World's Fastest Humans: Athletic Apparel
World's Fastest Humans: Athletic Apparel
Speed. Everyone admires it. All athletes pursue it. Now look good doing it. We make world class athletic wear and sports apparel.
Speed. Everyone admires it. All athletes pursue it. Now look good doing it. We make world class athletic wear and sports apparel. Read more
World's Fastest Humans is a U.S. made niche athletic apparel brand focused on runners and speed. Speed is the ultimate adrenaline rush of sports action. Everyone admires it. All athletes pursue it. It is the single most sought after advantage in sports and business. Every athlete runs! I too had dreams of becoming one of the World's Fastest Humans. My father was legendary hurdles coach Wilbur Ross.
He was the first high school boy in America to qualify for the Olympics in 1944 in the Decathlon. He went on to coach many of the legendary athletes in Track & Field at some point in their careers including Carl Lewis, Renaldo Nehemiah, Michael Johnson, Greg Foster and Willie Gault among others.
Growing up, all I ever knew were the world's fastest humans and that's how the company got it's name. As for me, I realized I had more fast twitch muscle in my head than in my legs.
Still, running is a passion and I wanted to create a brand that denotes one of the most exciting aspects of sports: Speed.
World’s Fastest Humans combines the adrenaline of speed with the fit, form and fashion of the coolest team gear and athletic apparel on the planet.
Our Competitive Strengths
World’s Fastest Humans is a brand that will capture significant market share and have crossover appeal for three important reasons:
- 1. A clear and definitive brand that Track athletes and runners all over the world can identify with.
- 2. A brand that markets the excitement of speed and power.
- 3. A brand that has both a male and female logo, allowing the female athlete to embrace a brand that truly identifies her.
We are raising funds to purchase our own sublimation equipment and to centralize all our operations. Up until now, we've been using contractors for all our work and we've grown this way, but we've had to turn business away because the workload was too much for our contractors (who have other clients besides us), to handle. Also, in custom there are so many moving parts and so much attention to detail that subcontracting everything leaves too much room for error. In this race, we have to keep our eyes on everything all the time. Our #1 goal is to make our clients happy, grow this brand into one of the elite sports brands in the world and have a strong presence in the retail sector. But we know in order to do this, we need a strong base. That's why we need everything under one roof. The positive: We've grown 300% year to date using contractors.
The challenge: Our continued growth and success hinges on our ability to be able to manage and quality control the entire process. And we really need a sublimation machine of our own. We are in the sublimation business with no sublimation machine! Kind of like being a painter without a paintbrush! Consolidation means a faster turnaround time, greater client satisfaction and greater growth. Here's the process right now:
- Our supplier custom makes the fabric for us. We subcontract a designer to create an amazing design for the client.
- We take that design and fabric to our sublimation contractor who prints the design and colors directly onto the fabric.
- We take that printed fabric to our cutting contractor who cuts each piece by hand.
- We then take the cut pieces to our sewing contractor who sews the uniforms. See the challenge? It's a tedious and time consuming process and slows us down. By centralizing everything we streamline the process, work more efficiently and manage more effectively.
Your support will go towards:
- Centralizing operations to an industrial space
- Purchasing a sublimation machine
- Purchasing sewing machines
- Finishing and grading patterns for expanded production
- Expanding our reach into the youth, college and professional team markets
- Delivering our first retail collection
We want to keep this momentum going! We need your help to do so. Think about any job you've ever had, any major opportunity you've received. It likely came (at least in part) from someone believing in you, someone helping you, someone giving you a chance. It takes others to help pave the journey to success. An athlete runs well, plays well and competes well when they are supported. I need your support. I live, sleep, eat and breathe (sometimes to the chagrin of my family!) World's Fastest Humans. No one will outwork me. I will NOT let you down. I humbly ask that you please help us run through the tape to the finish line by donating to our campaign.
Risks and challenges
We don't have any forseeable risks, but we do have a challenge most businesses would love to have: We have more orders than we can handle!
We've actually had to turn business away because our contractors were not able to handle the volume, given they work with other clients, not just us. In custom sublimation there are so many moving parts and so much attention to detail, that it becomes difficult to manage when things are spread all over and divided among several contractors. As a result, the biggest challenge we have is timely order fulfillment. By centralizing our operations we can avoid production delays, fulfill more orders. quality control the entire process and print 24 hours a day, 7 days week.
I want to assure you, we will work harder than anyone to make sure your donations go to growing this company, building brand loyalty and making this brand one of the elite brands in all of sports. After the project is funded we expect World's Fastest Humans to grow even more! Once we purchase our printing equipment and centralize operations there will likely be a bit of a learning curve as we handle this growth spurt and manage everything under one roof. We will tackle any potential setbacks by seeking the technical support needed to meet our expansion as we become the best apparel brand on the market and grow in the retail sector.Learn about accountability on Kickstarter
- (60 days)