The Cone by WISKI | Scratch Beautifully (Canceled) project video thumbnail
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$27,999 pledged of $60,000 goal
backers
By WISKI
$27,999 pledged of $60,000 goal
backers

About

Hi Kickstarter, unfortunately we had to cancel funding for The Cone, but do not worry, The Cone will be back! Please check www.wiskicat.com for the latest info.

We believe loving your cats should not mean making compromises when it comes to your home. You spend time and effort making your home beautiful, so why fill it with cat products that feel like an afterthought? It's our mission at WISKI to make cat products that you will love as much as your cat does. That's why we created The Cone!

MEET THE CONE! The Cone is the world's most beautiful scratching post and nap space for your cat. Designed to last a lifetime, it's the perfect complement to any modern home.

CATS NEED TO SCRATCH The best way to keep cats from scratching furniture is to give them a dedicated place to scratch. There are posts on the market that do a satisfactory job, but few, if any, that we'd actually WANT to have in our homes. The idea to create a beautiful scratching post was born!

TALL & STURDY In nature, cats scratch trees; at home that's your armchair. Why? Because they're tall, and won't tip or wobble when your cat scratches them. We made The Cone over 30 inches tall to make sure cats can fully stretch out when they scratch, and at over 15 lbs, it's super stable. Scratching, playing, jumping, or climbing, your cat won't knock it over (even big kitties!). Safety is our top priority and we tested The Cone with lots of different kitties!

 

100% NATURAL SISAL Made completely of natural plant fibers, sisal is strong and durable, yet still shreds under kitty claws, making for an irresistible scratch. Many cats prefer sisal to upholstery fabric, one more reason they'll choose The Cone over the couch.

 

REPLACEABLE SISAL WRAP It was important to us that The Cone be super long-lasting, so we made sure the sisal was replaceable. If the Wrap becomes worn, it zips off and can be swapped out for a new one. You won’t need to do it often, though; we estimate one sisal Wrap can last a single cat as long as 5 years!

 

SLEEPING NOOK The Cone has the perfect spot for your kitty to do some next-level napping. Elevated off the floor, with a plush cushion, it's sure to be the most coveted seat in the house. And for cats who do next-level shedding, the cushion cover is machine washable!

 

FLIP IT A leopard can't change its spots, but The Cone can change its look with just a flip! The Cone's cushion has a different accent color on each side. Feel like changing things up? Just flip it!

 

COLORS The Cone's subtle color scheme is meant to fit in any modern home. Want an extra pop of color? Choose the BOLD cushion cover (brick & navy). Want to keep things simple and classy? Go for the CALM cushion cover (sand & ivory).

 

HANDLE The top of The Cone's frame serves as a convenient carry handle, making it easy to move The Cone.

 

FEET FOR HARD FLOORS The Cone comes with a set of soft vinyl feet for use on hard floors. They prevent The Cone from sliding, and prevent damage to your floors.

 

SPECS

BUILT TO LAST The Cone's frame is made from solid steel rod and powder coated to stand the test of time. Combined with the replaceable sisal Wrap, you'll be able to pass The Cone on to your kittens and grand kittens! 

SHIPPING

Free shipping is included for all reward levels.

Unfortunately, due to the product's large size and high costs of shipping, we cannot ship outside the U.S. at this time. If you're outside the U.S. and are interested in The Cone, please reach out to us. We would love to be able to offer international shipping in the future and knowing where there is interest will be a big help.

 

TIMELINE

A note on the project timeline: 
We still have some minor manufacturing details to smooth out and unexpected problems tend to pop up with manufacturing projects. With that in mind, we chose a timeline we can confidently deliver on. We’ll be sure to keep you updated.

 

MANUFACTURING We have already identified a number of manufacturing partners to make all of The Cone's various components. We've been working closely with a number of them over the past months to help refine The Cone for manufacturing and we've developed strong relationships with many of them along the way.

 

We miss you McCally Cat
We miss you McCally Cat

WISKI was founded by industrial designer Evan Ryan when he became frustrated with the limited options in the pet aisle. A proud cat daddy to a big gray tabby named McCallister, who LOVED to scratch, he had already tried a number of scratching posts until he found one that worked.

But, every day he had to look at a scratching post that was 50 shades of beige and decades out-of-date compared to his home decor. Ultimately, he decided to put his skills to use and create a line of modern cat products that work great and that people will love having in their homes.

