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Designed BY girl swimmers FOR girl swimmers
Wotter Girl's Swim Parka is a cloak of confidence and comfort for the female swim athlete
Designed BY girl swimmers FOR girl swimmers
Wotter Girl's Swim Parka is a cloak of confidence and comfort for the female swim athlete
Designed BY girl swimmers FOR girl swimmers Wotter Girl's Swim Parka is a cloak of confidence and comfort for the female swim athlete
125 backers pledged $36,047 to help bring this project to life.

About

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SwimPowerment! Wotter, the FIRST Swim Parka Made for Girls.

$36,047

125

Swim star Audrey D. looking CONFIDENT in the WOTTER!

 

Girlbosses

We are Niki and Becca, girl swimmers and teen entrepreneurs.

Wotter Cofounders at a Recent Swim Meet
Wotter Cofounders at a Recent Swim Meet

We set out to create Wotter to empower girls like us (and you!) to stay in swimming AND to raise awareness that more female swim coaches are needed to create strong role models for young girls.  Hopefully we will also inspire more girl entrepreneurs to make their ideas a reality - creating this company and going through the KickStarter process has been an AMAZING experience for both of us!

The Statistics

Today, only 1 in four swim coaches are female and girls leave the sport of swim at twice the rate of boys by the time they finish high school.  We want girls to know they matter too! So, we ask that you help fund our project so we can bring our girl's swim parka and eventually a whole line of female empowering swim gear and apparel to a market that deserves to be recognized.

Niki Swimpreneur
Niki Swimpreneur

This is me, Niki, in 2013. Back then, I was 11 and still early in my swim career. Becca and I are now 16, in high school and swimming for our school's swim team and on the club team at North Carolina's Triangle Acquatic Center (Go Titans!)

We know that competitive swimming has played a very important role in our character development and we both feel a very special kinship with all girls in the swim community.

For us, establishing a unique style trademark helps put us in a place of confidence and gives us a little extra swagger - that is certainly a valuable asset when we are preparing to compete. 

Typical Unisex Model Available Today
Typical Unisex Model Available Today

The swim parka models available then (and still today) have made building our unique identity pretty hard to do.  100% of swim parka designs look pretty much the same - a shapeless, zip-up, unisex sack.  Basically made for boys and in no way an acknowledgment of the female physique, psychology or need for self expression.  It was pretty obvious that there was an opportunity to bring the underserved female indy swim athlete a stylish, confidence building parka with significantly increased utility.  So.... we set off to research and build the perfect girl garment.

My mom took me to a fashion trade show in Las Vegas a few years ago to begin this research.  I am pretty sure I was the only kid in the whole town.  She thought it would be a good way to teach me about how to build a business and do something good in the world.  I was halfway on board, but mostly excited about the food (and I love staying in hotels).

Meeting with International Suppliers at Magic
Meeting with International Suppliers at Magic

It was amazing to see all these companies from all  over the world that make thread and fabric and buttons.  It was really eye opening.

We came away from the show with some ideas and contacts and next we worked with a company to design our prototype...

Wotter Parka Design Boards
Wotter Parka Design Boards

I would be on phone calls with designers and they would listen to me and what I wanted, it was kind of crazy, I was such a little kid!  After a lot of talking and back and forth, we really got to something I felt reflected what girl's wanted.  We added things that the current models dont have:

  • Oversized hood for ponies and top knots

  • Big zipper pulls easier for smaller, wet hands to grab
  • Less bulk, easier to wear
  • A wrap and snap feature to make it easy to put into a swimbag
  • Feminine lines and styling
  • Lots of other considerations, like secret pockets for iphones and headphones, big, deep pockets to warm your hands, venting and breathable fabrics...

Then, I got busy with swimming and school stuff and my mom was busy working.  We set the project aside, but never forgot it.  This year, my friend Becca and I got to talking about it.  We swim and go to school together.  There was a teen entrepreneurial pitch competition at our school and we decided to do it.  It was such an amazing experience, probably the biggest highlight of our high school careers so far.

HyperSpace Ventures Next Gen Pitch Competition
HyperSpace Ventures Next Gen Pitch Competition

 Anyway, we placed in the competition and then all of this great stuff started happening.  An angel investor contacted us and the judges of the competition started making introductions.  It was crazy.  They believed in what we were doing and really wanted us to succeed.

We hope you will too.  Please fund our KickStarter campaign and help us bring our product line to market.  We hope to inspire girls to remain in swim and to raise awareness of the need for more female swim coaches to provide strong role models in the sport!

Thank you!

