About this project
A wearable, "learning" device that makes you and your dog smarter and better looking. ;-)
Read all our news releases here.
Have you ever been humiliated when your new friends come over and your dog proceeds to jump all over them no matter what you say?
Well, YOU, my friend, need a WÜF!
Have you ever been terrified or brought to tears when your dog ran away from home and you thought you’d never see your best friend again??
Then WÜF is perfect for you.
Have you ever missed your dog so much when away at work and wish you had a way to check in and say hi?
Well, you guessed it - WÜF is for you too!
Have you ever been concerned about your dog’s health, wondering if he’s getting the exercise he needs or if you’ll even know when to bring him to the vet?
WÜF is happy to help you.
Have you ever wished that your dog respect you more and was better under your control?
Then you’ve come to the right place because WÜF is definitely for you!
WÜF is a dog collar unlike any that have come before. WÜF is not just for training or tracking, but rather for learning.
With a unique combination of hardware, tucked inside a beautifully designed case, WÜF studies and understands your dog’s movements, sounds, activities, locations and interactions, in order to gather a full picture of his lifestyle and habits.
Once WÜF understands who your dog is, we start to learn what sort of relationship you and your dog have together. From the walks you go on, to the way you talk to each other and what your favorite playtime activity is.
This learning allows us to provide simple and actionable ways to improve on the major challenges (barking, pulling on leash, anxiety, etc.) and find even more ways to bond and play (new games at the park, advanced training, etc.).
With one suggestion a day, our goal is simple, to help dog owners around the world have a Good Dog, Every Day.
Microphone - We can hear when he barks, understand the type of bark and even listen for external causes for the bark.This allows us to recognize patterns in his barking that help us find the root of the bark rather than addressing the symptom.
GPS - Main purpose is for peace of mind that your pup is never lost, but also handy to show us where they go on a daily basis.Do they have a perimeter that they must inspect every morning and what does this say about them being territorial?
Accelerometer - Measuring their activity to see when they are most (in)active, how much they sleep during the day and how far the walker really walked them to learn how many calories they burn so we know how much to feed them.
Bluetooth - BLE (Low Energy) connects to “smart” devices inside and outside the house to exchange information about location, proximity, speed and more. Can be used to snap a picture from your DropCam, to turn on the DOG TV, or even to detect if he’s going in a room he doesn’t belong in.
Speaker - Say “hi” when you are missing them at work, work on obedience through voice commands or enable the invisible leash for off-leash control (more on that below). There are so many possibilities for training, safety and games when you can talk to your dog from anywhere.
Vibration - More humane than a shock while still useful for getting his attention.
Bluetooth - Constant connection with smartphone to share information about distance apart, “Best Friend Time” and other contextual data.
GSM - Utilizing the 2g/3g networks, we keep your family connected around the world, even when separated by oceans and time zones.
By pre-ordering through our Kickstarter campaign, you will receive your WÜF before anyone else in the world, you can get a limited edition color, you can become a beta tester (ask us!), you can get a full year of premium for free, you have a voice in our final development and you also help a startup bring a powerful idea to life.
We take care of our friends. Contribute today and let us show you how. :-)
We believe that the training industry is ripe for a rethink. Everyday, we witness owners who have the best intentions but a lack of guidance in getting the “dog of their dreams”. With trends like “flipping the classroom”, MOOCs or Gamified language learning, the traditional ways that we learn are being challenged and updated.
WUF is doing the same thing for dog training. With fun, daily exercise, supported by data, WUF is bringing a whole new concept to becoming the pack leader to fit our active, mobile lives.
"No more lost dogs" is just the beginning! GPS is vital, but is only just scratching the surface of what's possible with WÜF.
Through customer development, speaking with hundreds of owners, trainers and vets, we looked at the entire relationship to discover what would be most useful in a "wearable" device. This led to our unique and patent-pending combination of hardware, including microphone and speaker, to inspire a whole new slew of capabilities and benefits.
Because, having a dog is a lifestyle and every way we can learn how to bring more balance to it, means healthier and better behaved pups living with happier families, friends and neighbors.
