Ladies and Gents, we want to share with you our company - Wits + Beaux. Wits + Beaux makes quality men's accessories right here in the United States and NYC's Garment District. We've lined up some great national press for this holiday season and with your help we can have some awesome new Socks, Bow Ties, and Pocket Squares available for our customers.
Without further ado we bring you Wits + Beaux.
As every debonair man knows, the foundation for great style begins with a pair of standout socks. Just over a year and a half ago, as we scoured endless websites looking for the perfect accessories to bolster our wardrobe for the season, we realized that the options we wanted simply were not there. Patterns, colors, prices, fits - few knew how to satisfy our desire for outstanding accessories. We constantly found that our go-to clothing brands represented men’s accessories as an afterthought to their collections, instead of a priority.
Build a company focused solely on men's accessories, cut out the middle man, and make sure to create what customers want. Taking matters into their own hands, Wits + Beaux co-founders Kevin, Dan, and Kent decided to reinvent the men's accessories game by focusing on bold, trend-setting seasonal products with a keen eye on aesthetics. Not only are the wits and beaux of society devilishly stylish, they are much too smart to keep spending money on overpriced accessories. And so, we bring you Wits + Beaux; a company committed to bringing you the very best in men’s accessories at a great price. We hope you enjoy our story.
WHAT'S WITH THE NAME?
Wits + Beaux is a regeneration of tradition in a contemporary, and fashion-forward world. The wits and beaux of society were known for being thinkers, creators, and trend-setting gentlemen of fashion. They are our namesake, and inspired us to create a company that would influence everything a man strives to be: confident, innovative, intellectual, and of course, the epitome of style. One beau in particular, Beau (George) Brummell, is credited with first “suiting up” the modern man and combining the sport coat and tie as we wear today. Without Beau, the style-master behind full-length pants, we might be tragically sporting the high-water look. And so, with a nod to this history of sophisticated and stylish gentlemen, a line of curated and well-designed men’s accessories was born.
WE BEGAN WITH SOCKS
Combining innovative thinking + data-driven color and fashion trends, we have built the SOCK for YOU: Slip on a pair of Wits + Beaux socks, and you’ll immediately notice the difference. We designed and prototyped over 50 socks with different lengths, fabric blends, and colors during our alpha and beta runs to ensure we got it right. Creating a feedback loop from friends, family, and early customers proved invaluable to our iterative engineering.
IT'S IN THE DETAIL
- An extra four inches in height to prevent sagging socks, and that inevitable shrinkage problem ;)
- Built-in arch support for added comfort
- A seamless toe stitch to keep it clean
- Curated one-of-a-kind patterns and vibrant colors
The Hero's bold stripes set it apart from the rest of the socks in your drawer. Those boring brown socks aren't going to sweep anyone off their feet. Try us on for size, you won’t be disappointed... Clark Kent wasn't.
Tango's bright tangerine and bold polka dots will surely set you apart on the dance floor. Those boring black socks aren't going to sweep anyone off their feet. Try us on for size, you won’t be disappointed... Patrick Swayze wasn't.
CheckMate was born on the Gold Coast and uses its good looks and charm to avoid being blown away by the cyclones. Those boring navy socks aren't going to get you a date. Try us on for size, you won’t be disappointed... Jason Day wasn't.
Rabbit's subtle combination of colors helps him stand out amongst the other bunnies during the spring. Those boring white socks aren't making anyone hoppy. Try us on for size, you won’t be disappointed... Slim Shady wasn't.
The Terminator uses his titanium shell and chartreuse polka dots to fend off all the haters in your sock drawer. Those boring tan socks aren't going to get you that raise. Try us on for size you won’t be disappointed... Arnold wasn't.
Pardon me, do you have any Pink Mustard? But of course! Pink Mustard, one of life's finer pleasures. Try us on for size, you won’t be disappointed... Mr Poupon wasn't.
OUR NEXT STEP
Since the "no neutral socks" revolution started, our vision has expanded to fun, colorful, and quality men's accessories. Why limit the accents to your ankles? We want to be your seasonal “accessories guy” - the one-stop shop for everything you need to elevate your style to the next level, all at an affordable and accessible price point.
Socks were our first step, in accessorizing your wardrobe each season.
For Dan, the occasional tuxedo and bow tie combo was not enough. Feeling the need for some weekly flair, he started Bow Tie Tuesday at work. While we don’t want to say that he started the fire, his office has never been the same. Follow his weekly bow tie adventures each Tuesday on Instagram with #beauxtietuesday. Ready to join the revolution? Our premium bow ties are adjustable from 14” - 20” and made in New York City. For an added pop, we offer pocket squares to match!
Here at Wits + Beaux, we love to inspire and be inspired. Confident in your style? Upload a shot of your exceptional taste in swag to Twitter or Instagram with the hashtag #witsandbeauxstyle and you will be featured on our blog!
ON THE HORIZON
We have plenty planned for our future, take a look at what's ahead...
Wits + Beaux is committed to redefining fashion, bringing you the highest quality in men’s accessories, at a fair price. In our efforts to keep you feeling footloose – and still fancy – we are asking for your help. With your support, we will be able to bring you a new line of socks, bow ties, and pocket squares for the holiday season. The American craftsmen we’ve found will deliver an unparalleled and top-notch product that will elevate your style. Help us bring you men’s accessories you’ll be proud to wear this upcoming season.
Risks and challenges
Our team not only has roots in the New York fashion industry, but we’ve also been sourcing material and working to perfect our products for almost a year now. We have a team of engineers, creatives, strategists, dreamers and 50% of Wits + Beaux are Eagle Scouts. Although we can not control the adversity we will face, we feel prepared to face those challenges head on.
Production - Our team has previously worked on apparel manufacturing with the same factory. We’ve been in constant contact with the factory for the past few months perfecting samples. They are anticipating our full production order post-Kickstarter and should have no problem with the volume.
Fabrics can be discontinued- although the chances of this are extremely slim, should it happen, it could lead to a fabric substitute or delayed delivery. But rest assured, we will never make changes or substitutes without consulting our customers with 100% transparency.
We have been shipping our product for over 6 months now, so we feel we have the kinks worked out.
Completion of Kickstarter
Wait up to 20 days for funds to clear
Week 1: Backer survey (choose packs, provide mailing address, etc.)
Weeks 2-9: Production
Weeks 10-12: Freight
Week 13: Final packaging and fulfillment
Timing - We’ve set a reasonable production and fulfillment schedule, but there are inherent risks of delay in the process. We will over-communicate with our factory partner and our backers to ensure transparency and timeliness.Learn about accountability on Kickstarter
- (30 days)