Niki Vilas Boas, Becca Segal

 Rewards Images

Wotter Girlboss T

Wotter GIRLBOSS T
Wotter GIRLBOSS T

 

 Wotter The Future is Female T

Wotter The Future is Female T
Wotter The Future is Female T

 

Star of the Show - The Wotter Swim Parka
Star of the Show - The Wotter Swim Parka

 

Color Options TBD
Color Options TBD

 

 

Risks and challenges

There are new processes and materials we're developing in this project, and that is a risk. But we're working within established relationships and environments. We have strong managerial experience, successful fulfillment center experience and apparel industry ties on our committed team. We feel confident in our ability to deliver the Wotter Swim Parka for girls, but need the additional funding to ensure it's done in a timely fashion while simultaneously pursuing additional female swim gear development.

Volume of orders will determine our ability to offer multiple color options, we may be limited to a single color combination if we do not exceed 300 orders. Volume will also determine our ability to offer the complete range of sizes from youth to adult. A survey will be sent out after we reach our goal to inquire about color and size selection, that will allow us to inform backers of final configuration options.

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Go Girl! Supporter

    You are a believer in girl-preneurs and want to see this venture succeed as a beacon to girlbosses everywhere. You will be added to our early supporters list and offered first-to-know info on our progress, future product development and discounts. We appreciate your support, no matter how much you pledge!

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  2. Select this reward

    Pledge $30 or more About $30

    Wotter T-Shirt

    Includes Wotter "#girlboss" T and inclusion in exclusive news registry

    Includes:
    • Wotter "#girlboss" T-Shirt
    • Wotter news registry: get exclusive updates and future discounts
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    Ships to Anywhere in the world
    Limited 18 backers
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    Pledge $30 or more About $30

    NEW! The Future is Female T

    Courageous & Determined, wearing this T on the day of meet is proven to take seconds off your time

    Includes:
    • Wotter "The Future is Female" T
    • Wotter news registry: get exclusive updates and future discounts
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    Ships to Anywhere in the world
    12 backers
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  4. Select this reward

    Pledge $50 or more About $50

    Wotter Launch Kit

    Exclusive Partnership in our Launch Story including T-shirt, partner news registry, autographed founder photo

    Includes:
    • Wotter news registry: get exclusive updates and future discounts
    • Wotter "#girlboss" T-Shirt
    • Autographed photo of teen founders #girlboss
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    Ships to Anywhere in the world
    Limited 7 backers
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  5. Select this reward

    Pledge $110 or more About $110

    Early Girl Special - Wotter Swim Parka

    Your very own athletic girl parka! Will retail for $139

    Includes:
    • Wotter news registry: get exclusive updates and future discounts
    • Wotter Swim Parka for Girls
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    Ships to Anywhere in the world
    Limited 53 backers
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  6. Select this reward

    Pledge $120 or more About $120

    Wotter Girl Parka

    Your very own athletic girl parka! Will retail for $139

    Includes:
    • Wotter Swim Parka for Girls
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    3 backers
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  7. Select this reward

    Pledge $175 or more About $175

    Wotter Girl Parka, Inspiration & Gear

    Wotter Parka, Inspirational Facetime Call for your girl swimmer with Wotter girlpreneurs Niki and Becca, 2 Wotter T-Shirts and Exclusive News Registry
    This package retails for $199+

    Includes:
    • Wotter "#girlboss" T-Shirt
    • Wotter news registry: get exclusive updates and future discounts
    • Autographed photo of teen founders #girlboss
    • Inspirational Facetime Call with Niki & Becca
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  8. Select this reward

    Pledge $250 or more About $250

    Wotter Girls Travel in Pairs

    2 Wotter Parkas, 2 T-Shirts
    This package will retail for $310

    Includes:
    • Wotter Swim Parka for Girls
    • Wotter "#girlboss" T-Shirt
    • Wotter news registry: get exclusive updates and future discounts
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    Ships to Anywhere in the world
    Limited 6 backers
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  9. Select this reward

    Pledge $1,000 or more About $1,000

    Wotter Angel - Partner Package

    8 Wotter Swim Parkas, 8 Wotter Ts, news registry and next generation designer-on-board status for your girl (join the girlboss revolution!)

    Includes:
    • Wotter Swim Parka for Girls
    • Wotter "#girlboss" T-Shirt
    • Team Wotter Designer on Board - consulted on future products
    • Exclusive Brand Ambassador Program Invite {Free Future Merch!}
    • Wotter news registry: get exclusive updates and future discounts
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  10. Select this reward

    Pledge $4,500 or more About $4,500

    Team Wotter - Executive Partners

    Includes:
    • 30× Wotter Swim Parka for Girls
    • 30× Wotter "#girlboss" T-Shirt
    • 30× Team Wotter Designer on Board - consulted on future products
    • 30× Wotter news registry: get exclusive updates and future discounts
    • 30× Autographed photo of teen founders #girlboss
    • 30× Exclusive Brand Ambassador Program Invite {Free Future Merch!}
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    Limited 0 backers
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Funding period

- (60 days)