Some of the things we’ve mentioned above have been tried before. The GPS and activity tracking are obvious, with several startup companies creating products that do just that, while training products have been around for years that include shock, vibration and anti-bark methodologies.Not a single one of these products is taking the approach that WUF has invented, turning a product that is always with your dog into a learning device that recognizes, analyzes and advises in real time.
Finally an e-collar that looks cool. Our device is sleek, modern and attractive. Further, it comes in multiple colors and has an interchangeable system so you can accessorize and personalize your pup’s look. Just imagine, vibrant orange for a trip to the park, cool grey when walking around town and camo for the weekend in the woods.
WÜF's smartphone app follows the "Freemium" app model. There is a core version that will ALWAYS BE FREE alongside multiple ways to upgrade the experience with a-la-carte Premium Features.
Learn more about our Free and Premium features in the FAQs below.
By splitting the product into two pieces, the Brains and the Case, our collar allows dog owners around the world to find the perfect style to express their (dog's) personality.
We are launching with a couple core cases, with the future of "WÜF Wear" holding unlimited options to personalize your pup's look.
Externally, our approach combines an appealing, minimalist design with a soft, yet durable, outer case, creating a contoured feel for comfort and a eye-catching look for self-expression.
Internally, we’ve designed the electronics to maximize space, providing for optimal battery capacity and antenna reception. Fitting inside a waterproof shell, the brains can pop into and out of any case you want.
As the technologies are the same as in human smartphones, they have been extensively tested and approved for humans to use, let alone dogs. So, if you ever want to put one on your kid or significant other, they would be totally safe too!
Disclaimer - WÜF is not responsible for any relationship issues that result from the above suggested idea. ;-p
So when your two 120 pound dobermans are roughhousing in the backyard, no matter who wins, WÜF comes out on top.
The outer case is made of similar materials to the most durable dog toys while the “brains” are tucked away in a hard, molded plastic shell.
Go ahead, swim, roll in the mud, take a shower, do what dogs do! Our smart collar device will stay fully functional, safe and dry up to at least 1 meter of water.
Considering the playful nature of dogs, WÜF collar device must be shockproof. All the delicate electronics are enclosed in a rigid enclosure protected by a flexible outer cover for plenty of ample cushioning.
Main Hardware Features
Our 6 axis motion processing unit captures the entire range of doggie movements. We can detect and learn all about your dog's favorite ways to move:
Movement: Up, down, left, right, forward, backward.
Positioning: lean right/left, bend forward/backward, turn side/side.
Our 48 channel GPS includes advanced power saving modes and assisted tracking; we can track your pup’s movements in dense city environments and deep wooded areas.
Bluetooth Low Energy (BLE)
Bluetooth 4.1, the industry's latest standard. Our algorithms automatically default to BLE when in range so as to maximize its extreme power saving advantages.
Cellular + IoT network
CURRENT: Quad band 2G and 3G enabled. Cellular networks enable WÜF to connect to your smartphone when away from your pup.
FUTURE: IoT networks like Helium or SigFox are currently being evaluated for potential use in first generation product.
ARM cortex microprocessor with dedicated digital signal processing unit. The heart of the device has its own embedded operating system, swiftly managing all of the functionality and features.
Intelligent Power Management
Power management IC with over-voltage, under-voltage and short circuit protection connected to Lithium Polymer battery.
Current setup achieves 5 day battery life on second generation prototype. Goal is to make it so you never have to take the collar off to charge, with new wireless charging technologies hopefully making that possible.
Main Software Features
GPS Tracking + Geo Fencing
Peace of mind to always know where your dog is. Let's work together to a future with no more lost dog signs!
Set the “fence” around your yard and if your dog leaves the area, you’ll be be notified to start tracking immediately.
Charts and graphs are cool for a bit, but eventually get old. We calculate it all for you and give you the one metric that really matters for your dog's health: How much do I feed my dog today?
Beyond that, we’ll provide ongoing suggestions to live a healthy, active lifestyle based on age, breed, season and location to get you off the couch and keep you moving!
A “smart microphone” listens in and sends you alerts if your dog is barking a lot, crying, whining, growling or whimpering unexpectedly.