With 10 years of experience as an industrial designer, working for both big corporations and small startups, he's gone through the product development and manufacturing cycle many times over. 

We've spent over a year working full-time to develop The Cone. From initial napkin sketches to CAD models and working closely with our manufacturing partners, making The Cone a reality has been our focus every day.

We talked to a lot of cat parents to get their input and did hours of research and testing with many different kitties of various sizes and energy levels. All of this was to ensure The Cone will perform well and, most importantly, be safe for your cats!

Early sketches exploring "beyond a post"

 

Hand cutting and sewing early stage prototypes

 

We went through many iterations to get the size, shape, and stability just right

  

Testing with many kitties at the Brooklyn Cat Cafe 

 

Testing at home with our big boy McCallister

 

Sketch communication with manufacturing partner refining details 

 

Wrap pattern layout exploring how to create the least material waste 

 

Video of Wrap samples being cut out on a CNC cutter

 

A BIG thank you to all the people and organizations we could not have done this without:

Product testing done at the Brooklyn Cat Cafe
Steel Frame Prototypes by Jimmy DiResta & Ryan Cunningham
Textile Prototypes & Samples by Dow Cover Company
Video Produced by Good Ride Machine
Video Directed by Paul Emerson
Cinematography by Yusuke Sato
Music Composition by Andrew Logan
Voice over by Harry Lees & Sarah Shapiro
Acting by Beadie and Rhonda Pearlman
Copy Editing and Emotional Support by Liz Logan

And of course a big thank you to all our friends and family who put up with the madness that has been developing this product and campaign!

  

Risks and challenges

With more than a decade of experience in design and manufacturing, the team at WISKI is well versed in bringing products to market. Along with that experience comes the knowledge that there are always unexpected issues and challenges when it comes to manufacturing projects.

We've done a lot of work already to make sure that everything goes as smoothly as possible, and we've built extra time into our timeline to deal with unexpected challenges. Here are the challenges we've identified:

Importing Sisal
The raw material comes from China, and placing a large overseas order always comes with risk. We're working with a number of companies who import the exact kind of sisal we need to make sure it goes smoothly.

Manufacturing Tweaks
The final design of the Wrap is still being tweaked to improve some fit and finish details. Resolving such issues generally takes time and creative thinking. We've budgeted a number of months into the schedule to make sure nothing gets rushed or overlooked.

We promise to actively deal with any challenges in a timely and professional manner, and to be transparent and accurate as we keep you informed. We're excited to update our backer community regularly as we overcome challenges and reach our production milestones.

Thanks in advance for your generous support!
Evan and the team (cats and humans) at WISKI

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  1. Select this reward

    Pledge $1 or more About $1.00

    Kitty Head Bonk!

    Every dollar helps!

    To show you how much we appreciate your support, you will receive exclusive insider updates and photos as we bring The Cone to life!

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    Pledge $100 or more About $100

    The Cone - Super Early Bird

    Get one Cone at $200 off the retail price!

    Your choice of cushion (Bold or Calm), each with a different color on both sides. (you'll choose later)

    Retail price approximately $300
    Shipping only available to the lower 48 states

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    Pledge $165 or more About $165

    The Cone - Early Bird

    Get one Cone almost half off the retail price!

    Your choice of cushion (Bold or Calm), each with a different color on both sides. (you'll choose later)

    Retail price approximately $300
    Shipping only available to the lower 48 states

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    Reward no longer available 40 backers
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    Pledge $185 or more About $185

    Early(ish) Bird

    Get one Cone $115 off the retail price! 

    Your choice of cushion (Bold or Calm), each with a different color on both sides. (you'll choose later)

    Shipping only available to the lower 48 states

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    Reward no longer available 95 backers
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  5. Reward no longer available

    Pledge $215 or more About $215

    The Cone

    Get one Cone $85 off the retail price!

    Your choice of cushion (Bold or Calm), each with a different color on both sides. (you'll choose later)

    Retail price approximately $300
    Shipping only available to the lower 48 states

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    Reward no longer available 3 backers
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  6. Select this reward

    Pledge $215 or more About $215

    The Cone

    Get one Cone $85 off the retail price!

    Your choice of cushion (Bold or Calm), each with a different color on both sides. (you'll choose later)

    Shipping only available to the lower 48 states

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Funding period

- (30 days)