limited edition t-shirt featuring Hogre's tribute to The Police. Available in Small, Medium, Large, and XL. The t-shirts are sourced through No Sweat.

    No Sweat ethical t-shirts are made in workers’ co-ops, where workers earn a living wage and have democratic control over their work.

    Includes:
    • FTP t-shirt, design by Hogre
    • Advertising Shits in Your Head - paperback
    • Advertising Shits in Your Head - ebook
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    Paperback [Art in Ad Places pack]

    Grab a paperback copy of Advertising Shits in Your Head, plus the Art In Ad Places book.

    Art in Ad Places began as a 52-week campaign of replacing advertisements with artwork. Each week, the curators (Vandalog editor RJ Rushmore and contributor Caroline Caldwell) partnered with a new artist to install their work at a payphone in New York City. The book documents each installation from 2017 with statements from each artist, photos by Luna Park, and essays from RJ, Caroline, and Luna Park.

    Includes:
    • Advertising Shits in Your Head - paperback
    • Art In Ad Places paperback book
    • Advertising Shits in Your Head - ebook
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    Paperback [signed PublicAccess Zine]

    A paperback copy of Advertising Shits in Your Head, plus a signed copy of the PublicAccess Zine.

    Includes:
    • PublicAccess Zine - signed
    • Advertising Shits in Your Head - paperback
    • Advertising Shits in Your Head - ebook
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    5x Advertising Shits in Your Head

    Get 5 copies of the paperback Advertising Shits in Your Head and save $10, plus save on the shipping costs. Perfect for small book clubs and reading groups.

    Includes:
    • Advertising Shits in Your Head - paperback
    • Advertising Shits in Your Head - ebook
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    Paperback [Signal pack]

    Grab a paperback and digital copy of the book, plus all six issues of Signal: A Journal of International Political Graphics & Culture, edited by Josh MacPhee and Alec Dunn in print and as ebooks.

    Includes:
    • Advertising Shits in Your Head - paperback
    • Issues 1-6 of Signal
    • Advertising Shits in Your Head - ebook
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    Limited Edition Hardback

    Get a limited edition copy of Advertising Shits in Your Head. Hardcover, foiled, and stamped- strictly restricted circulation - and inked by the authors. Plus a digital copy of the book.

    Includes:
    • Advertising Shits in Your Head - hardcover
    • Advertising Shits in Your Head - ebook
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    Pledge US$ 120 or more About US$ 120

    10x Advertising Shits in Your Head

    Get 10 copies of the paperback Advertising Shits in Your Head and save $40, plus save on the shipping costs. Perfect for book clubs, reading groups, and perhaps a nifty way of purchasing gifts in bulk!

    Includes:
    • 10× Advertising Shits in Your Head - paperback
    • Advertising Shits in Your Head - ebook
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    Pledge US$ 500 or more About US$ 500

    Custom Workshop: theory of advertising

    A workshop about advertising: a lecture at a college, an introduction to the menace of advertising space, an examination of the resistance to it.... the team behind Advertising Shits in Your Head will design and deliver a "bespoke" workshop - subject to international travel bans and scheduled to suit ongoing commitments.

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    The Book! [early-backers discount]

    For our first 50 backers, get the paperback at a discounted price, and we'll throw in a copy of the ebook too!

    Includes:
    • Advertising Shits in Your Head - paperback
    • Advertising Shits in Your Head - ebook
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    Paperback [US Public Ad Campaign pack]

    Get a copy of the paperback and digital version of Advertising Shits in Your Head, a signed copy of The PublicAccess Zine, and the American PublicAccess Ad Jack kit.

    The zine is a compilation of photographs documenting the work people have done using the PublicAccess Keys around the world, signed by its creator.

    The kit includes five hand-sculpted replica tools, purely for decorative and archival purposes, that match those used to access bus shelter and other kiosk advertising spaces in select cities across the United States, Canada, and Mexico.

    There are only two American kits available.

    Includes:
    • Advertising Shits in Your Head - paperback
    • PublicAccess Zine - signed
    • The American PublicAccess Ad Jack kit
    • Advertising Shits in Your Head - ebook
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    Reward no longer available 2 backers
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    Pledge US$ 200 or more About US$ 200

    Paperback [EU Public Ad Campaign pack]

    Get a digital and paperback copy of Advertising Shits in Your Head, a signed copy of The PublicAccess Zine, and the European PublicAccess Ad Jack kit.

    The zine is a compilation of photographs documenting the work people have done using the PublicAccess Keys around the world, signed by its creator.

    The kit includes five hand-sculpted replica tools, purely for decorative and archival purposes, that match those used to access bus shelter and kiosk advertising spaces in most European cities, as well as parts of China, Australia, and beyond.

    There is only one european PublicAccess kit available.

    Includes:
    • Advertising Shits in Your Head - paperback
    • PublicAccess Zine - signed
    • Advertising Shits in Your Head - ebook
    • The European PublicAccess Ad Jack kit
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    Ships to Only European Union
    Reward no longer available 1 backer
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