It all started with questions: Why does packing for a day out with the kids take so long? Why is there always so much stuff to carry around? Surely there's an easier way? Well now there is.
After talking to hundreds of parents and childcare professionals about the challenges of taking children outdoors we designed what we believed could be the world's most functional bag and rug in one, the Brug.
The Brug doubles up as a bag and a rug; it's hard wearing, versatile and water resistant. It’s easy to use and works equally well indoors and outdoors.
Brug v1.0 was launched in 2016, funded by our own savings. We sold out our first production run and had great feedback from our customers but we knew we could make it even better. After 6 months of hard work and a trip to India to meet with our manufacturers, we developed the prototype for Brug v2.0, which we believe to be the perfect and most functional bag and rug in one.
We're asking the Kickstarter community to help us to make Brug v2.0 an even greater success. For you it means you get the Brug first, at a discounted price from the normal RRP. For us reaching our goal will mean we can raise the funds to cover our manufacturer’s minimum order requirement. And we're looking forward to building a whole range of Brugs in different designs and sizes in the future.
Pledging on Kickstarter is totally safe. Unless we reach our goal, no money will be taken from your payment card. If we don't reach our goal, the campaign goes unfunded. So every single pledge matters greatly to us!
We're offering large discounts to backers on Kickstarter in return for supporting us at this early stage of our business. The Brug is available in navy blue with a choice of yellow and orange trim. We will endeavour to deliver your chosen colour, however it's possible that we won't be able to give all backers their first choice.
Wunderlife was founded by Melissa and Dominique with a vision to develop products that make life a little bit easier for all of us. As parents we know how time pressured family life can be. We're based in Edinburgh, UK and are passionate about what we do. We gave up our jobs to dedicate our time and energy to making Wunderlife and the Brug the greatest success it can be.
We met in Edinburgh in 2014. We are both busy working mums with a common passion, which is to develop products that make it easier to enjoy the important things in life, like travelling, sport and the outdoors. Not just for families but for anybody with an active lifestyle.
We saw an opportunity in working together and Wunderlife was born. We then met Felix, who takes pride in designing quality products that people love, particularly textiles products. He also enjoys travelling and the outdoors so between us we saw a good opportunity to create and deliver something really special.
We are excited by products that are versatile, hard wearing and work in all sorts of environments. Our dream was to develop a product that makes packing for a day out really easy, cuts down on the number of things to take and stores easily when not being used. Something that could be used for any outdoor activity but would work equally well in the home, to tidy up after children and protect surfaces from the inevitable messy spills. In short, we imagined the perfect solution to many of our headaches. And so, the Brug was born!
Our customers loved Brug V1.0 but we knew we could make it even better with the addition of some carefully considered features. We believe these key changes make the Brug the most perfectly functional bag and rug in one.
The Brug is all about functionality, versatility and ease of use. Our starting point was to design a product that makes life with kids easier. However, we also researched it amongst many people who don't have kids but lead active lives, with pets, travelling and sport, to understand how the Brug could address as many needs as possible.
Following our research, we moved quickly from sketches to prototyping, trialling and testing to refine the design and develop a production ready sample of Brug v2.0 to launch into the market.
Our manufacturing partner has been with us from the beginning and we’re delighted with the quality of workmanship and their ethical business practice.
We will be as proactive as possible to ensure that we distribute the goods as quickly as we can. Production will commence as soon as the Kickstarter campaign is finished at the end of March. Our aim is to deliver the Brugs to you by end of June.
Thank you very much for supporting us. We want as many people to know about our project as possible so we would be really grateful if you were to share our campaign on Facebook and Twitter. We really appreciate your support.
Please click here to access our press pack. Please contact us if you can't find what you would like!
Risks and challenges
With the launch of Brug v1.0, we have proven that we can come up with a novel idea, design it and take it successfully to market. We have a trusted manufacturer on board, with a proven track record.
This campaign has been meticulously planned which should mean that the production and fulfilment process runs smoothly. That said, some eventualities are uncontrollable but we’ll do everything we can to prevent delays. We also promise to keep our supporters updated with progress.
What is Kickstarter?
Kickstarter is a rewards based crowdfunding platform that allows creators to fund projects. It's a way of guaranteeing us customers when we launch our product - your pledge goes into a total pot which we put towards the cost of producing and distributing our product. Once we have enough pledges, we'll have enough funds to go into production.
You aren't charged until our funding period ends. However Kickstarter will place a temporary block on your card for the amount you pledge until we have reached our funding goal. If we don't reach our funding goal the campaign is unfunded and no money will be taken from you.
If you pledge, it'll take a few months to receive your bag. This is because of the time it takes to manufacture the Brug and ship it out. Our aim is to get the Brugs to you end of June to ensure you have them in time for the summer. Should any issues occur that result in a delay in our delivery timings we will keep you up-dated and like to ask you for your patience.
However, by backing our project now you'll get a much better deal on the Brug - all our pledge tiers are lower than the RRP. You're also helping to support an early stage startup, and for that we're really grateful!
Once the campaign is finished, we will get in touch to ask you about your preferred choice of 2 colours. We will do the best we can to accommodate this but in some cases this might not be possible.Learn about accountability on Kickstarter
- (30 days)