About this project
Our product reduces wind noise, allowing cyclists to focus on what matters--enjoying the ride!
Hear the difference
The creators of Wind-Blox have been hard at work for over a year perfecting the design with the help of a local manufacturer, testing prototypes with the help of cyclists, getting advice from entrepreneurs and lawyers, and sharing their excitement with anyone who has ears. The time has come. The product has been tested, revised, re-tested, and finalized, and the planning, patent and trademark are in place. It's time to launch Wind-Blox so that cyclists can hear less wind noise than ever before.
Join us. Buy a pair or two or ten, get the word out, celebrate our beginning as we raise funds to cover marketing and inventory. Your money goes directly to promoting awareness of the effect of wind noise as we get Wind-Blox onto helmet straps of cyclists everywhere.
"When I use these, I could hear my dad talking and giving me directions" -- Kevin B., El Cerrito
"It blocks wind and therefore noise is not affecting your biking and you could be aware of what's going on around while biking...plus its really comfortable on the helmet and ear." -- Arnie A., Vancouver
"They are great. Even at higher downhill speeds it is a huge difference.... Thank you again for a great product. Hope to see it in stores." -- John H., Portland
First prototype October 2011
Presentations at Toastmasters April 2012 and ongoing
Facebook company page May 2012
Wordpress product presentation (as "Windblockers") July 2012
Initial provisional patent submitted July 2012
LLC formed July 2012
Product testing September 2012
Manufacturer iterations September 2012 - August 2013
Patent application submitted (U.S. Serial No. 29/465,865) July 2013
Trademark search and registration August 2013
Product Development Process
We’ve experimented with many designs, fabrics and attachment schemes, and at iteration 14 arrived at a product that meets our requirements for effectiveness, style, durability, and simplicity in production. With each iteration, Wind-Blox were tested in our neighborhood and on a 13 mile commute. Additionally, our impartial field testers have tried many intermediate prototypes and agree that the current product is the one to take to market.We’re no longer making Blox in our basement, but work with a local manufacturer that has an industrial shop.
Creators, Background and Experience
Mike Fajen is a licensed professional engineer whose career is in information technology at electric utilities -- and loves biking. After applying engineering principles to develop a product to make his ride more enjoyable, he found that others shared the same annoyance with wind noise. He then sought to adapt his design so that many more riders could improve the quality of their rides. Mike has actively sought improvements through each of the 14 prototypes since the beginning.
Elise Fajen is a business student who both generates and appreciates great ideas. She encouraged Mike to pursue marketing this invention and spent the summers of her junior and senior years of college preparing Wind-Blox to be released to cyclists outside the Portland metro area. Elise’s study of business management at George Fox University has been a valuable asset. She also contributes insight in areas of product marketability and design.
Adrienne Fajen watched the early prototypes evolve from a very close distance, often offering her skills as a designer. As Wind-Blox gained momentum, she realized that the company would need someone to dedicate their time to it and she chose to leave her teaching career to assume daily operations responsibilities for the company. Her background as a seamstress and her post-grad studies in business helped the company refine the product; she is on the patent as a co-inventor. Adrienne will communicate with all backers throughout this campaign.
Risks and challenges
The main risk we face with this project is success. By this, we mean that if things go way better than expected, and our manufacturer can't create the volume we've sold within the expected delivery time, it could take a bit longer to get you your Wind-Blox.
Although we have been selling small numbers of Wind-Blox locally produced by our manufacturer, they have the capability to scale their production within a matter of weeks. Currently they employ both local and offsite production to deliver sewn goods in the tens of thousands of units per month to their commercial customers and have assured us that they are prepared to do likewise for Wind-Blox.
The packaging is complete and the fulfillment team is in place. This professional team has a proven record of success working for other companies and has the bandwidth to handle our products well.
Our promise to you: if it takes extra time because of a wonderful situation such as this, we will let you know, and your Wind-Blox will come packed with extra amounts of love and appreciation.
*Any interested backers with international addresses can add $5 to their pledge to cover additional shipping (and PLEASE send us a note)--we're pumped to see this go worldwide!Learn about accountability on Kickstarter
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