We believe loving your cats should not mean making compromises when it comes to your home. You spend time and effort making your home beautiful, so why fill it with cat products that feel like an afterthought? It's our mission at WISKI to make cat products you’ll love as much as your cat does!
MEET THE CONE! The Cone is the world's most beautiful scratching post and nap space for your cat.
INTRODUCING THE CORR LOUNGE The Corr Lounge is our modern take on the humble cardboard scratcher. It’s another great spot for your kitty to scratch and snooze.
CATS NEED TO SCRATCH The best way to keep cats from scratching furniture is to give them a dedicated place to scratch. There are other scratchers that do a satisfactory job, but few we'd want to have in our homes.
TALL & STURDY In nature, cats scratch trees because they're tall, and don't tip or wobble. At home, the next best thing is your favorite armchair. We made The Cone to give cats a better option. At 30 inches tall, cats can fully stretch out when they scratch. With a weighted base, it's super stable.
THE BEST SCRATCH FOR YOUR CAT Cats can be picky, which is why we’re offering The Cone with a choice of scratching wraps. Our felt wrap is soft with a bit of texture, great for cats that like to scratch softer materials like carpets and upholstery. Our 100% natural sisal wrap is strong and durable with lots of texture. It’s an irresistible scratch for kitties that really love to dig in.
REPLACEABLE WRAP The Cone is designed to be long-lasting and not another product that will quickly end up in a landfill. When the wrap becomes worn, it can be easily replaced. Our felt wrap is also reversible, and we estimate one will last a single kitty around 6 months with regular use (3 months per side). Our premium sisal wrap is super durable and can last a single cat up to five years!
SLEEPING NOOK The Cone has the perfect spot for your kitty to do some next-level napping. Elevated off the floor, with a soft felt pad, it's sure to be the most coveted seat in the house. And for cats who do next-level shedding, the pad is removable and easily cleaned.
CARRY LOOP The loop on the top of The Cone isn’t just cute, it’s also a convenient handle, making The Cone easy to move.
COLORS The Cone's subtle color scheme comes in three varieties and is meant to fit in any modern home. Every option comes with carry loops in two colors, giving you a choice of a matching or contrasting look.
SIMPLE ASSEMBLY The Cone ships flat and is easy to assemble. It requires no special tools or skills beyond a screwdriver, and we estimate it will take under 15 minutes to assemble, start to finish. We’re also planning to make a short video explaining the assembly to make the process even easier.
THE CARDBOARD SCRATCHER, ELEVATED Just because a material is inexpensive doesn’t mean it needs to look cheap. Cats love scratching cardboard, so we thought it was time to elevate the status of the humble cardboard scratcher. With clean lines, a simple design, and a pop of color, The Corr Lounge is the perfect cardboard scratcher for your modern home.
ERGONOMIC The shape of our lounge is perfectly suited for the shape of your kitty. With a raised area on each end, they’ve always got the perfect place to rest their weary kitty heads.
ELASTIC Our patent pending elastic strap design means the individual cardboard layers are not glued together. This makes for a simpler product with less waste. You can even switch or move damaged layers to keep The Corr Lounge looking like new.
REPLACEABLE CORE The Corr Lounge comes with a durable metal base that raises the action up off the floor. The cardboard core is replaceable, meaning you can keep a high-design look without paying a high-design price when it wears out. For those who want all the great functionality, ergonomics, and simplicity without the elevated base, we’re offering the cardboard refill by itself as The Corr.
FLIP IT Is a bigger, flatter scratching area your kitty’s thing? Or perhaps your cat is just looking for a little variety? Either way, our cardboard core flips over, giving you two sides to choose from and making each refill last twice as long.
COLORS Each Corr Lounge comes with three elastic band color options.
Industrial designer Evan Ryan founded WISKI when he became frustrated with the limited options in the pet aisle. A proud cat daddy, he purchased many scratching posts for his cats, but even those that worked noticeably clashed with his home decor. Ultimately, he decided to put his skills to use and create a new generation of modern cat products.
Evan believes that often the least amount of design can have the most impact. Inspired by the clean lines of Scandinavian modernism, he strives to create products that have character and visual appeal, yet are incredibly simple and pared down, allowing them to blend into almost any environment.
With 10+ years of experience as an industrial designer working on projects ranging from consumer electronics to construction machinery, he's gone through the product development cycle many times and is well versed in what it takes to bring a product to market. You can find more of Evan’s work on his personal design website. The WISKI team is rounded out by a small group of folks with backgrounds in business, sales, marketing, and manufacturing.
