Dear The Second Shelf Supporters,
Hello! I have owed you an email for some months.
The last time I was in touch we mentioned we were sending out the majority of our merchandise perks, and were still in the throes of renovating our space to open the store. It was all very unexpected and exciting and it has meant I have been very busy learning to run and manage the brick and mortar shop that essentially fell from the sky.
The shop is open! However, what that meant for me was pivoting to dealing with aspects of the store’s day-to-day admin, instead of a literary magazine and online bookstore. It also meant a significant amount of money had to found, far beyond the cost of the initial Kickstarter.
The magazine, The Second Shelf: Rare Books and Words By Women, which I had conceived of as a quarterly at the launch of this Kickstarter, cost more to produce and ship than was expected, but it is successful beyond our dreams. We have essentially sold out of our 2,000 copy print run. We now have a London distributor, and are working on getting the next issue out as soon as possible.
However, I have needed to scale back its frequency and make it a bi-annual publication in order to have time and afford to do it and match the quality of Issue 1. The good news is the new issue is almost done, the pieces and books are in (tracking down all the books we wanted to highlight proved to be more difficult this time around) and design is in progress. There's lot to be excited for in it, and I will post more about it soon, but for now I will say we have an incredible portfolio of essays, art, and books by Angela Carter as its focus. I’m hoping we can ship it in June, and then we will get on with a bi-annual schedule that is focused on Spring/Summer and Autumn/Winter. Don't fret! Backers and subscribers will still get four issues, but over two years! This was a way to make The Second Shelf: Rare Books and Words By Women magazine something sustainable and also open a bookstore. Kickstarters who would like to order Issue 2 can do so here.
Thank you again for your support. It has been magnificent and this store would not exist without you or the help of my dedicated part-time staff. The Second Shelf has been thrilled to send off all of your perks, totes and t-shirts. The only items still to come are the issues of the magazine, and the Ariana Reines poetry broadside, printed by Hurst Street Press. The broadside is done, and is beautiful, we only need to track down Ms. Reines to sign it before we can ship it off.
Many of our backers and our original Kickstarter supporters have stopped by the shop. We appreciate it! If you haven't yet, we are open Tuesday-Saturdays and now have events planned for summer. Come along to the shop at 14 Smiths Court, London W1D 7DW.
We have almost completed our The Second Shelf website and online store and will send another note when it opens! We know you are waiting and we are very close to getting books for sale online.
Everyone's support has been tremendous, thank you for helping to balance the bookshelves and collecting books by women!