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Inspiring girls & young women. Join me as I create an illustrated book & poster of the women who win gold medals at the Rio Olympics.
Inspiring girls & young women. Women's Gold medalists is an illustrated book & poster of all the women who won gold medals at the Rio Olympics. It is a juxtaposition of sport, women and design as well as a documented celebration of female achievement.
Inspiring girls & young women. Women's Gold medalists is an illustrated book & poster of all the women who won gold medals at the Rio Olympics. It is a juxtaposition of sport, women and design as well as a documented celebration of female achievement.
442 backers pledged AU$ 50,899 to help bring this project to life.

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Women's Gold Medalists Rio 2016

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Wired  |  GOOD  |  Kombini  |   The Sydney Morning Herald  |  The Design Files  |  Forbes
Upworthy  |  Chicago Tribune  |  Art Director's Club |  Desktop Magazine  |  HOW  |  SBS Zela
Hearst Empowering Women  |  Sportsister  |  Marie Claire  |  Elle

_____

womensgoldmedalists.com

follow @womensgold

Watch an animated video of the London athletes

Watch the WGM Rio 2016 video in high def

_____

Hi, I am Wendy Fox and I am getting ready to illustrate all the women who will win gold medals at the 2016 Rio Olympics. I did this for the 2012 London Olympics as a poster and I'm doing it again but taking it one step further with a book and poster.

POSTER AND BOOK
POSTER AND BOOK

 

________

WHY? 

Girls and young women need positive role models.

The coverage of women's sport in the media is 7% (81% for men).

Olympic recognition leads to funding which is particularly vital for women and even more so for women in developing countries.

Only one in ten 14-year-old girls do the required amount of weekly exercise.

Too many female athletes get media validation for appearance over performance.

There are plenty of sports for a variety of different body types that many people do not even know about.

To promote awareness, inspiration, education, health and acceptance.

________

WHO?

Girls, women, athletes, coaches, teachers, schools, universities, sport clubs, sport institutes, historians, sport fans, researchers, design nerds and anyone interested in the intersection of sport, women and design.

________

2016 RIO OLYMPICS | WOMEN'S GOLD MEDALISTS WILL INCLUDE A BOOK AND A POSTER

POSTER  23.4" x 33.1" (A1 594 x 841 mm)

This will include Illustrations of all the women who will have won gold medals in Rio dressed in their athletic uniform with their respective sport, country, name, basic anthropometric information and the event that they won their gold medal in. The athletes will be arranged in height order.

The poster comes as either a limited edition art print (ships rolled) or as a poster (ships folded).  The 2012 London Olympics poster is also available.

 

BOOK  11.7" x 8.3" (A4 landscape 297 x 210 mm) note: this is approximate

This will include Illustrations of all the women who will have won gold medals in Rio but will also provide relevant statistics and interesting information about the history of women in the Olympics.

________

BACKGROUND

While watching the 2012 London Olympics, I was awestruck by the athleticism of the female athletes as well as their physical diversity. Given how little media coverage there is of female athletes, I thought it would be interesting to create a visual infographic depicting each athlete’s sport, country, physical attributes and their accomplishments. With access to the London Olympics website, information was aggregated for the 276 women who won gold medals. Each Olympian is featured dressed in their athletic uniform, wearing their medal, lined up in height order.

The illustrations have been kept simple and graphic but with lots of personalising details. The London project included two posters, an interactive website and a short animated video. The project can be fully explored at womensgoldmedalists.com.

PHYSICAL DIVERSITY OF ATHLETES
PHYSICAL DIVERSITY OF ATHLETES

 

DETAIL OF THE POSTER / ART PRINT
DETAIL OF THE POSTER / ART PRINT

________

GOALS AND OBJECTIVES

I am excited about doing this all again for Rio and look forward to designing the book. Women’s Gold Medalists for London 2012 was a labour of love and released publicly in November 2014, a particularly non-eventful Olympics time. It received much interest from athletes, sports journalists. feminists, sport lovers and the design community but had no where near the impact or public relevance that it would have received if it had been released concurrently with the Olympics.

The intent for the 2016 Rio Olympics Women’s Gold Medalists is to continue to provide positive media exposure for elite female athletes. Women participate in 40% of all sport however media coverage for female athletes is at 4-7%. Astoundingly, the top hit on internet searches for ‘female athletes’ result in lists of the ‘hottest’ and ‘sexiest’ women in sport. Women, despite their gold medal athleticism are still objectified, sexualised and defined by how attractive they are, not by their athletic prowess. By presenting the data in a picturesque yet statistical way, I hope to inspire girls and women to see sporting opportunities where they may not have seen them previously and to increase interest in women's sport.

 ________ 

OBSERVATIONS 

It became apparent when I was researching images for reference where there was an abundance of media attention and where there was a discrepancy in coverage. It was easy to find images of the gymnasts and beach volleyball players but the less glamorous events like archery, judo and shooting were a much greater challenge. There is way too much media emphasis on what the female body looks like. I really want this project to celebrate what the female body can do. I would love for girls to look at this project and discover a sport that’s for them, especially a sport that they didn’t even know existed before and for them to make a conscious shift in their perception of what it is that their bodies are capable of. 

________ 

SIGNIFICANCE 

The Olympics is the perfect time to impact the coverage of women in sport and that only happens every four years. Girls need to see female athletes held up the way men are.  With a successful Kickstarter campaign this project will be seen by girls and young women all over the world very much in need of positive role models. 

