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Didn't make in time to save big on Willer? Check our Indiegogo page for the sweetest offer!
Didn't make in time to save big on Willer? Check our Indiegogo page for the sweetest offer!
267 backers pledged €60,893 to help bring this project to life.

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WILLER — retro motorsport-inspired automatic watches

€60,893

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The race is finished! Willer's campaign has ended successfully, but you still have an opportunity to get the fair price on the Willer before the manufacturing is completed.
Please, check www.willer.club to get any Willer watch you like for the best price available.

Dear Kickstarter users and watch enthusiasts! Today we want introduce to you our current project – the Willer watch series. We would be glad to see you join the "Willer Club" if you share our passion for retro stylistics, vintage sports cars and races, and classy watches.

Silver Brescia watch
Silver Brescia watch

The Willer isn't simply a timepiece to wear occasionally – it's a living reference to classic racing wristwatches inspired by vintage sports cars and such legendary races as Mille Miglia, Targa Florio, 24 Hours of Le Mans, Carrera Panamericana and other thrilling contests of the past.

For the Willer collection, we designed a watch that, in our opinion, combines an authentic retro racing design with a stylish modern look. The collection refreshes the memories of times when a man behind a steering wheel on a risky course could count only on his counters, dashboards and, of course, his watch, confidently keeping control in his own hands. That's a feeling that we want to resurrect with our watches – and why this project that started as a hobby turned into something of such great importance to us.

Black Roma watch
Black Roma watch

To make it short, Willer is a wristwatch with a decent engine inside that'll loyally serve you for years, as well as, with a neat and authentic yet modern design with several intriguing twists. We created the watch that we like ourselves and hope you'll be able to feel the same!

Want to learn more about our watches? If you're interested, than ride along with us during this course!

From now on you have an option to upgrade your Willer watch replacing the sapphire coated mineral crystal with the anti-reflective sapphire crystal for extra €25. If you want to go for this option, then simply add €25 to your pledge per one timepiece - e. g. if you have two watches in your reward, than you need add extra €50 to the pledge and so on. So it's up to you whether to stay with a sapphire coated mineral or replace it with a solid sapphire crystal ;)

The stretch goal models can be included in any super early bird reward available (Pole Position Reward , Burnout Reward or Full Throttle reward) as well as in any multiple (Double/ Triple Deal) reward.

Stretch Goal #1 (€45,000) — UNLOCKED!

The first stretch goal is available for ordering now! Meet Rimini - the blue color variation of Willer that was chosen by our backers on a vote. The watch is named after the city of Rimini which was one of the most picturesque points on the classic Mille Miglia course. The color work with the combination of blue and red refers to the coat of arms and symbolic colors of Rimini and it's aquatic beauty. 

Silver Rimini watch
Silver Rimini watch

The Rimini watch will be produced in limited quantity of only 100 pcs., exclusively for our backers on Kickstarter.

Stretch Goal #2 (€60,000) — UNLOCKED!

The second stretch goal has been finally reached! Introducing the runner-up color option in our backers' vote - the black & yellow Willer Parma watch! It bears the name of the beautiful Italian city and province of Parma and is inspired by their key color, that prevails both on official symbols and in the famed features linked to this region - yellow.  

There will be released only 100 pcs. of the Parma watch as the special Kickstarter edition.

Aesthetics, the atmosphere of legendary races of the past, as well as, the posh of furious European sports cars, and the sensational feeling of such contests are the most influential points of our conceptual vision.

Imagine yourself riding the fastest vehicle on a risky road from Siena to Pisa, on the highest speed with picturesque landscapes passing by in blurry lines. The sun is blindingly hitting the chrome on your aerodynamic car, and the finish line seems so close. The engine is roaring disturbingly, but you're calm – you keep control of the situation with your loyal companion on your wrist, and look smoking hot and incredibly stylish too! That's what we wanted to feel when we started developing Willer. And hope you'll be able to catch this feeling as well.

The most influential period of classic racing that’s found a reflection in our design is the golden era of Mille Miglia. That era started in 1927 and lasted for 30 years, putting the first endurance drivers on a risky but very promising and interesting path. That's why we named our first watches in honor of two vital points of Mille Miglia – Brescia and Roma.

Willer watches are inspired by the golden era of classic endurance racing – when analog tools were essential in keeping time and controlling the race. We want to reignite a noble and classy touch of the atmosphere that reigned during such events; when tough men risked their lives on high velocity to overcome man's limits. And the expensive chic suits, rough cigars, and posh cars that accompanied such events — we definitely saw how perfectly Willer would merge with these aesthetics! This became our push forward to creation the watch we dreamed of.

To make this dream come true, some time ago we assembled the Willer team — a small group of enthusiasts with a corresponding interest in both hobby and work to create a watch that would follow the personal tastes of everyone in our squad. That's how Willer's history started and later grew into something bigger. Now we're here to offer you our point of view on a retro-themed and motoring-inspired wristwatch.

