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Wind noise getting in the way of enjoying your bike ride? We have a solution--Blox it!

Wind-Blox is an innovation in bike gear. 

Our product reduces wind noise, allowing cyclists to focus on what matters--enjoying the ride! 

Hear the difference

Without Wind-Blox:

With Wind-Blox:

The creators of Wind-Blox have been hard at work for over a year perfecting the design with the help of a local manufacturer, testing prototypes with the help of cyclists, getting advice from entrepreneurs and lawyers, and sharing their excitement with anyone who has ears. The time has come. The product has been tested, revised, re-tested, and finalized, and the planning, patent and trademark are in place. It's time to launch Wind-Blox so that cyclists can hear less wind noise than ever before.  

Join us. Buy a pair or two or ten, get the word out, celebrate our beginning as we raise funds to cover marketing and inventory. Your money goes directly to promoting awareness of the effect of wind noise as we get Wind-Blox onto helmet straps of cyclists everywhere. 

track us with kicktraq
track us with kicktraq

Testimonials

"When I use these, I could hear my dad talking and giving me directions" -- Kevin B., El Cerrito

"It blocks wind and therefore noise is not affecting your biking and you could be aware of what's going on around while biking...plus its really comfortable on the helmet and ear." -- Arnie A., Vancouver

"They are great.  Even at higher downhill speeds it is a huge difference.... Thank you again for a great product.  Hope to see it in stores."  -- John H., Portland

Product History

  • First prototype October 2011

  • Presentations at Toastmasters April 2012 and ongoing

  • Facebook company page May 2012

  • Wordpress product presentation (as "Windblockers") July 2012

  • Initial provisional patent submitted July 2012

  • LLC formed July 2012

  • Product testing September 2012

  • Manufacturer iterations September 2012 - August 2013

  • Patent application submitted (U.S. Serial No. 29/465,865) July 2013

  • Trademark search and registration August 2013

    Product Development Process

    We’ve experimented with many designs, fabrics and attachment schemes, and at iteration 14 arrived at a product that meets our requirements for effectiveness, style, durability, and simplicity in production.  With each iteration, Wind-Blox were tested in our neighborhood and on a 13 mile commute.  Additionally, our impartial field testers have tried many intermediate prototypes and agree that the current product is the one to take to market.We’re no longer making Blox in our basement, but work with a local manufacturer that has an industrial shop.  

    A collage of prototypes
    A collage of prototypes

    Creators, Background and Experience

    Mike Fajen is a licensed professional engineer whose career is in information technology at electric utilities -- and loves biking.  After applying engineering principles to develop a product to make his ride more enjoyable, he found that others shared the same annoyance with wind noise.  He then sought to adapt his design so that many more riders could improve the quality of their rides.  Mike has actively sought improvements through each of the 14 prototypes since the beginning. 

    Elise Fajen is a business student who both generates and appreciates great ideas.  She encouraged Mike to pursue marketing this invention and spent the summers of her junior and senior years of college preparing Wind-Blox to be released to cyclists outside the Portland metro area. Elise’s study of business management at George Fox University has been a valuable asset.  She also contributes insight in areas of product marketability and design. 

    Adrienne Fajen watched the early prototypes evolve from a very close distance, often offering her skills as a designer.  As Wind-Blox gained momentum, she realized that the company would need someone to dedicate their time to it and she chose to leave her teaching career to assume daily operations responsibilities for the company.  Her background as a seamstress and her post-grad studies in business helped the company refine the product; she is on the patent as a co-inventor.  Adrienne will communicate with all backers throughout this campaign.

    Business planning
    Business planning

Risks and challenges Learn about accountability on Kickstarter

The main risk we face with this project is success. By this, we mean that if things go way better than expected, and our manufacturer can't create the volume we've sold within the expected delivery time, it could take a bit longer to get you your Wind-Blox.

Although we have been selling small numbers of Wind-Blox locally produced by our manufacturer, they have the capability to scale their production within a matter of weeks. Currently they employ both local and offsite production to deliver sewn goods in the tens of thousands of units per month to their commercial customers and have assured us that they are prepared to do likewise for Wind-Blox.

The packaging is complete and the fulfillment team is in place. This professional team has a proven record of success working for other companies and has the bandwidth to handle our products well.

Our promise to you: if it takes extra time because of a wonderful situation such as this, we will let you know, and your Wind-Blox will come packed with extra amounts of love and appreciation.

*Any interested backers with international addresses can add $5 to their pledge to cover additional shipping (and PLEASE send us a note)--we're pumped to see this go worldwide!

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    1 backer

    Stickers // Tell the world about Wind-Blox with two stickers to put anywhere! They work well on bikes, helmets, phones and windows. Faces work well too, if you're that hardcore about us (we might recommend not being quite that hardcore, because the whole adhesive-to-face thing isn't too fun). Shipping included!

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    103 backers

    Wind-Blox in Black // $15 gets you a pair of black Wind-Blox, our most popular color! Includes a Wind-Blox sticker so you can tell the world about your favorite bike accessory. Shipping included!

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    11 backers

    Wind-Blox in Grey // $15 gets you a pair of grey Wind-Blox! Includes a Wind-Blox sticker so you can tell the world about your favorite bike accessory. Shipping included!