 ________   

RECOGNITION FOR THE LONDON WOMEN'S GOLD MEDALISTS PROJECT

World Illustration Awards 2016 - shortlist 

HOW Magazine 2016 International Design Awards - Best in show

Desktop Magazine's 2015 Create Design Awards - Illustration winner

Society of Illustrators NY 58 Annual and Exhibit - Annual and Exhibit 

Kantar 2015 Information is Beautiful Awards - long list for Interactive 

Chicago Tribune - Heidi Steven's wrote an inspiring piece about the project in her Chicago Tribune column 'Balancing Act'. 

________ 

BRIEF HISTORY OF WOMEN IN THE OLYMPICS 

1900  First time women competed. There were a total of 997 athletes. Twenty two were women. They played tennis, sailing, croquet, equestrian and golf.

1928  Athletics and gymnastics were introduced for women. 

1960  Women are 'allowed' to run more than 200 metres. 

1984  The Marathon and Shooting events were introduced for women.

1991  Any new sport must have events for women 1996  Soccer was introduced for women.  

2000  Weightlifting was included for women. 

2004  Wrestling was introduced for women (freestyle only). 

2000  38% of athletes competing were women. 

2012  44% of athletes competing were women.
Boxing was introduced for women. The 2012 Olympics were the first games in which women competed in all sports and the first games in which every nation competing had at least one woman on their team. It was also the first time the USA had more women on it's team than men. 

 2016  49% of athletes competing will be women.              

________

THANK YOU

I would like to offer a big heartfelt thank you to my family and the many friends who have offered support, wisdom, knowledge, time, patience and endless encouragement.

 

Risks and challenges

Given that I have been through this process before with the London 2012 Gold Medalists project I am very familiar and prepared with what is ahead of me if I am to be funded. That is to say my main challenge will be many hours of illustration, data collection and image research. Fortunately this is something I really enjoy. The new element will be designing the book version of the project and going into deeper research about female athletes, the anthropometrics of elite sport and relevant historical information pertaining to the history of women in the Olympics.

I have designed and produced a number of books and posters. I am familiar with the process and will be working closely with my printers. This project is an involved research, illustration, design and production process. I will be keeping backers regularly updated on every stage from the execution of the first illustration of a gold medal winner through to the final stage of production.

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  1. Select this reward

    Pledge AU$ 15 or more About $11

    Access and pdf

    Access to project updates and a pdf of the book

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    Pledge AU$ 45 or more About $34

    A1 Poster (ships folded) + pdf

    One A1 poster plus one pdf of the book.
    23.4 x 33.1 in (594 x 841 mm)

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    2012 Poster (ships folded) + pdf

    One poster of all the women who won gold medals at the 2012 London Olympics in height order. (Ships folded) One pdf of the book.
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    Book

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    Both A1 posters (2012 + 2016) + pdf

    One copy of the A1 2012 poster plus one copy of the A1 2016 poster plus one pdf of the book.
    23.4 x 33.1 in (594 x 841 mm)

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    Book + A1 poster (ships folded)

    One copy of the book plus one copy of the A1 poster
    Poster is 23.4 x 33.1 in (594 x 841 mm)

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    Book + 2 A1 posters (2012 + 2016)

    One copy of the book plus one copy of the A1 2012 poster plus one copy of the A1 2016 poster
    Poster is 23.4 x 33.1 in (594 x 841 mm) Ships folded

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    Limited Edition A1 Poster

    One hand numbered limited edition art print of the A1 poster. 23.4 x 33.1 in (594 x 841 mm)

    Printed on 300gsm art paper, 100% cotton rag, nil OBAs, natural finish, acid free and using only archival pigment inks. (ships rolled)
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    Pledge AU$ 150 or more About $112

    Limited Edition A1 2012 Poster

    One hand numbered limited edition art print of the A1 2012 poster. 23.4 x 33.1 in (594 x 841 mm)

    Printed on 300gsm art paper, 100% cotton rag, nil OBAs, natural finish, acid free and using only archival pigment inks. (ships rolled)
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    You illustrated into the A1 Poster

    Signed one off limited edition art print of the A1 poster 23.4 x 33.1 in (594 x 841 mm) with you Illustrated into it.
    Send your photo and anthropometric details and you will be illustrated into the poster and placed in your respective height order with the athletes. Note: Please specify what you would like to be wearing. This option is for girls and women only.
    Printed on 300gsm art paper, 100% cotton rag, nil OBAs, natural finish, acid free and using only archival pigment inks. (ships rolled)
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    Pledge AU$ 2,500 or more About $1,867

    Your team illustrated (up to 12 people)

    Limited edition art print of your team illustrated the style of Women's Gold Medalists. Limited edition art prints of your team illustrated the style of Women's Gold Medalists. One print per team member plus a coach. Please provide photos of the women and any data you would like illustrated. Note: this is for girls and women only and limited to up to 12.

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    Pledge AU$ 5,000 or more About $3,734

    Your team illustrated (up to 25 people)

    Limited edition art prints of your team illustrated the style of Women's Gold Medalists. One print per team member plus a coach. Please provide photos of the women and any data you would like illustrated. Note: this is for girls and women only and limited to up to 25.

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Funding period

- (31 days)