The Intention & Readers
J magazine is a print project where fashion is luxe but not afraid to smile, celebrities are cerebral, and art is understandable. A talented collection of creative directors, stylists, writers, and editors, the team behind this project has worked together to great success in the past. At the helm is James Worthington DeMolet, a creative director who has worked with artists ranging from Lenny Kravitz to Isabella Rossellini and publications including Bazaar, Interview, i-D, and Teen Vogue. Today, we bring you J - but we need your support. Help us make this project manifest!
A magazine for the creative thinkers. Looking for those who can quote Chaucer and Clueless. Those who still mourn the losses of Lady Di and Left Eye. They listen to Barbra, Beyonce, and Bradford. It's recently come to their attention that Very Mary Kate doesn't have any new material and yes, they saw that episode of Oprah.
Lily Tomlin said it best (on The Nerdist podcast), "Peer pressure surpasses parenting. Unless you have such a profoundly enlightened set of parents." Think of J magazine as both the peers and the parents.
We offer two hundred pages of provocative, honest, and insightful conversations with modern icons and young game changers of TV, film, music, fashion and art. Getting to the root of artistic expression, ultimate intention, and lessons learned along the way; giving multifaceted perspective to the artists whose work lives in our closets, earbuds, and DVRs. Pairing these curated conversations with stunning imagery styled with interesting young designers in the key looks of the season.
We're off to a great start. Edition #1 contains commissions from photographers and stylists whose work is also seen in Vogue, Interview, GQ, Elle, i-D, Dazed & Confused, Arena Homme Plus, and Another Man.
Fashion Stories & Features
Fashion stories with the industry's actual next top models (sorry Tyra!). Fiery new face Anniek shows that girls can be brooding, feminine, and quirky. Photographer Danielle Levitt showcases the metallic trend on LA's hottest young metal-heads. Find tips for amping up the sex appeal of tuxedo dressing (and it doesn't include a heel). Honest Q&A's on feminist ideas from a plus sized model, call girl, dominatrix, and a Playboy Playmate. Quotes from feminist poets from every era pepper the issue, reminding readers that the gender equality conversation hasn't changed much since the 1900s.
We didn't forget about the men! Get styling tips from Donatella, Rick Owens, Phillip Lim, Dries Van Noten, and Raf Simons (among many others) for S/S13's hottest Neo-Feminist trends in menswear:
- Skirts & Dresses
- Bright Sneaks
Distribution & Circulation
This Kickstarter campaign is dedicated to fund the first limited print run of 1500 (roughly 200 page) issues, which are available for purchase through this site and at exclusive retailers in NYC, LA, Paris, and Tokyo. Each edition will focus on a social or political issue, so down the road when these are issues of the past each edition on our shelves will serve as a reminder to the power this generation possesses to break barriers. J magazine will begin as a print project with digital components rolling out later this summer.
Risks and challenges
The challenges of launching a magazine consist of the fading art form of printed media, but as someone who lives in a home filled with magazines, I strongly believe that there's still a place for printed product. I know this audience is smaller than it used to be, which is why I'm printing a limited run. The magazine is already 99% complete, and our talented team is hard at work with the finishing touches.
The goal with each edition is to put a finger on the pulse of the issues currently facing this generation. Illustrate the issues beautifully, inspire through personality, speak honestly with open minds. With those goals, the product can't be as disposable or indispensable - we want readers to feel it and to hold it. Since we’ve created something with staying power, we have no doubt we’ll be able to surmount the challenges facing printed magazines, to find a place in your homes and hearts --- but we need your help. Support our campaign to bring socially aware art and fashion to the forefront of our generation.
Learn about accountability on Kickstarter