Silver Brescia watch
Silver Brescia watch

We also wanted to give this charming design theme a fresh, modern look to make it a universal timepiece for every occasion. So, now we have Willer – the watch that ultimately combines remarkable features of retro automotive dashboards and advantages of contemporary aesthetics but doesn't leave actual watch trends behind either.

Silver Brescia watch
Silver Brescia watch

We relied heavily on the atmosphere of classic endurance races of the 20th century, especially Mille Miglia, their car designs and dashboard elements, as well as sports watches of this era for our sources of inspiration.

Silver Brescia watch
Silver Brescia watch

The main thing you need to know about Willer, to understand our philosophy better, is that this watch was developed with love for its sources of inspiration, theme of the concept, and craftsmanship in designer watches. You'll get a timepiece that is ripe with small interesting details and references that'll win your heart if you're into vintage racing, watches, and cars as much as we are! We did our best to create a timepiece that you'll consider worthy for your personal watch collection.

One of the most important points in our design creed is to create every element from scratch and develop a detailed look that recreates the feeling and spirit of the most prominent endurance races of the past. To let you feel you are in the pilot's shoes when precision is your only true friend on the road.

Black Roma watch
Black Roma watch

Our vision hasn’t changed a bit since we gathered together. We don’t want to have simply a good look and reliable gear. We want to tell a story with the help of our watches, make all of us experience being back in time. Taking horological and motoring classics as a foundation, we enrich them with our concept in design and construction to make something bigger than just a physical object.

Black Roma watch
Black Roma watch

With Willer, we wanted to maintain a feeling of the connection between an object and its inspiration. Just like with that classy sports car, you only need a touch to turn the engine of Willer on and keep moving. And check the authentic gauge for precise info, but don’t forget to check the safety belt that’s handmade in Italy just for you :)

Black Roma watch
Black Roma watch

If you like what you see, then let's go for the next lap! Your support is of great importance to us. So if you feel that you're into Willer watches already, please, back us and support young independent watchmaking. Thank you!

As we mentioned above, we really want our watches to stand out and not be forgotten soon after their release. That's why we aim to create a unique and highly detailed design. We hope that you'll find it interesting and attractive as much as we do.

Willer successfully maintains the connection between the visual and technical aspects of the design. As a result, you can observe through the transparent back lid the relaxing and almost hypnotizing work of its engine – the automatic Seiko NH35 movement.

The date window with a magnifying glass in the bottom of the dial is well protected with a brushed metal plate, which is screwed tightly to its surface. The design pattern on the dial refers to traces of a braking distance, a nod to the dangerous natural curves of classic endurance racing courses. The red area on the dial is also a reference to the old sports cars and their revolution counters, showing drivers the limits of their car's engines long before electronic tools came to the rescue.

Another cool detail that caught our eye, and will probably interest you, is the case that resembles a tire in shape and decoration. The same goes for the crown that looks like a wheel from the side and is shaped like a set of tires.

The straps are another aspect we are proud of. Italy is a renowned leader in the leather work industry, but despite the fact that part of our team is situated in Italy as well, it wasn't easy to find the most appropriate tannery that would be able to satisfy our need and offer us a fitting strap for our watch. But the search was successful in the end. We found a small family leather workshop that sews the straps that we've been looking for the entire time! They are handmade in Italy of sturdy and high-quality cowskin, with red stitching and perforation which serves as a resemblance to the straps of classic racing-inspired timepieces.

Among other specific features, we should also mention a smooth, dim green lume that gives an atmospheric look in low lighting, a butterfly clasp on a strap for a firm grip, and applied volume indexes in a retro style font typical for the first half of the 20th-century dashboard gauges.

Now, we think that Willer turned into a pretty handsome watch. But it wasn't always like this – we tried tons of different sketches, concepts, and designs before we achieved the current design for our final prototype.

To decide how Willer should look, we gathered an enormous collection of images and sketches of old races, vintage dashboards, classic sports and luxurious timepieces of the middle of the century, which all left their mark on the final design. Being huge fans of retro cars and races, we dug deep into the topic and found a lot of interesting features to utilize, carefully bringing the conceptual atmosphere to the wristwatch format.

After finishing the sketching stage, we visited several factories to seek those who'd find producing Willer not only a profitable, but also an interesting project, and who are big fans of watches as we are big fans of vintage motoring. Producing the first prototypes was a journey of trial and error. But luckily, we were able to find people who share our vision and philosophy, resulting in the final prototypes that are the exact manifestation of the Willer concept. Now, you see them with your own eyes and can measure the work we’ve done so far.

Another thing that we wanted to achieve is maintaining an adequate price on our wristwatches – keeping it reasonable as much as possible, finding the most cost-effective ways to get reliable and stylish wristwatches without losing on quality in the end.