A powerful speaker allows you to talk to your dog from anywhere in world, whether to check in when away at work, or to train with manual or automatic commands such as “sit”, “stay”, “down” and more.
The off-leash control you’ve always wanted! Let your pup wander: just set the perimeter around you and WÜF will keep him as close or far as you desire.
Based on two-way audio, vibration and our included training program (think “advanced clicker training”) whenever your dog approaches the perimeter, it’ll receive a series of commands to: a) stop, b) listen and c) come on back to you to get a treat or affection!
Bite sized training programs to build you up into the family’s top dog trainer, 10 minutes at a time.
1) Augmented reality RPG with you and your dog as the main characters.
2) Geo-Caching with your dog in on the hunt.
3) The Quiet Game :-)
Have an idea for a cool game? Connect with us and lets build it together.
At the end of the day, living with a dog should be FUN! Our platform adds Gamification elements to encourage, support and reward you for doing the tough stuff, while throwing in some competition for you and your fellow dog “parent” friends.
The Hardware Evolution
From development boards strewn across a desk to a tight, 2x quarter sized PCB with dozens of components nested into a compact design.
The Software Evolution
Just like the hardware, our software has gone through several iterations. From an MVP app (below) that proves the concept, to a fully immersive UX that highlights only the most important things for you, each day.
Gray is sleek while Orange has pop. Which one is best for your pup?
How big is your pup? Our devices will come in a standard size range for small, medium, large/extra large dogs, based on the following collar widths:
Large strap opening: 1 inch (2.54 cm),
Medium strap opening: ¾ of an inch (1.9 cm), and
Small strap opening: ⅝ of an inch (1.6 cm).
We’ve gotten to this point as bootstrapping entrepreneurs, on what we like to say, “one tank of gas”. Now we are ready to FUEL UP and take things to the next level.
We've garnered great support and excitement in our local networks and are now coming to Kickstarter to attain an initial market validation that we need to prove that this product is a winner and has the potential to improve the lives for millions of dog owners around the world.
We need your help to prove this demand and enable WÜF to become a true market reality. Thank You!
Team WÜF is comprised of 6 incredible team members, and is headquartered in beautiful Boulder, Colorado, USA!
We have literally lived and worked all over the world while making WÜF a reality. From Germany, to New York, Chicago, Paris, Pakistan, Boulder and Denver, our team has stuck together through all adversity one can imagine. We've stuck with it for a reason and are honored to finally bring our hard work to all of you.
Azmat Billal - Head of Engineering
Sean Kelly - CEO
Jonathan Ozeran - CTO
Lilly Rollins - Head of Customer Experience
Todd Stockbauer - Consulting CFO
Lizelle van Vuuren - CMO
We also have an extensive group of brilliant advisors and mentors that stretch from veterinary doctors, electrical engineers, industrial designers and developers to enable our leadership team to stay focused on massive opportunity at hand.
Long story short, we are not just a group of kids in a basement building a project, but rather a sharp, savvy and capable team combining some youthful exuberance with industry veterans to ensure that we build not just a product but a real company.
We could not be doing this without these incredibly supportive companies. Thank you folks!
Thank You Everyone! With your help, the future is looking bright!
Risks and challenges
Wearable technology for dogs is very new to the world and we are working very hard to build something disruptively innovative that has never been done before. This means biting off as much as we can chew (no pun intended, we swear!) and challenging ourselves to live up to it.
With a strong team of strategists supported by industry veterans, we've developed plans to tackle all of the accompanying hurdles. As such, we welcome your questions on how WÜF handles all challenges, surrounding:
• Industrial design to fit all dogs
• Materials selection for long lasting durability
• Battery life to set a new standard in wearables
• Complexities around embedded systems engineering
• Component selection for multi-year technology relevancy
• Manufacturing setup and production in Asia
• Supply chain management of 40+ individual components
• Distribution and fulfillment of a physical product
• Customer service to support thousands and ultimately millions of units!
Furthermore, as we still have these steps to go through, if you think YOU can add value to our team to continue to tackle these challenges, please contact us about the potential to join in on the fun.
Cheers!Learn about accountability on Kickstarter
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