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    9 backers

    Wind-Blox in Moss-Green // $15 gets you a pair of moss-green Wind-Blox! Includes a Wind-Blox sticker so you can tell the world about your favorite bike accessory. Shipping included!

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    6 backers Limited (14 left of 20)

    Wind-Blox in Cheetah Print // $18 gets you a pair of limited edition cheetah print Wind-Blox! As a child one of our co-founders, Adrienne, had a real life encounter with a famous cheetah--in Oregon of all places! This reward comes with the true story printed on recycled paper. Includes a Wind-Blox sticker so you can tell the world about your new favorite bike accessory. Shipping included!

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    2 backers Limited (18 left of 20)

    Wind-Blox in Black & White Giraffe Print // $18 gets you a pair of black and white giraffe print Wind-Blox! Though this limited edition is not quite as unique as a black and white giraffe, to commemorate the release of this rare and wonderful product, this reward includes an artist's (co-founder Mike) rendering of this never before seen animal. Includes a Wind-Blox sticker so you can tell the world about your favorite bike accessory. Shipping included!

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    6 backers Limited (14 left of 20)

    Wind-Blox in Zebra Print // $18 gets you a pair of limited edition zebra print Wind-Blox! Our co-founder, Elise, has seen the wildebeest migration in Tanzania, and she can assure you that zebras are far more beautiful. So live up the beauty in your zebra print Wind-Blox as you commute on your daily wildebeest trek. Includes a Wind-Blox sticker so you can tell the world about your new favorite bike accessory. Shipping included!

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    7 backers Limited (13 left of 20)

    Model's Choice Limited Edition Wind-Blox in Lime Green Neon // Purchase a pair of Wind-Blox in Lime Green Neon because they're our ear model/co-founder Elise's favorite. If you aim to be as visible on your bike as Elise is in Wind-Blox photos, these are the Wind-Blox for you. Along with this remarkable bike gear, you'll also receive the top ten tips for dating models transcribed from a humorous interview with our three ear models. We'll also include a Wind-Blox sticker so you can tell the world about your favorite new bike accessory. Shipping included!

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  • Pledge $25 or more
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    4 backers Limited (16 left of 20)

    Signature Wind-Blox // Get a pair of Wind-Blox in grey with the golden signatures of our founders - Mike, Elise, and Adrienne-- we'll use our best handwriting! Includes a Wind-Blox sticker so you can tell the world about your new favorite bike accessory.

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    10 backers All gone!

    Lovesong Blox // For this level of giving, receive two pair of Wind-Blox - one for you and one for your love! Please specify which colors you would like when we send you the end of project survey. Includes two Wind-Blox stickers so you can both tell the world about your new favorite bike accessory... If you give us your phone number, we'll sing a love song to you as we pack these.

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    2 backers Limited (8 left of 10)

    Nothing Blox Love // For this level of giving, you will receive two pair of Wind-Blox - one for you and one for your love! This pair comes with the mostly true story entitled "She Married an Ear Model" based on the brave life of the young woman who recently married our first ear model. Both Wind-Blox featured in this reward come in moss green (model's choice) and also includes two ubiquitous and valuable Wind-Blox stickers to proclaim your love of this cool new bike accessory.

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    8 backers Limited (2 left of 10)

    Married... with Blox // For $40, you will receive two pair of Wind-Blox - one for you and one for your love! This pair comes with a matched set of Wind-Blox in modern gray as well as a list of the love songs featured in the founding couple's wedding (sigh, these songs are old enough to be cool-retro) and also includes two valuable Wind-Blox stickers to proclaim your love for your cool new bike accessory.

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  • Pledge $75 or more
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    1 backer Limited (3 left of 4)

    Blox the "Worst Day" // Join the founding team for a picnic on February 10 (known as the worst day to bike in Portland). We will bring some warm treats to share and visit with you about our product. If you can't make it to Portland on the worst day you can propose another time to picnic with us or we can take a photo and send it to you, with generous thanks. This reward includes a pair of Wind-Blox in your choice of color so you can wear them to any picnic you choose. We'll also gladly include stickers so that you can tell the world about your favorite new bike accessory.

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  • Pledge $200 or more
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    1 backer Limited (3 left of 4)

    Dinner for two with the founders // Join the Wind-Blox founders for dinner at Bete Lukas Ethiopian Restaurant. Hear the story firsthand, share your ideas, and get to know the team behind the Blox. If you can't make it to Portland to redeem this reward, we'd still love to get a letter from you. We will take your letter and go to dinner to discuss your sage input, create a homemade "scratch 'n sniff" and take a photo for you. This also includes Wind-Blox in your choice of color and Wind-Blox stickers so you can tell the world about your new favorite bike accessory.

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    1 backer Limited (1 left of 2)

    Namesake // For our most elite Wind-Blox fans, contribute this amount and we will name the next version of Wind-Blox after you! You will get to collaborate with the Wind-Blox team as we discover potential upgrades for the next version and mail you prototypes along the way so you can test them before they reach the public. Once the next version is produced, you will be sent the first pair that is manufactured. Includes a Wind-Blox sticker so you can tell the world about your new favorite bike accessory.

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Funding period

- (30 days)