What is WoW's Mission?
We at AppBanc are a photography loving team thrilled that the
camera phone has created a new wave of picture taking enthusiasts. Our mission
is dedicated to conveniently enhancing and redefining the mobile photographer's
experience through innovative hardware and software.
To that end, we created an innovative smart-lens case for your iPhone that rivals the performance of a 200mm camera. Bundled with our revolutionary eZoom software, WoW has everything you need to take pictures of outstanding quality.
A slim but protective shockproof case gives you five different features at the tip of your thumb. The result? Anything from a stunning print you can hang on your wall to countless unique images you can share with friends.
The five features of WoW's carousel
iPhone Camera: Use the built-in iPhone camera while still having your phone in our protective, shockproof case.
Macro Lens: Provides stunning near field magnifications
and extends the depth-of-field of the iPhone's
macro-range. Enabling clear high quality close-subject photography with large focal depths.
Wide-angle Lens: Increases the iPhone’s camera view angle by a full 30°. The view-angle’s increase is not limited to the horizontal plane but is a full 360° view-field increase.
Cameo Function: The cameo’s special effect isolates a subject from a live view field. It provides a smooth optical vignette, heightens skin tones, and offers an alluring composure on facial features.
Polarized Neutral Density Lens: This lens improves quality performance, tones down bright daytime lighting, reduces glare, and creates a motion blur effect.
The WoW Lens includes a bundled revolutionary software app called eZoom, which brings true ‘lossless’ zooming to live image shots and saved images from your library. Mobile photographers can now benefit from using lossless zooming and auxiliary lenses in tandem on the smartphone platform.
The unique Zone Zoom feature of eZoom represents a third level of zooming and is available for use on saved images on the eZoom library screen. It can be used to zoom into any part of the original image and frame a zone-of-interest to crop creative new views of shots previously saved to the camera library roll.
eZoom is a powerful software that lets you blow up images without
losing quality. Often when you crop and magnify a photo, the result is
blurry. That’s because the pixels are stretched too far.
When you crop and enlarge a photo with eZoom, the visual clarity
remains crisp. We told you we love photography, right? Our
revolutionary and patented software adds more pixels to the image you
cropped. In fact, you tell it how many pixels you want. It means you
can feel free to blow up that print to hang on your wall because
you’ll have a crystal clear picture with eZoom.
Our intelligent ‘up-res’ eZoom software allows you to zoom, resize and print on a large scale with out the subject becoming too pixilated.
If you're serious about iPhoneography, then a kickstand is the perfect accessory for any photo moment. Its flexible legs allow you to attach it anywhere.
case is made from polycarbonate plastic, the same material used for the canopy
in an F-22 fighter jet and bullet resistant windows. The main advantage
of using this material over other types of plastic is its increased strength
combined with its light weight. The case fits securely over your iPhone and provides shockproof protection.
What comes with the total WoW package?
For more pictures please visit us on http://www.facebook.com/WoWlens
Where does the funding go?
We have gone through multiple prototypes testing the case and optics but need your support so we can start production.
Our iPhone 4/4s case has been designed, prototyped, tested and the tooling is close to completion. We need your help to reach our manufacturers Minimum Order Quantity (MOQ) so we can purchase product and produce our WoW cases.
The iPhone 5 case designs have been finalized and the tooling is ready to be made but we need more funding to purchase the injection molding tool.
Q: Have WoW and eZoom been patented?
A: AppBanc has multiple patents on the carousel that holds the optics for our case as well as multiple software patents behind our "lossless zooming" app eZoom.
Q: What is eZoom?
A: eZoom magnification software increases your "live" view field magnifications up to 6x and library images can be zoomed 20x to a subject of interest. It's software has been developed and the app comes partnered with every WoW case.
Q: Will WoW work with other iPhone features?
A: Yes you can charge your phone, listen to music, adjust your volume, access your power button, and use all the fun photo apps you currently use.
Q: What comes with my $50 or $80 pledge?
A: A WoW case in either black or white, eZoom, a lanyard, and a lens cleaning cloth.
Q: Can I share this page?
A: PLEASE DO!!! We need all the support we can get and would love for you to share our kickstarter campaign, follow us on Instagram, Twitter, and like our Facebook page.
Risks and challenges
Challenges we will need to overcome:
We are fortunate here at AppBanc to have strong manufacturing relationships. Tooling for our 4/4s case has been created, and prototypes have been made and tested to ensure no hiccups when we start production. We have finalized tooling specifications for your new iPhone 5 case and will keep backers updated on our progress.
We have seen a lot of projects on Kickstarter overwhelmed with fulfillment issues. We are confident in our product and will start production right away on credit to ensure no delays or problems getting WoW into our backers' hands.
Our team has been on site multiple times to look over the manufacturing process and put in place quality control measures. When production begins, we will have a team member at the plant checking and re-checking the necessary parts before shipments are made. The WoW case is being made in Tang Xia, China.
Our lenses are made in California by a team that has been manufacturing the most challenging polymer optical components, modules and assemblies for leading defense, medical and commercial applications for more than 25 years. With advanced technology and an experienced team of dedicated professionals, we have formed an excellent partnership to ensure the best clarity on all of your pictures.
Our team at AppBanc has taken thousands of photos to test and re-test our optics, and we have made improvements upon doing so.
The company we have chosen to manufacture our lenses will be the same company putting all of the pieces together. For quality assurance, we have an optic specialist installing the four small lenses into our carousel.
We will be using Amazon as our distributor because it has an excellent track record of getting product to the consumer.
AppBanc, LLC, is a California LLC located in the heart of Silicon Valley. Organized to pursue the smart phone software application and companion technology, AppBanc’s business model includes amusement Apps, still/
streaming photography and accessory optic devices.
Formed in July of 2009, the founding team, Gilbert Springer CEO, Lars Rabbe CTO (formerly Yahoo’s CIO). Executive credentials hail from Silicon Valley’s prominent high-tech companies. Appbanc’s team
now includes Jack McDonald, Justine Prior and Elton Szpaller. AppBanc is introducing a differentiated intelligentoptical product targeting the recession proof Smartphone market. The company’s focus is Apple’s wireless product family, i.e., iPhones, iPads and iPod touch. Next on Appbanc’s playbook is; video streaming applications, Android’s and Microsoft’s Mobile platforms.
Special thanks to those who helped us put this project together!
Patrick Hagan - Videographer
Craig Ingrande - Bay area t-shirt silk-screening
And a very big thanks to all of our backers for helping us out on our exciting journey! You are awesome!
Learn about accountability on Kickstarter