by Phil Windley
The process seems comfortable to me. In the second paragraph on screen three, I would recommend changing "Fuse Connected Car" to "the Fuse Connected Car application." I think this may clear up a potential confusion about the app being able to manage multiple connected cars.
A user will successfully register.
However, the user will not understand the concept of apps and personal clouds. A sketch with both propositions in different colors might be more useful. The best would be to have the personal cloud run under a different name or with another provider.
It seems clear, though most people won't distinguish it from linking to Facebook, which is fine; the ability to see their personal cloud with and without this link may be helpful (in "more info" I suppose).
One thing that would give even more warm fuzzies: in #3 after you say "will not function properly", you might say "You can come back and take this step any time." It's probably more work to allow them to turn on and off this access, but I know for me it's more comfortable to know I can change my settings later if I'm not entirely sure right now.
Phil, appreciate the chance to provide feedback. Certainly not an expert, so take my feedback for what it's worth.
I'm not sure most users will need the added information on personal clouds. There will be a small subset of those using and purchasing that will appreciate the concept, but my sense is that as adoption increases the majority of those using the fuse connected car app will just be interested in getting cool data/visuals about their car and trips.
With that concept in mind, Screen 1 could be shortened to:
Get started by linking this app to your Fuse Personal Cloud. Don’t worry, if you don’t have one yet, you can create one.
Then you might consider hyperlinking 'Fuse Personal Cloud' to either the same page as your 'More Info' button or a more detailed one on what the benefits of the personal cloud to the end user are (privacy, other vehicles to track on the same app, ultimate control of your data, plus many cool future apps. You might also include info similar to what is on screen 3 as to what data this app has access to on the cloud and that it won't work without access to your personal cloud)
Then on screen 2 after clicking let's go - It might make sense to have a slightly different color scheme or something to differentiate the two services/apps (Fuse Connected Car and the Fuse Personal Cloud) Not only would it separate out the concepts for the user and make it easier for them to understand the next time they connect to their Fuse Personal Cloud from a different app, but it also will make more sense to them when they hit the Allow screen.
Your graphic on the first screen suggests the three components of the ecosystem: personal cloud, OBD-II device, and app. I would suggest using those visual symbols either directly or as part of the color scheme to suggest to the user which parts of the onboarding process pertain to which components. For example, make the "Fuse Personal Cloud" screens blue instead of orange, or include the cloud graphic in the header.
The "More Info" page could also make use of these visuals. You often have effective diagrams on your blog to explain the abstract concepts of personal cloud architecture. This would be a good place for one of those.
I like the general flow, Phil. It's true that this handful of screens may not enlighten people on the entire idea of "Personal Clouds", but it looks to be something that folks should be able to successfully use.
I personally associate more with the word "connect" rather than "link", but both are used interchangeably around the web. For example, Facebook says "link" to your twitter account, while twitter says "connect" to your Facebook account.
I also think that "Let's Get Started" seems like you're creating an account and it would be clearer to have 2 buttons - one for connecting an existing account and one for creating one.
I had a few other wording/design suggestions that I mocked up using your proposal here: https://www.dropbox.com/s/k7gxxlssogpfkik/FuseCloudSuggestions.png