Wits + Beaux I domestic manufacturing + NYC hustle
Dedicated to supporting and expanding domestic manufacturing in NYC, and bringing you high quality men's accessories at a great price.
We wanted to update our story before closing out the campaign early. We were a little too ambitious with our $40k goal which would have allowed us to do everything at once - from socks to belts and even our online sock builder community. Since the Kickstarter launched we have secured a couple of appearances in large holiday gift guides. With appearances in holiday gift guides coming up it is much more important for us to have a solid selection of quality product for customers to choose from. For this reason we have closed our Kickstarter early with plans to re-launch next week at a lower funding goal of $15k. This $15k will allow us to manufacture 12 new skus of socks in Alabama and 5 new skus of bow ties and pocket squares here in the Garment District. With your continued support we will be able to put our best foot forward this holiday season growing our brand and company.
We can’t thank you enough for your support and enthusiasm this far and we hope that upon our re-launch we can count on you for continued support.
Thanks again, Kevin, Dan, and the Wits + Beaux Team
Premium men's accessories made in the United States, designed in NYC, worn by all.
As every debonair man knows, the foundation for great style begins with a pair of standout socks. Just over a year and a half ago, as we performed our quarterly ritual of scouring through endless websites looking for the perfect accessories to bolster our closets for the season, we came to the realization that the options we wanted simply were not there. From patterns to colors to prices to fits, few knew how to satisfy the dapper male's thirst for attention. We constantly found that our go-to clothing brands represented men’s accessories as an afterthought to their collections, instead of a priority.
Build a company focused solely on men's accessories, cut out the middle man, and make sure to create what customers want. Taking matters into their own hands, Wits + Beaux co-founders Kevin, Dan, and Kent decided to reinvent the men's accessories game by focusing on bold, trend-setting seasonal products with a keen eye on aesthetics.
Not only are the wits and beaux of society devilishly stylish, they are much too smart to keep spending money on overpriced accessories. And so, we bring you Wits + Beaux; a company committed to bringing you the very best in men’s accessories at a great price. We hope you enjoy our story.
WHAT'S WITH THE NAME?
Wits + Beaux is a regeneration of tradition in a contemporary, and fashion-forward world. The wits and beaux of society were known for being thinkers, creators, and trend-setting gentlemen of fashion. They are our namesake, and inspired us to create a company that would influence everything a man strives to be: confident, innovative, intellectual, and of course, the epitome of style. One beau in particular, Beau (George) Brummell, is credited with first “suiting up” the modern man and combining the sport coat and tie as we wear today. Without Beau, the style-master behind full-length pants, we might be tragically sporting the high-water look. And so, with a nod to this history of sophisticated and stylish gentlemen, a line of curated and well-designed men’s accessories was born.
WE BEGAN WITH SOCKS
Combining innovative thinking + data-driven color and fashion trends, we have built the SOCK for YOU:
Slip on a pair of Wits + Beaux socks, and you’ll immediately notice the difference. We designed and prototyped over 50 socks with different lengths, fabric blends, and colors during our alpha and beta runs to ensure we got it right. Creating a feedback loop from friends, family, and early customers proved invaluable to our iterative engineering.
IT'S IN THE DETAIL
Here at Wits + Beaux, we love to inspire and be inspired. Confident in your style? Upload a shot of your exceptional taste in swag to Twitter or Instagram with the hashtag #witsandbeauxstyle and you will be featured on our blog!
ON THE HORIZON
Since the "no neutral socks" revolution started, our vision has expanded to fun, colorful, and quality men's accessories. Why limit the accents to your ankles? We want to be your seasonal “accessories guy” - the one-stop shop for everything you need to elevate your style to the next level, all at an affordable and accessible price point.
Socks were our firststep, in accessorizing your wardrobe each season.
