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$5,106 pledged of $25,000 goal
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By Sasha Johns
$5,106 pledged of $25,000 goal
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About this project

Sasha Johns: The woman behind the jelly
Sasha Johns: The woman behind the jelly

I'm Sasha Johns, the jelly artist from Alabama. 

True Vine Gifts is currently a cottage business with three legs and all three legs work together. There is True Vine Gifts the Blog, True Vine Gifts the handmade business, and True Vine Gifts the Jelly business. 

These three legs together started out as a way for a stay at home mom to be at home with her kids, but still contribute to the household income. In the last year, it's become a full time career, that still gives me that flexibility in my schedule so that I can meet the needs of my family. 

My first night at the Birmingham Art Crawl
My first night at the Birmingham Art Crawl



This last year things got a little crazy in the jelly leg. I made more jelly than I have ever made before, and because I was working under the state cottage license for cottage businesses, I was doing it all in my little kitchen at home. Working under the cottage license also limits me to face to face transactions. That means no internet sales, and no wholesaling to stores or restaurants for the jelly leg of the business . 

But everyone wants this jelly! And I want to get it to them!!

True Vine Gifts Jellies are jellies made from wine. While this product was born here in the south, it's a jelly that is for way more than just your biscuit. 

There are currently six jellies that make up the basic line. These are my focus for getting into production first.

Cabernet Sauvignon
Sangria
Merlot

Pinto Grigio
Chardonnay
Moscato

True Vine Gifts jellies can be used for marinades and salad dressings as well as many other applications.  You'll find recipes for these jellies on the blog I mentioned. truevinegifts.com.  I'm constantly experimenting and adding new recipes for the jellies. 

My goal is to get it into the hands of local chefs for use in restaurants, on the shelves of stores looking for a great and versatile product, and eventually down the road begin a gourmet subscription crate with them.

As the owner and operator of True Vine Gift Jellies, I am currently state certified to produce my jellies commercially for sale with retailers and via the internet. I took care of that last month, so I am ready to go!

I just need YOU to help me get it into production!

For the small startup entrepreneur, there is a lot of cost and overhead to get such an endeavor rolling. 

I have already acquired a state certification to be a legal food processor, and I have located a kitchen where I can get the product made under all the proper requirements this summer. 

With the full funding of this Kickstarter campaign, your investment in True Vine Gifts will pay for my license, the provision of a state certified kitchen to cook in, employees to help me get the work done, the necessary insurance to cover the business, supplies, and ingredients, travel costs to meet with potential clients and authorities in the business. 

All funds will be used specifically for the growing of the True Vine Gifts business. 

Risks and challenges

It's important I get the funding now. The kitchen I need to use for this first big project is only available during the summer months. Because my product begins with wine, it can't be on the property during the school year because the kitchen is a state kitchen that hosts school kids during the school year.
These kids can't have access to the ingredients for my product.
The great news is that it is that this kitchen is completely certified by the state. Even better, it has the capacity to allow me to make 40 gallon batches which makes it perfect for making plenty of product for the entire year in one season.
By getting complete funding for the project now, I will have time to get my products tested quickly for PH by the state so the product can be made as soon as possible, and ready to roll out for sale in September for the beginning of the holiday season.

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    By contributing $10 to this campaign you are saying, "Hey, I want to see True Vine Gifts jellies in a store one day!" You receive a beautiful handmade thank you card made by The Little Red Flag, and a shout out on Twitter as well as a credit on the "Thank You" page of the True Vine Gifts blog.

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  2. Select this reward

    Pledge $25 or more About $25

    For your $25 pledge to this project, you'll receive one 8 ounce jar of Cabernet Sauvignon jelly along with a recipe for how to use it for more than just an appetizer poured over cream cheese and served up with crackers. (although that is a really good way to use it)

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  3. Select this reward

    Pledge $25 or more About $25

    For your $25 pledge to this project, you'll receive one 8 ounce jar of Chardonnay jelly along with a recipe that will expand it's use beyond that of a biscuit or PB&J. (not that anything is wrong with putting it on a biscuit or a PB&J)

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  4. Select this reward

    Pledge $25 or more About $25

    For your $25 pledge to this project, you'll receive one 8 ounce jar of Merlot jelly along with a recipe for how to use it for more than just an appetizer poured over cream cheese and served up with crackers. (although that is a really good way to use it)

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  5. Select this reward

    Pledge $50 or more About $50

    When you back this project with $50, you will get an 8 ounce Moscato Jelly with a recipe on how to use it in a peach tart, plus one handmade cork keychain.

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    Pledge $50 or more About $50

    When you back this project with $50, you will get an 8ounce Sangria jelly with a recipe on how to use it to make the most amazing grilled kebabs ever, plus one handmade cork keyring.

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  7. Select this reward

    Pledge $100 or more About $100

    If you back this project with $100, you will receive a set of "The Whites". One 8 ounce jar each of Moscato, Pinot Grigio, and Chardonnay jellies. Each jar will come with a complimentary recipe so you can eat your jellies with more than just your English muffin in the morning. (even though this stuff is really good on English muffins)

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    Pledge $100 or more About $100

    If you back this project with $100, you will receive a set of "The Reds". One 8 ounce jar each of Sangria, Merlot, and Cabernet Sauvignon jellies. Each jar will come with a complimentary recipe so you can dazzle your friends with your culinary skills.