We launched an early version of The Cone on Kickstarter last year but ended the campaign early after receiving feedback that most people thought that version was just too expensive. We’ve spent the last year re-designing The Cone to make it more affordable, while keeping the stuff that made the original great and adding The Corr Lounge along the way. Now we’re back on Kickstarter so you can help us get The Cone and The Corr Lounge out of our imaginations and into your living room!
In manufacturing, the more of anything you make, the cheaper each unit gets, making the product more affordable for the customer. Making products that are reasonably priced is important to us, and that’s where you come in.
We’re on Kickstarter asking for your help to raise the money we need to place a large first order of both The Cone and The Corr Lounge, as well as to pay for the tooling needed to create these products. Our $20,000 goal is based on the cost of those orders and takes into account money our team is personally investing in this project. Placing a large order lets us offer our products for the prices you see here. Without it, and without you, this would not be possible!
Early ideas on how to construct a more affordable Cone.
Our initial plan was to use a flexible plywood shell that would double as a structural frame. Unfortunately, as soon as we started prototyping we discovered that there were several major issues, chief among them was that the conical shape put the material under too much stress and would splinter or break. We did manage to make a cool-looking wood prototype, but it was very fragile and too difficult to assemble.
We did months of problem-solving after that first prototype, eventually transitioning to a high-quality thick plastic shell over a wood sub-frame which offered us more flexibility as well as improved structural strength. Above is a tiny fraction of the ideas and planning it took to get there.
These are some of the prototypes we made along the way, from the first wood shell idea through the development of the plastic shell + frame and finally refining all the details including the carry loop, fit-and-finish, and the color scheme. These prototypes were invaluable to us in testing every aspect of The Cone to make sure it met our high standards.
The Corr Lounge was a less fussy affair. It was basically designed from start to finish over a cup of coffee while on holiday in Copenhagen (where some of the world’s best design just happens to be on display). There were some minor manufacturing challenges to overcome but we’ve more-or-less stayed true to that original sketch! (starred above: middle right)
MULTIPLE REWARDS If you’d like multiples of any product, back the product or combo you’d like and send us a message. We’ll let you know how you can add more to your pledge. Please note: early bird offers are limited to one per person.
SHIPPING Free shipping is included for all reward levels to the lower 48 states in the U.S. Unfortunately, due to the high costs of shipping, we cannot ship outside the U.S. at this time. If you're outside the U.S. and are interested in The Cone or the Corr Lounge, please reach out to us. We plan to offer international shipping in the future and knowing where there is interest will be a big help.
MANUFACTURING We have already selected a number of manufacturing partners to make our products. We've been working closely with them over the past several months to complete all the pre-production work and engineering so as soon as we hit our goal, we can begin ordering tooling and getting final production samples. The majority of our partners are located in the U.S. with some raw materials and simple components coming from Asia.
TIMELINE Here’s a breakdown of our planned production schedule:
As soon as our funding goal is met:
Order tooling for: Cone Shell, Corr Frame, & Corr Cardboard Core
Order final production samples for: Cone Frame & Corr Frame
June (once campaign ends)
Place production orders for: Cone Shells, Felt Wraps, Sisal Raw Material, Corr Cardboard Cores, & various hardware components (screws etc.)
Finalize design for Sisal Wrap
Begin development on packaging for all products
Place orders for: Cone Frames, Corr Frames
Finalize packaging for all products
Place orders for: Packaging
Sisal Arrives in the U.S. Sisal Wrap production begins
Felt Wraps arrive in U.S.
Send surveys for backer shipping information
Shipping begins: Cone Felt, Corr, Corr Lounge, & Felt Combos
Shipping: Cone Sisal & Sisal Combos
A note on the project timeline: It’s always possible that unexpected problems could arise. We promise to keep you updated on our progress, any delays, and what we’re doing to address them.
Winter Holidays: Our estimated ship date is just before the holidays. Please understand that while we are going to do our absolute best to stick to this timeline, we cannot guarantee shipment before the holidays. Please let us know if you have any questions about this. We’ll be happy to answer them.
COLOR CHOICE We’ll collect your color choice information after the campaign is finished. We’ve done our best to represent the final production colors for all products, but please understand that all colors depicted in this campaign are approximate and subject to change.
Risks and challenges
With more than a decade of experience in design and manufacturing, the team at WISKI is well versed in bringing products to market. Along with that experience comes the knowledge that there are always unexpected issues and challenges when it comes to manufacturing. We've done a lot of work already to make sure everything goes as smoothly as possible, and we've built extra time into our timeline to deal with unforeseen obstacles.
We promise to actively deal with any challenges in a timely and professional manner, and to be transparent and honest in communicating with our backers. We're excited to update our backers regularly as we overcome challenges and reach our production milestones.
Thanks in advance for your support!
Evan and the team (cats and humans) at WISKI
- (29 days)