GQ recently declared that belts are the new tie, and we couldn't be more excited. Breaking out of the world of neutral leathers, our New York-based belt manufacturer, Johnny, has been hand crafting belts since the ‘70s. Johnny connected us with a mill in Pennsylvania to bring our stylish belt weaves to life. These colorful accents will be capped off with quality leather right here in NYC’s Garment District.
For Dan, the occasional tuxedo and bow tie combo was not enough. Feeling the need for some weekly flair, he started Bow Tie Tuesday at work. While we don’t want to say that he started the fire, his office has never been the same. Follow his weekly bow tie adventures each Tuesday on Instagram with #witsandbeauxtie.
Ready to join the revolution? Our premium bow ties are adjustable from 14” - 20” and made in New York by Simon whose shop continues to produce high quality garments for name brand companies. For an added pop, we offer pocket squares to match!
WATCH YOUR CONFIDENCE
The tell-tale sign of a stylish man, a watch should never be an afterthought - but rather meticulously designed to articulate your personality. We are in the midst of creating a quality watch face right here in America, with strap designs and innovations to bring you the perfect style to sync up with your lifestyle. Below is a sample of one of our first prototypes. We plan on bringing you more colorful options to punctuate your outfit, and make the right statement about your unique flair.
At Wits + Beaux, your style is our inspiration, so we are developing a platform to bring you into the creative process. We want to make you the designer and bring your custom sock designs to the market. At this year’s New York Tech Day – a veritable entrepreneurial “science fair” that featured over 400 start-ups – we debuted a test version of our proprietary sock designer and had over a hundred people eagerly get involved with the design process.
Try it out here : http://sockbuilder.witsandbeaux.com
Your voice is very important to us and we want to build out the "design-your-own" functionality so that you can not only create your own patterns, but submit them to be voted on and manufactured. Every season, Wits + Beaux will feature a line of socks designed and voted into production by you, our community. We are excited to give you the reigns, and let your unique style diversify our line.
~A step in the right direction~
At Wits + Beaux, we feel social responsibility is the future of sustainable commerce. If your product design is chosen to be sold as a featured collection, a % of product sales will be split by you and the non-profit of your choice.
Wits + Beaux is committed to redefining fashion, bringing you the highest quality in men’s accessories, at a fair price. In our efforts to keep you feeling footloose – and still fancy – we are asking for your help. With your support, we will be able to bring you our Fall line of men’s accessories and further expand our product design technology. The American craftsmen we’ve found will deliver an unparalleled and top-notch product that will elevate your style. Help us bring you men’s accessories you’ll be proud to wear this upcoming season.
Risks and challenges
Our team not only has roots in the New York fashion industry, but we’ve also been sourcing material and working to perfect our products for almost a year now. We have a team of engineers, creatives, strategists, dreamers and 50% of Wits + Beaux are Eagle Scouts. Although we can not control the adversity we will face, we feel prepared to face those challenges head on.
Production - Our team has previously worked on apparel manufacturing with the same factory. We’ve been in constant contact with the factory for the past few months perfecting samples. They are anticipating our full production order post-Kickstarter and should have no problem with the volume.
Fabrics can be discontinued- although the chances of this are extremely slim, should it happen, it could lead to a fabric substitute or delayed delivery. But rest assured, we will never make changes or substitutes without consulting our customers with 100% transparency.
We have been shipping our product for over 6 months now, so we feel we have the kinks worked out.
Completion of Kickstarter
Wait up to 20 days for funds to clear
Week 1: Backer survey (choose packs, provide mailing address, etc.)
Weeks 2-9: Production
Weeks 10-12: Freight
Week 13: Final packaging and fulfillment
Design - Technical packs have been completed by our designer who has over a decade of experience working with top brands. We will only be making minor final color tweaks before we start production.
Timing - We’ve set a reasonable production and fulfillment schedule, but there are inherent risks of delay in the process. We will over-communicate with our factory partner and our backers to ensure transparency and timeliness.Learn about accountability on Kickstarter
- (30 days)