With this reward you can choose any 1 model you want!
With this reward you can choose any 1 model you want!
All gone! Reward is no longer available.
All gone! Reward is no longer available.
All gone! Reward is no longer available.
All gone! Reward is no longer available.

What a benefit that we have Kickstarter! This platform helps us bring you the best we can do and present a moderate price tag. Thanks to KS, we're able to cut all middlemen and distribution costs – sending you the watch fresh from the manufacturer. This allows us to reduce extra costs typical for the industry and spend more on improving different parts of our watches – giving Willer such an attractive price.

Utilizing Kickstarter allows us to offer you even more discounts on multiple deals for Willer. So why not grab a pair for someone close to you if you like the watches? Now is the best opportunity.

                                                                                                                             

 We tried to build a realistic course for our productions process, considering our past experience in complicated watch manufacturing. We found a reliable factory and supervising team to make sure that everything goes according to plan. You’ll get the best we can offer, so such terms should be enough to make everything properly. We put all our heart and soul into this project – so you can be sure we won't let you down. We’ll hit the finish line just as planned, we hope.

You can't say "crowdfunding" without the crowd. That's why we're reaching out to you, dear backers. You're the best chance for a young microbrand to get noticed – because you wearing our watches and giving positive feedback is the best advertisement we can think of. So that's why every voice matters! If you like our project, please, share it with your friends on social media. That helps us a lot! 

https://www.facebook.com/willer.club

https://www.instagram.com/willer.club

https://twitter.com/clubwiller

Dear journalist, bloggers and media-oriented visitors :) Do you see our project as we do? Do you find it fresh and interesting and want to write about it or our campaign? Please, feel free to use these hi-res images on Dropbox and contact us any time if you need more info: hello@willer.club. We'll gladly provide any assistance we can!

                                                                                                 

Risks and challenges

It's always a trial to hop into something new, so risks and challenges will always haunt young entrepreneurs. However, we made some preparations before going public, to make sure that everything will work as planned. We have trustworthy production partners, a good QC team waiting for our signal, and reliable sources of components for our watches. But more important, we have precious experience in manufacturing microbrand watches from Kickstarter. Previously, part of our team was working with Solar Lab on another marvelous piece called Gnomon, so we know what obstacles we may encounter and how to overcome them. Your future watches are in the right hands :) We have confidence in a smooth and responsive experience with the manufacturer and that you'll get exactly what you pledged for!

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Support

  1. Select this reward

    Pledge €1 or more About $1.13

    Willer Good Vibe Reward

    Pledge €1 or more to show your support to Willer if you share our interests and passions, leaving your own trace in our history!

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  2. Select this reward

    Pledge €199 or more About $225

    Willer Pole Position Reward

    Become our super early bird backer and claim the best offer possible on any Willer watch you like and save €151 from the future retail price!

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    Pledge €204 or more About $231

    Willer Burnout Reward

    Hit the gas to keep the leading position in the race with the second limited super early bird reward and save €146 on any Willer watch, outrunning other contestants!

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    Pledge €209 or more About $237

    Willer Full Throttle Reward

    Grab the last super early bird reward and rush to the leaderboards saving €141 on any Willer watch of your choice and winning the sweetest deal left!

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    Reward no longer available 12 backers
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  5. Select this reward

    Pledge €215 or more About $243

    Silver Brescia Early Bird Reward

    Pledge for the Silver Brescia watch by Willer and get it among the first wearers saving €135 from the retail!

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    6 backers
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  6. Select this reward

    Pledge €225 or more About $255

    Black Roma Early Bird Reward

    Prefer everlasting black look more? Not a problem! The best price on Willer Roma watch allows you to save €140 right now!

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    25 backers
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  7. Select this reward

    Pledge €235 or more About $266

    Silver Rimini Early Bird Reward

    Get the special Kickstarter edition of Willer saving up to €145 from the future price. Limited to 100 pcs. only!

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    11 backers
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  8. Select this reward

    Pledge €245 or more About $277

    Black Parma Early Bird Reward

    Aiming towards this stylish special Kickstarter edition of the black & yellow Willer Parma watch? Pledge for this reward to save €140 and get one of the limited to 100 pieces for the best price.

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    7 backers
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  9. Select this reward

    Pledge €349 or more About $395

    Willer Double Deal Early Bird Reward

    Can't choose between two models or want to get a great present for a close person too? Our double deal is what you need! Pledge now and save outstanding €366 on two watches at once.

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    18 backers
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  10. Select this reward

    Pledge €490 or more About $554

    Willer Triple Deal Early Bird Reward

    Don't want to miss anything and aim for the whole set? Great news - you'll be saving stunning €582 on any three Willer watches of your choice!

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    1 backer
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  11. Select this reward

    Pledge €629 or more About $712

    Willer Quadruple Deal Early Bird Reward

    Get the full Willer collection with both stretch goal models or any four Willer watches of your choice with a whooping €800 off the price offer!

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Funding period

- (59 days)