We're Keeley and Erika -- University of Oregon students and founders of Wild Squirrel Nut Butter.
Wild Squirrel began one rainy Sunday afternoon, when we were in our college apartment, scraping the bottom of yet another jar of generic peanut butter. With no more peanut butter, and a surplus of celery, we were faced with a familiar conundrum. However, neither of us wanted to ride our bike in the pouring rain to the store to buy more.
Luckily, we had a bag of raw peanuts, a brand new food processor, and two squirrelly little minds. It didn't take long before we had created our first batch of homemade peanut butter. However, as creative chefs, we were not content to leave our peanut butter to be just plain or crunchy. So we invented delicious new flavors, using ingredients we loved to eat with peanut butter but we had never seen combined into the actual product! (For more info about our delicious nut butters, scroll to the bottom of the page)
We shared our new flavors with our friends and family, who loved it and encouraged us to sell our peanut butter online! On a whim, we made a website, and we immediately began to get orders.
After selling thousands of jars online, in street fairs, and at farmer's markets, we decided to make the leap and sell our products in stores! We are now in 35 stores throughout Oregon, including New Seasons, Market of Choice, Zupans, and others!
We have big dreams for our little nut butter business, including expanding throughout the Pacific Northwest. But, as it turns out, running a business can get expensive! (Nobody told us this in our Journalism or Environmental Studies classes!) In order to expand beyond our current number of stores, we need to take a bit more of a financial leap to spread the word about Wild Squirrel.
Over the past year, we've been given incredible support from all our awesome friends, family and customers. We are now reaching out to ask for help as we pursue the next step in our business.
The $10,000 we are raising will go in part towards attending Natural Foods Expo West, a huge natural trades show in Anaheim, California. The sooner the world knows about Wild Squirrel, the sooner we can be in a store near you! The rest of the funds will go towards producing inventory as we expand into more and more stores.
In return for your pledge, we've created some awesome reward packages, including packets/jars of our nut butters, stickers, t-shirts, birthday packages and even personalized raps! Everyone who pledges will be posted on our website and will receive a handwritten thank you note. We appreciate any amount, and we will be forever grateful for every dollar raised!
We can't wait to see where this next year will take us. Please feel free to reach out to us with any comments/questions, we'd love to hear from you!
Thanks so much,
MORE INFO ABOUT WILD SQUIRREL:
(Check out www.wildsquirrelnutbutter.com for even more info)
Our PEANUT BUTTER flavors include:
Curious Cocoa-Nut (Chocolate coconut peanut butter)
Pretzel Pizazz (Honey pretzel peanut butter)
Sneaky Cinnamon (Cinnamon raisin peanut butter)
We are super excited to offer ALMOND BUTTERS as well (starting March 1st):
Chocolate Sun-Sation (Chocolate sunflower seed almond butter)
Joyful Java (Vanilla espresso almond butter)
On top of all of that, we will also soon be offering single serving packets in the above flavors!
We use dry roasted, GMO-free, USA grown peanuts and almonds, and combine them with wholesome and high quality add-ins such as organic and free trade dark chocolate, organic virgin coconut oil, honey, cinnamon, raisins, sunflower seeds, coffee and vanilla. We limit added oils, sugars and sodium, making our nut butters a great healthy snack for kids and adults, even those with dietary restrictions (all of our nut butters are dairy-free, and all but one are vegan and gluten-free as well).
If you have any questions, feel free to email us:
- (45 days)