PEANUTS On Parade was not only the biggest tribute to PEANUTS creator, Charles Schulz, but was the largest and longest running city art project of its kind in the world. Hosted by St. Paul, MN (2000-04) & Santa Rosa, CA (2005-07, '10), over five million fans from all 50 states and over 60 different countries searched for nearly 800 unique and individually designed 5’ statues of the Peanuts gang; each year featuring a different character.
(An example from each year including a photo, the complete story, and all of the details as it’ll be found in the book can be found on my website here: https://www.peanutsonparadebook.com/samples)
It all began as a modest tribute and was only slated to run for a single year. But the public demand was so overwhelming, it continued to run in St. Paul for another 4 years. After that, the tribute moved to Santa Rosa, California, home of the Charles Schulz Museum, where it ran for another 3 continuous years through 2007 then an “encore” year in 2010. Each year wrapped up with an auction in which several statues went up for bids, each selling for thousands of dollars. The money raised paid for permanent bronze statues in both St. Paul and Santa Rosa, and began an art scholarship program in Schulz name at the art school he once attended and taught.
From the first discussions in the Mayor’s office, to the final sale at the 2010 auction, every step of PEANUTS on Parade is contained in this book. I’m the only person to take photos of each and every statue (some of which have never been on public display). From there, I spent hundreds of hours conducting and writing approximately 500 interviews with those involved. Artists, sponsors, and local and national celebrities were most important to get the stories behind statues and the project itself. Each year begins with an introduction which consists of all relevant information. Some examples are how each character was chosen, what made each summer unique, a timeline of events and auction results. Followed by the introduction are all of the statues from the respective year. A photo is accompanied with the name, artist(s), sponsor, location the statue was on display, whether it was kept by the sponsor or what it sold for at auction, current location if known, and the statue’s story. The stories behind each statue came directly from the artists, sponsors, or both whenever possible. They are often personal, heart-warming, comical or informational. But they always prove to be fun and interesting. On several occasions, I added personal research which allowed for historic facts to slide in where applicable. Again, check out my website for more information and a lot of photos: https://www.peanutsonparadebook.com/
Volume One will contain the history of PEANUTS on Parade during the St. Paul years: 2000 – 2004.
2000: “PEANUTS on Parade” (Snoopy)
2001: “Charlie Brown Around Town” (Charlie Brown)
2002: “Looking For Lucy” (Lucy)
2003: “Linus Blankets St. Paul” (Linus)
2004: “Doghouse Days of Summer” (Snoopy and Woodstock on top of Snoopy’s doghouse)
Volume Two will contain the history of PEANUTS on Parade during the Santa Rosa years: 2005 – 2007, 2010)
2005: “It’s Your Town, Charlie Brown” (Charlie Brown)
2006: “Summer of Woodstock” (Woodstock)
2007: “Snoopy’s Joe Cool Summer” (Snoopy as “Joe Cool”)
2010: “Look Out, It’s Lucy” (Lucy)
Each book will have references to the other, but can stand alone. Volume One will have more statues because there were more statues created in St. Paul, but Volume Two contains a bit more information, on average, about each design.
Q & A
Q: Do I have the rights to publish such a book?
A: Yes. I’ve obtained all the legal rights to publish this book. Everyone in the Peanuts world has given their blessing and have always been extremely helpful. I couldn’t have written this book without them!
Q: Is the book completely written?
Q: Why Kickstarter?
A: With over 800 photos and almost 150,000 words between the two volumes, it would cost a small fortune to self-publish. I don’t even have a tiny fortune. But I have a wonderful hybrid publisher waiting in the wings to take on this project. So the goal is set to cover the initial cost for them and the expenses for the Backer gifts, awards and purchases during the campaign. If/when I reach my goal, I will most certainly offer stretch goals.
Q: Am I on social media?
A: Absolutely! Of course, I’ve mentioned my website, but on Twitter: @PeanutsStatues, Instagram: WJSNOOPY10, and on Facebook: Search for Peanuts on Parade Book. Honestly, Twitter doesn’t really offer the best “visual” help, so the best way to see the most photos and information, is to go to Instagram.
Any other questions? Please feel free to contact me!
Risks and challenges
It usually takes approximately 6-10 months to complete and publish a book. However, due to the size of these volumes, it may be on the higher end. My goal will be to release the books by Christmas and by February 12, 2020 at the latest (the 20 anniversary of Schulz's death). Regardless, I will continue to post updates on the progress and backers will always be the first to know.Learn about accountability on Kickstarter
- (37 days)