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  9. Select this reward

    Pledge $250 or more About $250

    If you back this project for $250 you will receive your choice of three 8 ounce True Vine Gift jellies from the original 6 choices: Merlot, Cabernet Sauvignon, Sangria, Chardonnay, Moscato, or Pinot Grigio. Each of your choices will come with an exclusive True Vine Gifts recipe idea. You will also receive a handmade, 13 inch cork letter of your choice. Finally you will get a set of five matching handmade cork Christmas ornaments exclusively made by TVG just for you.

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  10. Select this reward

    Pledge $250 or more About $250

    Do you have a company that my brand could easily compliment? For a $250 pledge to this project, I am willing to try your product and write an honest post on the True Vine Gifts blog about it between June and December of 2016. This comes with social media blitzing on facebook, twitter, pinterest, and instagram after the post goes live.

    Disclaimer: Product must be a good fit for both parties. If you have any questions feel free to contact me at sashamjohns@gmail.com before committing to this reward.
    .
    See this piece for an example of such a post. http://truevinegifts.com/decadent-drunken-brownies/

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    Pledge $350 or more About $350

    When you back this project with $350, you will get a personal jelly making class with me at my home. We'll make a regular batch of jelly with whatever fruit that is in season and you'll go home with jelly you made yourself!!! A light lunch will be included.

    Note: This reward is only available to Birmingham area backers. Unless you have the means to get here yourself from out of town. Lodging is not included.

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  12. Select this reward

    Pledge $500 or more About $500

    When you back this project with $500, you will get a half dozen of True Vine Gifts jelly. One of each flavor: Cabernet Sauvignon, Merlot, Sangria, Chardonnay, Moscato, and Pinot Grigio. Each one will come with an exclusive True Vine Gifts recipe idea.
    In addition to this, you will recieve one of my sister Tabitha's famous homemade Bordeaux Cherry Cakes. (they are stupid good and may need a kickstarter of their own one day)
    Lastly, you will also receive a 13 inch hand made cork letter of your choice, and a set of 5 matching cork Christmas ornaments all made by artist Sasha Johns.

    See https://www.etsy.com/shop/TrueVineGifts/neu to see examples of my work.

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  13. Select this reward

    Pledge $750 or more About $750

    When you back this project for $750, You'll get a full dozen of True Vine Gifts jelly. Two of each flavor: Cabernet Sauvignon, Merlot, Sangria, Moscato, Chardonnay, and Pinot Grigio. Each flavor comes with an exclusive True Vine Gifts recipe to use with jellies. You will also receive a 13 inch cork letter of your choice, and a custom set of cork jewelry that includes earrings, necklace, bracelet

    See https://www.etsy.com/shop/TrueVineGifts/neu to see examples of my work.

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    Pledge $1,000 or more About $1,000

    When you choose this reward, you will receive a full dozen jellies of which you will choose the flavors from Cabernet Sauvignon, Merlot, Sangria, Chardonnay, Moscato, or Pinot Grigio. Also you will receive your choice of a 13 inch custom handmade cork or bottle cap letter. You will enjoy a set of five cork angel Christmas ornaments with this reward as well as complete set of custom cork jewelry designed just for you that includes a pair of earrings, a necklace, and a bracelet.

    See https://www.etsy.com/shop/TrueVineGifts/neu to see examples of my work.

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  15. Select this reward

    Pledge $2,500 or more About $2,500

    You may have noticed the streak of purple in my hair on my campaign video. Choose this reward and you get to choose the color of my streak (up to two colors). This is a super fun reward for the person who is a huge team fan! I could be sporting your teams colors all through football season! I will keep the color from September through December.

    In addition, any time my hair color is complimented I will happily exclaim your team's war cry be it Roll Tide, War Eagle, Hotty Toddy, or otherwise. This goes for non SEC fans too.

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    Pledge $2,500 or more About $2,500

    This reward is great for corporate gifts! Imagine having a True Vine Gifts jelly flavor exclusive to your company!

    I will sit down with you and discuss flavors and together we will come up with a jelly flavor that will be exclusive to your business. I will go to the kitchen to develop it and provide you with some samples for your final approval.
    Finally, after getting it ready for commercial production, I will provide you with 3 dozen 8 ounce jellies as part of the reward.
    After that, the recipe will remain exclusive to your business. It will never be sold commercially.
    You will need to provide your own labeling with a shout out to me as the maker (Example: ACME's ABC Jelly made by True Vine Gifts) following all FDA guidelines.
    We will work together to follow a production schedule to meet your corporate gifting needs.

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  17. Select this reward

    Pledge $2,500 or more About $2,500

    If you choose this reward you will receive two dozen 8 ounce jellies in your choice of flavors. You can choose two 13 inch cork or bottle cap letters of your choice. You will receive a set of 5 angle cork Christmas ornament. You can choose 5 handmade scrabble necklaces that I will design to your needs. I will work with you to create a custom set of cork jewelry unique to you from True Vine Gift including a pair of earrings, a necklace, and a bracelet. You can choose a cork key ring from my current inventory. And finally I will create for you a custom cork wreath from True Vine Gifts.

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Funding period

- (29 days)