After a successful Kickstarter campaign for our first watch we are pleased to announce our new watch. We have been developing this watch in the background for the past year making changes and testing the watch. We are very excited to share the results with you!
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Forged Carbon is usually reserved for watches that cost $1000's. We wanted to bring an affordable watch that matches these. You can see through our campaign that choices were made to factor this in.
We're pleased to be bringing it to Kickstarter at an incredible price. Make sure to pledge early and secure the price. We intend to launch this after Kickstarter at an RRP $1020 AUD ($749USD / £580)
The process is very different to standard watch cases and a lot of care needs to be taken. We have been working with a factory who specialise in manufacturing Carbon products. It has been great working with them and understanding the processes and skills involved. Small strips of carbon are cut and placed in to a mold. Once they melt and bond they create a very strong but very light product.
We are now at a point in which we are very happy with the outcome of the case.
Forged carbon is very light. For the movement to be held in place, a stainless steel inner ring needs to be added. The end result is still really light. The case by itself weighs just 60 grams.
Although a 45mm, it doesn't feel that big or out of place. The forged carbon feel and weight, as well as the shape of the case contributes to this.
As you can see from the pictures the forged carbon features weaves in a marble effect. The way the case is formed means that no two watches will be the same. The effect also changes depending on the lighting. It is hard to photograph right and the watch in real life is a stunner.
To complement the case we have designed a Forged Carbon crown.
We are using the Miyota Calibre 90S5 to power this watch.
The Miyota 90S5 is a high spec movement from Japan which is a great match to our Forged Carbon case. See below for full specification.
What does this mean?
Automatic means no need for batteries, it is ready to go!
This movement allows for hacking seconds. This results in you being able to set accurate time because you can stop the second hand from moving.
The 42 hour power reserve means how long the watch will keep running for after it is fully wound. So depending on usage, this will always be keeping time.
We also use a customised rotor - This involves carefully taking the rotor off, plating it black and adding our logo. We wanted to provide an exhibition case. To do this we also used the same high end Sapphire Glass as we use on the front of the watch.
OPTION 1: STANDARD FACE
This option is the classic full covered face with a minimalist touch. This works great against the pattern on the case. We have used lume on the hands and the numbers.
OPTION 2: OPEN HEART
The open heart offers another very unique touch to the watch. It adds a more complex look to the watch and brings in the mechanical feel to the front. This option is slightly more expensive than the standard face option as there is a stainless steel ring that surrounds the heart, this process requires extra tooling and labour.
Please note that the image for the open heart above is a photoshop from the factory. The actual face will look much cleaner.
Make sure to select the correct options when backing. Should you want both, just pledge the double package.
We went through several methods of dial production and applications of lume of different qualities to get to where we are. It looks awesome.
The lume process requires precision painting on the raised indexes, numbers and hands. It took several samples before we were satisfied with the quality of the lume, you will not be disappointed.
It was important for us to get a good strap for the watch. Everyone knows the high quality leather that Italy produce so it was only fitting we made one for our watch. It feels great and we have been testing out the straps for a while.
Each strap has a Stainless Steel Black PVD buckle engraved Willis Judd. We are also going to add quick release to the strap allowing you to change the watch strap within seconds using no tool
Our samples didn't have the quick release function which is why you don't see any images of it, but for the main production we will be adding in this feature.
We will be sending you your watch with a Willis Judd Watches carbon fiber style watch box, warranty card, and cleaning cloth.
Forged Carbon Automatic Watch with Face Choice and Italian Leather Strap
Carbon Fiber Effect Watch Box
Microfiber Cleaning Cloth
Warranty Card - 1 Year
For more photos, check out our social media accounts
We expect to be able to ship to the backers in October. This time includes a buffer in case of small delays. If we can ship sooner we will.
We were extremely pleased with how everything went smoothly during the production of our first campaign and it was completed on schedule. We did have delivery issues that were outside of our control. We have chosen to move to DHL for fast and secure delivery.
For shipping of these watches, we will be using DHL for fast and secure delivery.
For EU backers, you will be happy to know we will be shipping the watches from within England so you will not be charged any duty. We are EU friendly :)
For others backers, we will be using DHL to ship from Hong Kong. For countries outside the EU please check your local duty and rates charge which you may get charged. This is out of our control. We will be shipping these from Hong Kong
Sharing our project with your friends and communities you are a part of will help us out a lot. Whether it be among your friends, forums or anything you can think us. Get the word out!
We're offering a chance to claim another strap (worth $25). To be eligible, you need to share our campaign on social media. This could be on our your Facebook Timeline, Facebook group, or internet forum. If we are funded, we will include the extra strap with your watch.
You can click on the banner below and it will let you share on Facebook
PRESS - contact firstname.lastname@example.org for press information
Risks and challenges
We have proven that we can deliver a good quality watch at a great price from our last campaign. As we mentioned, our downfall was the delivery time after the watches had finished production. We will be upgrading the delivery service to DHL for this campaign.
Everything is set in place for the order, our manufacturer is just waiting for the deposit. We will personally be visiting the factory during quality control checks and signing it off before shipping to backers.
We will make sure to provide updates along the way.Learn about accountability on Kickstarter
- (35 days)